Years of professional experience
Hi, I’m
Cristina Del Río Fresen
Strategy and management
Summary
My beginnings introduced me to the importance of tourism and the impact this has on business and the economy worldwide. This enlightenment of recognizing the enormity and scale of the industry increasingly inspired me to work diligently to embrace more inclusivity, nurture growth potential, and create employment opportunities. Nowadays, the challenge is effectively caring for the environment and raising awareness of the importance of protecting the planet that we want to enjoy as tourists and also as residents.
Throughout my career as a successful businesswoman, I have endeavored to identify new relationships which have resulted in significant global partnerships with world-leading brands. I am truly proud to have contributed to the evolution of this industry and l seek to further my expertise and to share my insightful knowledge.
Overview
32
27
Years in managing positions
18
Years of experience in the tourism sector, 360º.
10
Years of experience in intellectual property management
50
Masterclasses and conferences
50
Press conferences, interviews
Work History
SGAE, Sociedad General de Autores y Editores
Director (Canary Islands)
07.2012 - 12.2022
Job overview
- Management of the worldwide collection of music, theatre, and cinema copyrights used and/or produced in the Canaries.
- Stakeholders management. (Authors, Users)
- Development and management of revenue and expenditure budgets.
- PR and Communications (TV, live radio debates - Top Ranked).
- Customer Experience & Marketing: digital transformation plan. (National level ).
- Learned and adapted quickly to new technology and software applications.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
THE TOURIST BOARD OF GRAN CANARIA
Managing Director
09.2007 - 05.2011
Job overview
- Analysis of tourism trends, statistics, and measurement of the impact of tourism on the destination. Overall advisor on Gran Canaria tourism.
- Negotiations with tour operators from all source markets and segments.
- Lead speaker at professional conferences (ex: FVW in 2009 in Gran Canaria)
- Development of marketing and strategic plans.
- Design and management of a promoter's network abroad with Turespaña.
- Management of external relations, agreements, and cooperation with the private sector i.e., clubs golf, spa & wellness, and rural tourism
Cristina del Río Fresen, SLNE
Owner and Senior Manager, Strategic Advisor
01.2005 - 07.2007
Job overview
- Consultancy services for private and public sectors in several projects: environment, urbanism, marketing, promotion, market studies, branding, and strategic management.
- Patent: “One more hour of sun”, the opportunity of increasing tourism revenue by keeping the Summer Time during the whole year (Presented to the Canarian Government in 2007).
- Communication activities: lecturer, conferences, radio debates, academic books co-author, personal blog (200.000 views).
- Used knowledge of market trends to create value-added solutions resulting in a significant increase in revenues.
THE TOURIST BOARD OF GRAN CANARIA
Managing Director
03.2001 - 07.2004
Job overview
- Design and implementation of new working models, structures, and processes to update the company.
- Introduced public/private cooperation agreements.
- Design of the destination marketing strategy: new image, new web, promotional activities, and market-oriented staff.
- Analysis of tourism trends, statistics, and measurement of the impact of tourism at the destination.
- Managed and motivated employees to be productive and engaged in work.
ULTRAMAR EXPRESS, TUI GROUP
Destination Manager
01.1995 - 02.2001
Job overview
- Destination management for TUI Group tour operators managing agency and receptive tour logistics operation (recruitment, management and control, transfers, excursions program design, groups and special services, bookings, administration, payments, etc): Dominican Republic, Gran Canaria, Fuerteventura.
- CUBA: Joint venture with CUBANACAN analysis and proposal. (1995)
- Analysis of operations and evaluation of investment proposals of the TUI Group (in Gran Canaria and the Dominican Republic). Cap Vert market study.
- Main Projects: Development of the "Leisure Project" in tourist destinations as a source of business to promote the TUI brand through strategic vertical integration. Increased sales and revenue by 15-25%
GRAN CANARIA CHAMBER OF COMMERCE
International Trade Analyst
01.1991 - 01.1995
Job overview
- Permanent management of statistics and market studies on imports/exports. Field market studies in most West African countries.
- Researched macroeconomic, industry, and company-specific data to inform investment decisions.
- Customized advice to export-import companies.
- Organization of trade missions: Senegal, Ivory Coast, Mauritania, Cape Vert, Morocco, The Gambia, Guinea Bissau, Guinea Conakry, Mali, etc
Education
ICDM - ESICMADRID
Specialized Course from BIG DATA ANALYTICS
05.2019
ESIC (ESCUELA SUPERIOR DE INVESTIGACIÓN COMERCIAL)MADRID - GRAN CANARIA
MASTER from INTERNATIONAL MARKETING MANAGEMENT
1992
THE UNIVERSITY OF WALES & ESCOEXGRAN CANARIA
BACHELOR from INTERNATIONAL TRADE
1991
Skills
- Communication and PR, speaker, public representative and stake holder relations Credibility
- Strong leadership skills, employee motivation, team building
- Strategic thinking, problem solver, decision maker
- Quick analysis of hypothetical and theoretical scenarios Divergent thinking
- Active initiative looking for business growth opportunities Business consulting
- Team work, talent retention and good working environment making people feel proud of their effort and results
- Deep vertical expertise in tourism in public and private sector, regional and multinational companies
- Curiosity and permanent learning attitude, innovation and creativity
Additional Information
CANARIAS FORTALEZA: In March 2020, I designed an emergency strategic plan during the global pandemic situation for the Canary Islands Government (becoming the first world destination with a pandemic safety plan, procedure and protocols validated by the WTO in July 2020) - researched and negotiated with pharmaceutical labs, WHO, WTO, European governments, and touristic companies to provide the perception of a safe way to travel during the pandemic. (Test Before Travel initiative)
Languages
English
Advanced (C1)
French
Elementary (A2)
Affiliations
Red Cross International, ACNUR, CEAR, Spanish Association Against Cancer, Medicos sin Fronteras, Medicos del Mundo, Aldeas Infantiles, Water for Yemen,...
Personal Information
I have been working for 32 years, 27 of which have been in management positions. During this time I have also been able to build a beautiful family with three children (26, 25, 16) with whom I like to travel, cook and take care of the garden and the family pets.
On a personal level, I like to do crafts, write, read, and listen to music.
Timeline
Director (Canary Islands)
SGAE, Sociedad General de Autores y Editores
07.2012 - 12.2022
Managing Director
THE TOURIST BOARD OF GRAN CANARIA
09.2007 - 05.2011
Owner and Senior Manager, Strategic Advisor
Cristina del Río Fresen, SLNE
01.2005 - 07.2007
Managing Director
THE TOURIST BOARD OF GRAN CANARIA
03.2001 - 07.2004
Destination Manager
ULTRAMAR EXPRESS, TUI GROUP
01.1995 - 02.2001
International Trade Analyst
GRAN CANARIA CHAMBER OF COMMERCE
01.1991 - 01.1995
ICDM - ESIC
Specialized Course from BIG DATA ANALYTICS
ESIC (ESCUELA SUPERIOR DE INVESTIGACIÓN COMERCIAL)
MASTER from INTERNATIONAL MARKETING MANAGEMENT
THE UNIVERSITY OF WALES & ESCOEX
BACHELOR from INTERNATIONAL TRADE
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