Overview
Work History
Education
Skills
Languages
Trainings & Certifications
Timeline
Generic

CORALY SYMPHOR

Zurich

Overview

9
9
years of professional experience

Work History

SMB ACCOUNT EXECUTIVE

Amazon Web Services
02.2023 - Current
  • Elaborating territory analysis to build prospecting strategy and account planning
  • Building strong pipeline throughout outbound and inbound actions
  • Conducting deep-dive discovery meetings with C-suite executives
  • Carrying quota by closing new business and additional revenue
  • Coordinating and building relationships with internal and external stakeholders, orchestrating full sale cycle

Targets:

75% - 15 New Billers

25% - 106K$ ARR Quota

YTD Attainment:

113% Forecasted

210% Quota

BUSINESS DEVELOPMENT REPRESENTATIVE

Salesforce
03.2021 - 01.2023
  • Aligning with AEs and cross-functional teams
  • Elaborating territory and account strategy to create pipeline
  • Planning and executing tailored campaigns to generate leads
  • Qualifying opportunities and educating prospects
  • Conducting deep-dive discovery meetings with C-suite executives
  • Supporting AEs on deals progression through full sale cycle

KPIs:

5 opportunities / month

265K$ value / month

8 meetings / month

50 calls - 10 call connects / week

FY23 : +120% - FY22 Q3/Q4 : +130%

KEY ACCOUNT MANAGER

Havas Media Group
11.2020 - 03.2021
  • Managing partnership with key account Canal+
  • Providing media plan recommendations according to client business and marketing goals
  • Negotiating commercial terms with publishers and campaign providers
  • Analyzing data to optimize campaign performance

MEDIA STRATEGIST AT AIR FRANCE

Teaminside Aravati
10.2018 - 11.2020
  • Supporting Air France local market agencies in their their e-acquisition strategies to increase online sales and revenue
  • Collaborating with numerous stakeholders both internal and external to ensure markets performance
  • Elaborating media plan strategy ( SEO/SEA, Social Ads, Display, Affiliates) while managing and optimizing +1M annual media budget
  • Providing actionable insights based on multiple- sourced data analysis to optimize campaign performance
  • Animating media planning team trainings

Metrics:

Managing 16 markets

1M€ media budget / year

+7% sales and +2pnts ROAS YoY

E-COMMERCE PROJECT MANAGER

Self-Employed
07.2017 - 06.2018
  • Marketplace dedicated to high-value sneakers
  • Elaborating business plan and go-to-market strategy
  • Collaborating with tech developers for mock-up conception

SMB ACCOUNT MANAGER

Effinity Partners
02.2015 - 09.2017
  • Collaborating with New Business Sales team to recruit new clients and close opportunities
  • Designing online acquisition strategy to support C-level clients in their marketing and sales goals achievements
  • Developing long-lasting relationship with clients to consistently deliver against monthly goals; upselling & cross-selling
  • Negotiating commercial terms with partners to secure gross margin revenue
  • Ability to predict forecast, use insights and make data-driven decision within sales process

Metrics:

Managing +200 accounts, all verticals

+15% gross margin revenue / month YoY

Education

MBA - Digital Marketing & Social Media

Sup De Pub - INSEEC Group
Paris, France
09.2016

Skills

  • Sales & Business Development
  • Account Management
  • Digital Marketing
  • Business Analysis

Languages

French
Bilingual or Proficient (C2)
English
Advanced (C1)

Trainings & Certifications

  • AWS Cloud Practitioner Certification – Mar 2023
  • SPIN Selling Certification – Oct 2022
  • JB Sales Training - Prospecting, Social Selling and Sales Development – Jul 2021
  • Salesforce C360 Certifications – May 2021

Timeline

SMB ACCOUNT EXECUTIVE

Amazon Web Services
02.2023 - Current

BUSINESS DEVELOPMENT REPRESENTATIVE

Salesforce
03.2021 - 01.2023

KEY ACCOUNT MANAGER

Havas Media Group
11.2020 - 03.2021

MEDIA STRATEGIST AT AIR FRANCE

Teaminside Aravati
10.2018 - 11.2020

E-COMMERCE PROJECT MANAGER

Self-Employed
07.2017 - 06.2018

SMB ACCOUNT MANAGER

Effinity Partners
02.2015 - 09.2017

MBA - Digital Marketing & Social Media

Sup De Pub - INSEEC Group
CORALY SYMPHOR