Daniel Aristondo

• Marketing & Communication Director in La Roca Village, part of the Bicester Collection.
• Leading and managing areas as Content, Digital, PR & Press, Retail Marketing, Design, Influencer Marketing, CRM and Guest Knowledge.
• Very close collaboration with other departments as Retail, Merchandising, Private Client services, Hospitality, Operations, Legal and Finance, ad ensure alignment among all key people in the company.
• Management of more than 150 brands, divided into different categories, Luxury, Premium luxury, Active, Womenswear, Menswear, Accessories, Kids, Beauty, Footwear, Home and F&B.
• Ensure the right product, target audience and communication channels (off & on) for the different brand partners and key commercial moments definition across the year.
• Marketing & Comm Budget and Calendar management

• Head of Digital Marketing, PR & Communication, and CRM teams. 17 reporting people in total.
• Build and unify “one team” defining and aligning the global Marketing & Communication strategies for both brands worldwide: Women swear, Mens wear, Accessories and Kids wear.
• Designed and executed CRM strategies across markets: mainly USA, LATAM, Europe, Middle East and Asia-Pacific.
• In constant collaboration with key departments as Creative team, Retail, Training, Product, Merchandising and VM.
• Lead Retail Marketing strategies across more than 300 POS in direct markets.

• Marketing and Strategic plans definition and implementation in all Asia Pacific markets
• Direct Retail markets: Hong Kong, Macau, Taiwan and Singapore
• Wholesale and Franchise markets: Korea, Australia, Malaysia, Indonesia, Thailand, Vietnam and Philippines
• Media plans (Off & Online), PR plans and Event calendars management for each market.
• Regional CRM strategy definition, implementing a new software and communication plans focused on different customer profiles.
• E-commerce/Omnichannel Project management in Hong Kong, Taiwan, Singapore and Australia.
• Achievements:
• Recovery of the Taiwan market within last two years, Increasing the Brand Awareness level at the market, local customers sales and existing customers’ repetition.
• E-commerce business launch in APAC through an Omnichannel distribution.
• Increase the digital media investment in APAC, being the region with the highest CTR worldwide.
• Tracking and monitoring all our in-store activities base on ROI and specific KPI’s.

• Main operational markets: Spain, Portugal, France, Italy, UK, China, APAC, Japan, Middle East and US.
• Wholesale strategy development through key partners as Harrods, Selfridges, Neiman Marcus, Bergdorf Goodman, Saks and My Theresa.com
• Direct report of 4 people at Head office and indirect 2-3 per market
• Constant collaboration and communication with the main departments to achieve the objectives: Creative direction, Sales, Merchandising, Product, Finance and Human Resources.

• Definition and implementation of the Retail Marketing structure for the European market and coordination with the rest of the markets for the same implementation: China, APAC and Japan
• Development and implementation of the Retail Marketing Plan aligned with the global strategy of the company: Events plan, CRM, Tourism Marketing plan.
• 2005: Definition of the new CRM approach and data base segmentation, currently active.
• Leader of Partnership plans and co-branding activities.

Development and implementation of the guidelines provided by the Head office in Spain and Portugal.

- Marketing plan

- Promotional plans: ATL & BTL

- CRM

- Events

- Store projects coordination

Sales representative of the Sportswear Collection, Men & Women. Retail and Wholesale network.

Business development of the Sportswear collection in Spain and Portugal