Daniel Klaus

• Spearheaded initiatives to enhance onboarding funnel conversion and user activation
• Integrated new KYC providers and optimized existing ones to streamline verification processes
• Localized onboarding flows & prepared expansion into new markets

Key Achievements: Reduced KYC provider dependency, added additional onboarding insight streams & increased KYC conversion by 12% through improved onboarding strategies and automation.

• Directed the New User Growth Strategy and roadmap, overseeing a multidisciplinary team
• Restructured the Insurance Product Portfolio around higher profitability, NPS & acquisition

Key Achievements: Increased portfolio profitability & restructured the team for rapid experimentation.

• Defined and executed the roadmap for BISON App and Web platforms, focusing on digital assets
• Launched new trading features (Limit Order, Stop Order, Savingsplans)
• Added new cryptocurrency assets & launched new revenue-generating features
• Revamped Charts, Asset Detail Pages & Portfolio View
• Set up Growth Experiments to increase Adoption & Retention

Key Achievements: 18 Key Broker Features released on App + Web, resulting in +1.4 M p.Y in additional revenue, a 23% increase in Deposit Rate and higher NPS during bear.

• Led the the Coya B2B2C/B2B strategy roll out in Germany
• Conceptualizing, iterating & scaling new business products
• Coordinating requirements with partners as well as internally with legal, tech, ops, design & insurance
• Managing a small team of driven partner managers

Key Achievements: +12 partner products launched end-to-end & distributed, over 80% CAC reduction via new B2B2C models, several million EUR new revenue generated with new partner products

• First Project Manager for Coya Partnerships
• Owning the whole cycle from market research to pitch & negotiation of terms with first Coya Partners
• Definition of processes, legal and tech requirements based on partner sales flows
• Responsible for product launches as well as later stage optimization processes

Key Achievements: Conceptualizing, signing & launching first ever Coya B2B & B2B2C Partner Products across several segments