CRISTINA RODRÍGUEZ

• Executed media relations strategy by identifying and cultivating relationships with key media contacts and journalists across global markets.
• Developed and wrote content for press releases, newsletters, webinars, and social media channels to boost brand visibility.
• Appeared as presenter in social media clips supporting Universidad European's mission.
• Leading the creation and expansion of strategic partnerships with international companies, governments, universities, and academic institutions across LATAM, MENA, and Spain.
• Coordinate the social media accounts and website in close cooperation with the Head of Digital Content.

• Directed worldwide marketing and communication initiatives for Masters, MBA, and Open Executive Degree programs.
• Directed initiatives to connect with European media and students via social media and webinars.
• Responsible for the Women Excellence Executive Scholarship.

• Marketing officer: Innovated and implemented INSEAD Global online educational platform, bringing over +1000 students, increasing productivity, and generating 1,5 million euros revenue during Covid19.
• Coach and Mentor: leveraged professional expertise in advising and delivering worldclass education programs to C-suite executives and Directors across four INSEAD campuses in Singapore, Paris, Dubai, and San Francisco, including 50K alumni located in 170+ countries.
• Increased sales by 110%, generating record of €3M in revenue through international sales and marketing Coordinating events and communications campaigns to promote INSEAD´s mission.strategies.

Coordinating events and communications campaigns to promote INSEAD´s mission.

• Managed social media channels, ensuring consistent and timely content delivery.

• Marketing Officer: enhanced brand awareness by contributing to and representing Ideal Education Group at international events, conferences, study abroad programs, and educational fairs around the United States (30 states), Canada, and Europe (NAFSA conference).
• Elaborated an annual marketing strategic plan and developed partnerships with more than 100 American and Canadian universities, high schools, agencies, and educational institutions, increasing annual sales by 110%.
• Managed a team of 10 international members, providing leadership, mentorship, and fostering a collaborative work environment within the Sales and Marketing.
• Developed strategic partnerships to enhance program offerings at educational institutions.
• Conducted market research to identify growth opportunities in educational services.

• I wrote press releases and articles to promote Instituto Cervantes in the North American market.
• Designed and produced a mini-series TV documentary about Instituto Cervantes and the value of learning Spanish in the United States, which aired on Telemundo, USA.
• Planned and executed a range of cultural events, including art exhibitions, literary workshops, film screenings, seminars, theater performances, and photography shows from initiation to completion by delivering top-notch services.
• Developed communication strategies to enhance brand visibility and engagement.
• Spanish teacher: designed academic curriculum for Spanish language programs across 15 American schools.
• Managed social media platforms to foster audience interaction and growth.

• Created press releases and lifestyle-related articles tailored for Spanish and Latin American audiences.
• Translated and edited multilingual content (English, German, Spanish) to ensure clarity and cultural relevance.
• Scripted content for Spanish television news segments and programs.
• Conducted research and pitched compelling story ideas for editorial and broadcast media.