Daniela Lazic
Madrid
Summary
Experienced sales leader with a strong background in startup environments (Creative and SaaS) as well as FMCG corporate settings. Proven success in driving revenue growth, leading commercial teams, and executing sales strategies across diverse industries and markets. Skilled in building relationships with C-level executives and key decision-makers, negotiating complex contracts, and delivering strategic solutions tailored to client needs. Leadership experience in managing sales processes, financial planning, and team development. Currently pursuing psychotherapy studies, which enhances my understanding of human behavior, fostering deeper connections with clients and teams.
Overview
8
8
years of professional experience
Work History
Senior Account Executive
Superside
Remote
11.2021 - Current
- Signed $1,460,400 annual revenue so far in 2024 with a 95% 12-month retention rate.
- Negotiated and signed agreements with enterprise and key accounts like Publicis, Strava.
- Managing and expanding global client relationships across industries and company sizes, driving revenue growth through tailored solutions.
- Negotiating with C-level executives, securing high-value contracts, and maintaining long-term partnerships.
Sales Team Lead (Key Accounts)
Procter&Gamble
Belgrade
08.2020 - 10.2024
- Led a high-performing sales team, overseeing key accounts and strategic partnerships with the largest international retail clients, while exceeding sales and profit targets.
- CEO award for extraordinary achievements and contribution.
- Provided mentorship and career development to team members, fostering a high-performance culture.
- Planning, negotiating, and executing complex financial, marketing, and sales agreements for the full P&G portfolio of brands and multichannel customers.
Key Account Manager
Procter&Gamble
Belgrade
06.2016 - 08.2020
Education
Bachelor of Industrial Engineering -
Faculty of Organizational Sciences
University Of Belgrade, Serbia09-2015
Postgraduate Certificate in Gestalt Psychotherapy
Gestalt Psychotherapy Training Institut
MaltaSkills
- Sales Strategy & Business Development
- Key Account Management & Client Relationships
- Empathy and communication
- Team Leadership
- Sales Coaching
- Negotiation & Closing Complex Deals
- Sales Operations & Forecasting
- Financial Acumen & Budgeting
- CRM & Sales Tools Expertise
- Problem-Solving & Analytical Thinking
Languages
Serbian
First Language
English
Proficient (C2)
C2
Spanish
Upper Intermediate (B2)
B2
Russian
Intermediate (B1)
B1
Timeline
Senior Account Executive
Superside
11.2021 - Current
Sales Team Lead (Key Accounts)
Procter&Gamble
08.2020 - 10.2024
Key Account Manager
Procter&Gamble
06.2016 - 08.2020
Bachelor of Industrial Engineering -
Faculty of Organizational Sciences
Postgraduate Certificate in Gestalt Psychotherapy
Gestalt Psychotherapy Training Institut
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