CRISTINA CAMPRUBÍ

Since 2018 -Leading the Licensing Program for IMC TOYS IPS ( CRY BABIES & VIP PETS), by expanding the footprint of our Company brands into diverse product categories outside toys, and across different territories .

ACHIVEMENTS: Created a worldwide Agent network, and a base of more than 130 Licensees from apparel, Health&Beauty, Confectionary or Publishing categories. The program provides awareness and net revenues of 1M€ /year, aside of the increase of our sales of toys.

On top of, keep on negotiating with other Licensors (Disney, Netflix,...) contracts for developing ranges of products to be added in IMC TOYS product catalogue.

ACHIVEMENTS: DISNEY NORTH AMERICA contract for CRY BABIES & DISNEY co-branded products.

2017: Licensing - ODM & EU Market Strategy Director. Implementing the Marketing strategies in the IMC TOYS EU subsidiaries ( UK-FRANCE-ITALY-GERMANY). Expanding our portfolio of products by negotiating distribution deals with other toy manufacturers.

ACHIVEMENTS: Distribution of the SMOOSHY MUSHY toys in IBERIA that represented more than 5M€ sales.

2012-2017: Licensing Marketing Manager

Identifying new business opportunities with Kids Entertainment Brands, as to develop products to include in IMC TOYS portfolio. ( 70% of IMC TOYS portfolio was made off Licensing deals: MARVEL-DISNEY- PARAMOUNT-WARNER- UNIVERSAL)

ACHIVEMENTS: DISNEY MICKEY & MINNIE EMEA Master Toy Partner.

2011-2012: Category Manager, Preschool & Girls Toys Division

2009-2011: Brand Manager Girls Division

Nov 2005- 2009: Product Manager PS&Girls Toys Division

ICART, S.A - (CHURCH & DWIGHT Iberia Subsidiary) - July 2002-November 2005

Product Manager ( Eudermin/Linéance/Femfresh)

FMCG brands (Health & Beauty category).

Developing and executing Marketing plans, managing the promotional and advertising campaigns, pricing strategy and P&L.

GRUPO HEVIGE, S.A. - July 1999 - July 2002

Trade Marketing Manager Fragrances Division (Bulgari, Hermès, Escada, Ferragamo, Boucheron)

Managing the budget allocated to promote the sales of these high-end perfume brands in the POS by coordinating promotions-events with VIP Clients.

INDUSTEX, S.L. - April 1998- July 1999)

Marketing Assistant - Teleshopping channel, multiple products

In charge of product design, advertisement scripts, product shooting, promotional materials and creativity.

EGERIE, S.L 1997-1998

Sales Executive-Spain

Agency of promoter hostesses