Cristina Herp
Summary
Qualified EU lawyer with 5+ years of experience focused on trademark law at top-tier international companies. Specialized in trademark clearance, registration, portfolio management, enforcement, litigation, licensing, and brand protection across global markets. Known for partnering with branding and product teams to deliver practical, business-aligned IP strategies. Proven ability to manage global trademark portfolios and negotiate high-stakes agreements while delivering cost-effective legal solutions.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Legal Counsel
Siemens Energy
Zamudio
02.2025 - Current
- Currently supporting the M&A Legal team in Bilbao.
- Seeking to return to trademark law, my core area of expertise, to best contribute to Siemens Energy's IP strategy and global brand protection.
Senior Legal Counsel
Airbus
Madrid
06.2024 - 01.2025
- Focused on trademark portfolio management and brand protection for complex engineering and technology projects.
- Conducted trademark clearance assessments for new product names and branding initiatives.
- Advised on registration strategies across multiple jurisdictions to ensure brand compliance.
- Managed and coordinated external counsel for global enforcement and filings.
- Drafted and reviewed licensing, coexistence, and technology branding agreements.
- Partnered with engineering and marketing teams to ensure contractual and branding compliance aligned with business objectives.
Senior Lawyer
Baker McKenzie
Barcelona
01.2020 - 06.2024
- Specialized in trademark law within the IP team, serving global clients.
- Managed international trademark portfolios, overseeing clearance, registration, prosecution, oppositions, cancellations, and renewals.
- Conducted trademark clearance reports and advised on brand strategy and risk mitigation.
- Led enforcement actions including infringement disputes, opposition proceedings, and negotiations.
- Drafted and negotiated trademark-related agreements (licenses, coexistence, settlement).
- Partnered closely with branding, marketing, and commercial teams to align IP protection with business goals.
- Supervised external counsel in multiple jurisdictions to ensure high-quality, cost-effective legal support.
- Delivered internal IP training and supported risk management across business lines.
Education
Master of Arts - Intellectual Property Law
Spanish Bar Association
Barcelona06-2020
Master of Arts - Access To The Legal Profession
INTERNATIONAL UNIVERSITY OF LA RIOJA (UNIR)
La Rioja06-2020
Bachelor of Arts - Law And Global Governance
ESADE
Barcelona06-2019
Skills
- Trademark clearance and registration
- Portfolio management (global scope)
- Enforcement, oppositions, cancellations
- IP litigation strategy
- Drafting and negotiating licensing & coexistence agreements
- Advising branding and marketing teams
- External counsel management
- IP risk assessment and mitigation
Languages
English
Proficient (C2)
C2
French
Proficient (C2)
C2
Spanish
Native
Native
Certification
- IP & Innovation seminars (EUIPO, WIPO webinars, INTA panels).
- Familiar with key IP management and trademark search tools, including Darts-ip, Corsearch, Inspiro, Compumark, Apiges, TMview, EUIPO and WIPO databases.
Accomplishments
- "Star of the Month" Award - Baker McKenzie (January 2024). Recognized for successfuly managing Shell's global trademark portfolio and delivering strategic, business-focused solutions.
Timeline
Legal Counsel
Siemens Energy
02.2025 - Current
Senior Legal Counsel
Airbus
06.2024 - 01.2025
Senior Lawyer
Baker McKenzie
01.2020 - 06.2024
Master of Arts - Intellectual Property Law
Spanish Bar Association
Master of Arts - Access To The Legal Profession
INTERNATIONAL UNIVERSITY OF LA RIOJA (UNIR)
Bachelor of Arts - Law And Global Governance
ESADE
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