Cristian Piazza
London,UK
Summary
Senior Sales professional with over 10 years of experience in driving revenue growth in SaaS, hospitality, and technology sectors. Consistently exceeded sales quotas and expanded market territories across EMEA. Achieved 30% revenue growth at OpenTable and led teams to double-digit year-over-year growth. Trilingual in English, Italian, and Spanish, with expertise in consultative selling and strategic partnerships.
Overview
17
17
years of professional experience
5
5
years of post-secondary education
Work history
Senior Regional Sales Consultant
Bear Robotics
London, London
01.2025 - Current
- Strategic Sales, Robotics solutions knowledge and implementation and deployments
- Value selling to businesses robotic solutions to either struggling hospitality venues or to help them streamline their operations.
- Generated own leads increase brand awareness in the UK and Europe, by setting in person demostration and online meeting with sales presentations
- So far sold 10 robots in UK generating more than 150K of revenue in sells.
Senior Account Executive
Square
London, UK
02.2024 - 12.2024
- Lead consultative sales cycle from prospecting to close, delivering tailored solutions with first and third-party offerings.
- Build strategic relationships with merchants across retail, food & beverage, and professional services sectors.
- Drive revenue growth through discovery, demos, and effective negotiation strategies.
Senior Account Executive – EMEA
ResDiary
London
10.2022 - 09.2023
- Consistently exceeded revenue targets, increasing client retention by 15% through targeted campaigns.
- Oversaw sales cycle from prospect to onboarding, managing accounts for 6 months post-sale.
- Partnered with business development team to convert outbound leads into long-term clients.
- Delivered engaging demos and presentations to C-level decision makers.
- Drove regional growth, leading Italian sales team to double-digit revenue increase.
Senior Business Development Manager – EMEA
OpenTable International
City of London
08.2017 - 09.2022
- Achieved 30% revenue growth in first year, securing strategic partnerships with leading restaurant groups.
- Closed £500K+ in new business, earning company-wide recognition and promotion.
- Developed and executed territory expansion strategies across EMEA, driving brand awareness.
- Implemented consultative sales approach, building long-term client relationships.
- Spearheaded marketing campaigns to boost client retention and brand positioning.
Account Manager / Senior – EMEA
The Instant Group
London
06.2015 - 06.2017
- Controlled full 360 sales cycle from prospecting to contract closure, consistently exceeding revenue targets.
- Closed record £500,000 in sales, securing promotion to Senior Account Manager.
- Built and nurtured profitable relationships with enterprise clients, driving repeat business.
- Delivered data-driven insights to venues, boosting client revenue performance.
- Conducted competitor analysis to identify growth opportunities and inform sales strategy.
Group Sales Account Manager
HostelWorld Group
London
01.2014 - 06.2015
- Managed group sales accounts across Europe, optimising customer acquisition and retention.
- Drove sales volume by cross-selling and upselling new product offerings.
- Delivered strategic campaigns to expand sales and marketing opportunities.
Client Services Executive
Tripadvisor
London
11.2011 - 12.2013
- Supported hospitality partners across EMEA, optimising listings and account performance.
- Built strong client relationships, providing insights and solutions to maximise revenue.
- Contributed to improved client retention through consultative support and service excellence.
Customer Relationship Account Manager
VirginGames
London
10.2008 - 11.2011
- Managed customer accounts, driving loyalty through cross-selling and personalised service.
- Enhanced customer experience, boosting retention and satisfaction scores.
- Coordinated campaigns to acquire new clients via referral and retention strategies.
Education
Certificate of Higher Education - Hotel Management
Istituto Alberghiero Professionale Cittá Di Pavia
01.1997 - 01.2002
Skills
- Consultative selling
- Pipeline management
- Negotiation strategies
- Enterprise sales
- Territory development
- Key account management
- C-level engagement
- CRM proficiency
- Strategic partnerships
- Product demonstrations
- B2B sales
- Upselling and cross-selling
Languages
English
Proficient (C2)
Italian
Native
Spanish
Native
Timeline
Senior Regional Sales Consultant
Bear Robotics
01.2025 - Current
Senior Account Executive
Square
02.2024 - 12.2024
Senior Account Executive – EMEA
ResDiary
10.2022 - 09.2023
Senior Business Development Manager – EMEA
OpenTable International
08.2017 - 09.2022
Account Manager / Senior – EMEA
The Instant Group
06.2015 - 06.2017
Group Sales Account Manager
HostelWorld Group
01.2014 - 06.2015
Client Services Executive
Tripadvisor
11.2011 - 12.2013
Customer Relationship Account Manager
VirginGames
10.2008 - 11.2011
Certificate of Higher Education - Hotel Management
Istituto Alberghiero Professionale Cittá Di Pavia
01.1997 - 01.2002
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