Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Danna Merchán

Danna Merchán

Barcelona

Summary

Sales professional with proven expertise in driving revenue growth and building strong client relationships. Adept at strategic planning, market analysis, and delivering effective solutions to meet business objectives. Strong focus on team collaboration and adapting to evolving market demands. Known for reliability and achieving impactful results in dynamic environments.

Overview

8
8
years of professional experience

Work History

Export Area Sales Manager

Institute BCN Esthetics
01.2025 - Current
  • Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
  • Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
  • Expanded market share through effective prospecting, lead generation, and negotiation skills.
  • Collaborated with marketing department to develop targeted promotional campaigns that drove sales growth.
  • Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
  • Collaborated with clients and distributors to create and promote new products.

Property & Investment Consultant

Deja Vu Real Estate
07.2024 - 11.2024
  • Conducted market analysis to identify suitable pricing strategies for clients.
  • Fostered relationships with new clients through proactive networking at industry events.
  • Managed transactions, ensuring smooth and timely completion of all deals.
  • Showcased properties effectively, leading to increased interest from potential buyers.
  • Developed close relationships with area realtors and promoted builders to boost referral network.
  • Advertised properties to general public via networking, brochures, adverts and multiple listing services to maximise exposure.

Digital Sales & Personal Stylist- Spanish Market Responsible

Louis Vuitton
06.2023 - 06.2024
  • Utilised new sales platforms and technologies to expand business scope.
  • Trained and supported team to develop and manage online sales processes.
  • Analysed sales reports to identify trends and update strategies.
  • Optimised sales methods to best engage, acquire and retain customers.
  • Optimised online sales by reviewing category growth opportunities and stock strategies.
  • Created email marketing campaigns to enhance customer engagement and solicit feedback.
  • Provided expert advice and personalised styling tips to exceed client expectations.
  • Interviewed clients to identify size, style and colour preference.

Customer Relations & Sales Ambassador- Iberia Responsible

Rituals Cosmetics
05.2022 - 04.2023
  • Maintained excellent client satisfaction by providing in-depth support.
  • Created world-class sales strategy to achieve established targets.
  • Achieved sales goals and increased revenue through strategy development.
  • Utilised social media platforms to release brand messaging and increase audience engagement through targeted efforts.
  • Implemented contests and incentives to drive website and social media awareness of featured products.

Export Customer Service Coordinator

Genwec Washroom
08.2018 - 03.2022
  • Established export strategies and standardised procedures for common shipments.
  • Analysed sales reports to identify trends and update strategies.
  • Optimised sales methods to best engage, acquire and retain customers.
  • Supported front-line sales teams with well-coordinated administrative operations.
  • Managed communication channels between various departments for smooth flow of information.
  • Improved operational performance through tactical policy, process and procedure planning.
  • Generated different reports for performance review and analysis.

Area Sales Manager- Qatar/Egypt/Morocco

Doha Spain Development
07.2017 - 07.2018
  • Applied expertise in team leadership to address productivity and performance issues, motivating staff to achieve KPIs.
  • Approached new tasks and projects with enthusiasm and passion, increasing employee motivation and morale.
  • Optimised sales methods to best engage, acquire and retain customers.
  • Analysed sales reports to identify trends and update strategies.
  • Addressed customer issues with compassion and professionalism, ensuring swift, successful resolution.
  • Resolved conflicts promptly to promote positive environments for customers.
  • Managed staffing schedules for high numbers of employees, delivering operational efficiency whilst remaining under budget.

Education

Diploma - Fashion Stylist

New York Institute of Art And Design
05.2023

Associate's degree - Law

Universidad de Girona

MBA - Transformación Digital

EOI
Barcelona
10-2025

Skills

  • Relationship building
  • Business development
  • Account management
  • Territory management
  • Employee management
  • Salesforce CRM
  • Luxury Product knowledge
  • Sales techniques
  • Social media engagement strategies
  • Sales presentations
  • Contract negotiations

Languages

English
Advanced (C1)
Spanish
Bilingual or Proficient (C2)
French
Intermediate (B1)

Timeline

Export Area Sales Manager

Institute BCN Esthetics
01.2025 - Current

Property & Investment Consultant

Deja Vu Real Estate
07.2024 - 11.2024

Digital Sales & Personal Stylist- Spanish Market Responsible

Louis Vuitton
06.2023 - 06.2024

Customer Relations & Sales Ambassador- Iberia Responsible

Rituals Cosmetics
05.2022 - 04.2023

Export Customer Service Coordinator

Genwec Washroom
08.2018 - 03.2022

Area Sales Manager- Qatar/Egypt/Morocco

Doha Spain Development
07.2017 - 07.2018

Diploma - Fashion Stylist

New York Institute of Art And Design

Associate's degree - Law

Universidad de Girona

MBA - Transformación Digital

EOI

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