Daniel Maeso Silva
Barcelona
Summary
I am a professional with over 20 years of experience in the Wine & Spirit industry, driven by the vision and strategy of Moët Hennessy. I possess strong analytical skills that enable me to make data-driven decisions, fostering a strong selective distribution, our prestigious portfolio in both touristic and domestic businesses.
Overview
22
22
years of professional experience
Work History
Regional Sales Manager
Moët Hennessy Iberia
Barcelona
09.2018 - Current
- Developed and managed regional sales program and market operations.
- Captured market share by facilitating setup of sales and distribution channels, creating sales partners and new product rollouts.
- Supported, trained and motivated team of professionals to consistently meet annual goals for sales and activations.
- Supervised sales strategy, training, team structure and communication of regional sales program.
- Increased revenue generation by collaborating with senior executives to assess regional performance and develop new sales strategies.
- Met regional sales objectives by developing and implementing promotion strategies, coordinating sales team and servicing key accounts to fortify business relationships.
- Set up and managed quotas and quarterly sales plans for 5 sales professionals.
Business Development Manager
Moët Hennessy USA
New York
02.2015 - 09.2018
- Boosted profits through effective supervision and continuous mentorship of entire sales department.
- Negotiated and prepared contracts to secure new business and retain existing clients.
- Secured new opportunities from existing customers to maximize and enhance growth at each account.
- Developed short-term and long-term vision and strategy to achieve targeted sales objectives.
- Established programs to meet sales targets and minimize deviations resulting in maximum business growth.
- Facilitated and managed business development plan based on market and industry research.
- Established strong client relationships to drive business development.
- Implemented strategic approaches to promote growth by enhancing advertising, optimizing sales, updating pricing and managing new programs.
- Motivated sales team by setting daily, weekly and monthly goals along with rewards.
- Reinforced branding initiatives by coordinating presentations and creating marketing campaigns to maximize outreach.
National Trade Marketing Manager
Moët Hennessy Iberia
Barcelona
02.2010 - 01.2015
- Strengthened product branding initiatives by successfully implementing creative Trade marketing strategies to maximize outreach and brand messaging. Both on & off premise
- Executed Brand plans to increase: branding exposure (visibility), Liquid to lips promotions, customer traffic and sales.
- Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for Spanish market to maximize outreach.
- Collaborated with sales department and marketing team to create opportunities for brand awareness for marketing and sales channels.
- Managed, mentored and developed team of 3 Trade Marketing Executives managers.
Sales Director
Piece of Cake
Dubai
03.2008 - 01.2010
- Cultivated strong relationships with key organizations and professionals to support future business growth objectives.
- Leveraged research to penetrate market and shape value-added solutions and approaches for key customers & prospects
- Created Sales strategy, maintained permanent communication with internal departments (design, digital and merchandising) to develop new solutions to satisfy briefing needs.
- Forecasting and budget controlled via accurate sales pipe line.
Market Manager
Brown Forman
Barcelona
01.2007 - 03.2008
- Responsible for 2 brands in the portfolio (Woodford Reserve Bourbon and Tequila Herradura).
- Drove brand development, maintenance and optimization while working closely with sales workforce to effectively align products with consumer demands.
- Built strong relationships with top customers and prospects and generated robust sales pipeline.
- Increased brand awareness by integrating brand development strategies into business model.
- Created and delivered sales-driven programs and promotions to meet team objectives.
Trade Marketing Executive
Bacardi Martini España
Barcelona
06.2002 - 01.2007
- Collaborated nationally with sales department and marketing team to create opportunities for brand awareness for marketing and sales channels.
- Executed updated marketing plans to increase branding exposure, customer traffic and sales.
- Optimized point-of-sale campaigns to engage consumers for traffic-generation and sales conversion.
Education
Post-Master Sales Management Degree - Sales And Distribution
EADA Business School
BarcelonaMaster in Marketing Management - Marketing
E.A.E Escuela De Administración De Empresas
BarcelonaBachelor of Communication & Public Relations - Public Relations, Advertising, and Applied Communication
ESERP Communication & Public Relations
BarcelonaSkills
- HARVEST Data Analysis MH Spanish leader
- Multicultural sales leadership
- Distribution Channel Management
- International Experience (US & Dubai)
- Touristic & Domestic Business development
- Team management
Timeline
Regional Sales Manager
Moët Hennessy Iberia
09.2018 - Current
Business Development Manager
Moët Hennessy USA
02.2015 - 09.2018
National Trade Marketing Manager
Moët Hennessy Iberia
02.2010 - 01.2015
Sales Director
Piece of Cake
03.2008 - 01.2010
Market Manager
Brown Forman
01.2007 - 03.2008
Trade Marketing Executive
Bacardi Martini España
06.2002 - 01.2007
Post-Master Sales Management Degree - Sales And Distribution
EADA Business School
Master in Marketing Management - Marketing
E.A.E Escuela De Administración De Empresas
Bachelor of Communication & Public Relations - Public Relations, Advertising, and Applied Communication
ESERP Communication & Public Relations
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