Cristina Bilbao
Madrid
Summary
I am a professional with extensive experience in managing international areas. I am recognized for my leadership and motivation, as well as for my negotiation and strategic planning skills. I have successfully implemented business plans and growth strategies in Europe and America.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Europe Area Manager
GRUPO LUIS CABALLERO S.A. – WINE AND SPIRITS
01.2016 - 10.2024
- Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.
- Managed daily operations for optimal performance, ensuring timely completion of tasks and projects.
- Assessed reports to evaluate performance, develop targeted improvements, and implement changes.
- Increased sales revenue by developing and implementing effective sales strategies.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
US Area Manager
GRUPO LUIS CABALLERO S.A. – WINE (Lustau, Viña Herminia, Marques De Irún) AND SPIRITS
09.2013 - 12.2016
- Reorganization of brand distribution in US.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Managed accounts to retain existing relationships and grow share of business.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Export Manager
AECOVI-JEREZ (Cooperativa Vitivinícola De Segundo Grado Del Marco De Jerez)
01.2010 - 12.2013
- Coordinated sales forecasts and inventory management to ensure adequate stock levels for prompt fulfillment of customer orders.
- Managed complex logistics for timely delivery of goods, ensuring optimal shipment conditions were maintained.
- Expanded export market presence by identifying and securing new business opportunities.
- Negotiated favorable contract terms to maximize profit margins while maintaining high-quality standards.
Brand Manager
MGS COMM
01.2009 - 12.2010
- Researched market trends to identify customer needs and preferences for strategic planning.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
Export Manager
GRUPO BARBADILLO - MATADERO DE LA SIERRA MORENA
01.2007 - 12.2008
- Expanded export market presence by identifying and securing new business opportunities.
- Maintained compliance with all applicable laws, regulations, and industry best practices pertaining to international trade activities.
- Designed export strategies to meet project delivery requirements.
- Conducted thorough market research to identify trends and opportunities in target regions for export expansion.
Education
Level 2 Pass With Merits
WSET
Building Competitive Advantage in the Global Business: US and Spain -
Harvard Business School
01.2011
Law Degree - Law
University of Seville
02.2007
MBA - International Business Management
Escuela De Organizacion Industrial EOI
SEVILLE01.2007
Master of Science - Theory of Economic Development
Ecole Chambre De Commerce De Paris
Paris01.2006
Master of Science - Euromarketing
CES
SEVILLE01.2005
Skills
- Relationship building and management
- Leadership and motivation
- Decision-making
- Negotiation skills
- Results Oriented
- Staff Management
- Business development and planning
Languages
Spanish
English
French
Certification
- WSET level 2 pass with merits
Timeline
Europe Area Manager
GRUPO LUIS CABALLERO S.A. – WINE AND SPIRITS
01.2016 - 10.2024
US Area Manager
GRUPO LUIS CABALLERO S.A. – WINE (Lustau, Viña Herminia, Marques De Irún) AND SPIRITS
09.2013 - 12.2016
Export Manager
AECOVI-JEREZ (Cooperativa Vitivinícola De Segundo Grado Del Marco De Jerez)
01.2010 - 12.2013
Brand Manager
MGS COMM
01.2009 - 12.2010
Export Manager
GRUPO BARBADILLO - MATADERO DE LA SIERRA MORENA
01.2007 - 12.2008
- WSET level 2 pass with merits
Level 2 Pass With Merits
WSET
Building Competitive Advantage in the Global Business: US and Spain -
Harvard Business School
Law Degree - Law
University of Seville
MBA - International Business Management
Escuela De Organizacion Industrial EOI
Master of Science - Theory of Economic Development
Ecole Chambre De Commerce De Paris
Master of Science - Euromarketing
CES
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