Danilo Sciò

Reporting directly to th Chief Commercial Officer (CCO), I spearhead the International Business Development department, guiding a dynamic team of professionals. My role encompasses both strategic leadership and active participation in the partnership sales efforts.

• Scaled the in-house international sales team from 3 to 6 high-performing professionals, enhancing global reach and revenue generation capabilities.
• Motivate and lead the team to excel, always fostering a genuine and positive working environment.
• Identify high-potential key markets, and set specific go-to-market strategies to expand the club's international revenues.
• Organise the end-to-end sales process, from prospect identification to contract finalisation, ensuring a smooth, effective approach.
• Leading partnership renewals, focusing on long-term agreement relationships to drive sustained revenue growth.
• Collaborate closely with the partnership activation team to guarantee exceptional delivery of assets, maximising partner satisfaction and retention.
• Working with marketing and other Club departments to generate compelling sales materials, and develop bespoke partnership projects that align with club values and partner objectives.
• Maintain direct relationships with 'C' level profiles, brand decision-makers, and key agencies.
• Negotiating summer tour and friendlies games

In the last 4 years at Atlético de Madrid the team has always meet 100% of the required budget.

Guest lecturer for the Marketing and Management of Sport course at Tor Vergata University, leveraging my experience to inspire and motivate young professionals and students in the field.

Enhancing Everton’s commercial profile through the acquisition of international partners aligned to the Club’s values, while maximising the financial investment of existing partners when renewing. Reported to the Head of Department for the first nine months, and then to the Commercial Director.