Summary
Overview
Work history
Education
Skills
Timeline
Generic

David Barnes

Gibraltar

Summary

Senior sportsbook trading and performance leader with 20+ years of experience across trading operations, pricing strategy, risk management, and sportsbook optimisation within highly regulated betting environments. Proven track record driving margin performance, improving operational efficiency, and developing scalable sportsbook products across major sports.

Extensive experience operating at the intersection of Trading, Product, Data, Engineering, Compliance, and Commercial teams to deliver sportsbook performance improvements, product enhancements, and customer-focused betting experiences. Strong leadership background with expertise in trading operations, performance analysis, market optimisation, and development of high-performing trading teams.

Overview

23
23
years of professional experience

Work history

Senior Manager – North American Sports Trading

theScore/ESPN Bet
Gibraltar
2022.03 - Current
  • Lead sportsbook trading performance across major North American sports, overseeing pricing strategy, market efficiency, risk management, and commercial P&L outcomes.
  • Manage pre-match and live trading operations during high-volume sporting events, ensuring competitive pricing, strong market uptime, and effective liability control.
  • Partner with Product, Data Science, and Engineering teams to deliver trading automation, tooling enhancements, and operational scalability improvements.
  • Drive sportsbook performance analysis across hold, margin, betting patterns, customer behaviour, and engagement metrics to identify optimisation opportunities.
  • Support development and optimisation of Same Game Parlay, player props, and derivative market strategies to improve customer engagement and profitability.
  • Collaborate with Compliance, Regulatory, Marketing, and CRM teams on sportsbook operations, promotional strategy, and multi-jurisdiction market delivery.
  • Lead and mentor trading teams across multiple sports while supporting workflow improvements and operational best practices.
  • Act as senior stakeholder during major sporting events, coordinating cross-functional execution across Trading, Product, Operations, and Compliance teams.

Senior General Sports Trader / Product Manager

William Hill Online
Gibraltar
2015.09 - 2022.03
  • Managed sportsbook trading operations and shift performance across team of traders within sports trading department.
  • Oversaw pricing, liabilities, and client management to maximise sportsbook profitability and operational efficiency.
  • Led development and optimisation of NFL and MLB sportsbook products, including player prop and touchdown scorer markets.
  • Delivered year-on-year turnover growth and maintained above target profit margins across managed products.
  • Worked closely with Marketing and Content teams to develop and execute sportsbook promotional initiatives.
  • Supported integration of sportsbook products into US-facing business.
  • Produced trading and product performance reporting for senior management stakeholders.
  • - Conducted appraisals, coaching, and development planning for trading team members.

American Sports Product Manager

BetVictor
Gibraltar
2011.09 - 2015.07
  • Managed overnight sportsbook trading operations across NFL, MLB, NBA, NHL, and NCAA sports.
  • Oversaw in-play trading performance, liabilities, and sportsbook risk management.
  • Managed trading team scheduling, task delegation, and operational coordination.
  • Collaborated with Marketing teams on promotional campaigns and sportsbook offers.
  • Delivered year-on-year growth across American sports betting products.

American Sports Trader

Betfred
Gibraltar
2007.06 - 2011.08
  • Managed pricing and live trading across NFL, MLB, NBA, NHL, and NCAA markets.
  • Expanded market depth and betting coverage across major US sports.
  • Monitored liabilities and supported sportsbook profitability through active risk management.

Deputy Customer Service Manager

Betfred
Warrington
2005.05 - 2007.05
  • Supported management of customer service operations, including team coordination and scheduling.
  • Managed banking and customer withdrawal processes.

Customer Service Agent

Betfred
Warrington
2003.04 - 2005.04

- Handled customer queries and account support across sportsbook operations.

- Assisted with account verification and fraud prevention checks.

Education

A-Levels - Maths, Economics, Business Studies

Blackpool Sixth Form
Blackpool

GCSEs -

Baines High School

Skills

  • Sportsbook Performance Optimisation
  • Margin Analysis & Profitability Management
  • Pricing Strategy & Risk Management
  • Sportsbook Trading Operations
  • Same Game Parlay & Player Prop Strategy
  • Cross-Functional Stakeholder Leadership
  • Trading Automation & Operational Efficiency
  • Sportsbook KPI & Performance Analysis

Timeline

Senior Manager – North American Sports Trading

theScore/ESPN Bet
2022.03 - Current

Senior General Sports Trader / Product Manager

William Hill Online
2015.09 - 2022.03

American Sports Product Manager

BetVictor
2011.09 - 2015.07

American Sports Trader

Betfred
2007.06 - 2011.08

Deputy Customer Service Manager

Betfred
2005.05 - 2007.05

Customer Service Agent

Betfred
2003.04 - 2005.04

A-Levels - Maths, Economics, Business Studies

Blackpool Sixth Form

GCSEs -

Baines High School
David Barnes