Constança Mello

• As the Channel Marketing Lead for Restaurants & Scoop Shops OOH at Unilever, my role involves developing and implementing marketing strategies to drive business growth in the out-of-home channel. I collaborate with cross-functional teams to ensure the successful execution of marketing initiatives, leveraging my strategic planning and analysis skills to drive sales and execution.

That role involves:

• Management of the Restaurants and Scooping Carte D´or Shops, guarantying the correct implementation and representation of the brand and it´s values.
• Support to the Restaurants and Scooping Carte D´or Shops with the marketing strategy for the brand and it´s image to the POS.
• Support to the sales team developing a strategy for a doble digit growth target of the brand Carte D´or, through cross-product actions and promotions.
• Regular contact with clients to determine their vision and design needs.
  Definition of brand identities according to the established branding strategy.

Experienced Trade Marketing Specialist with a proven track record of success in leading and optimizing marketing strategies in the market.

Skilled in creative problem-solving, leadership, and effective communication.

Accomplished in engaging and CRM for customer journey, as well as launching successful partnerships with streaming providers.

I am eager to take on a team lead role in a multicultural setting to further develop my skills and contribute to a dynamic environment. Proactive Marketing Analyst and Brand Assurance Analyst with a background in critical thinking, problem-solving, and effective client communication. Seeking to transition into a product licensing specialist role to strategically enhance business results and stakeholder relationships. Committed to continuous improvement and fostering strong connections with stakeholders.

Proven success in increasing engagement through strategic copywriting and creative thinking. Seeking to leverage expertise and transition into a Sales Development Representative role to drive product growth and contribute to a forward-thinking company.

My role on a day-to-day basis was:

• Strengthened retailer trust through transparent communication practices that provided timely updates on ongoing initiatives and ensured alignment with expectations.
• Implemented comprehensive reporting systems to track performance indicators of trade marketing initiatives, allowing for continuous improvement of tactics.
• Developed successful partnerships by collaborating with retailers to maximize brand exposure and drive sales growth.
• Improved customer satisfaction with targeted training programs for retail staff on product features and benefits.
• Fostered collaborative relationships between sales team members and key account managers to align efforts toward shared objectives in driving business growth.
• Fostered a positive, results-driven culture within the trade marketing team that emphasized accountability, collaboration, and continuous learning.
• Generated significant cost savings by negotiating better terms with suppliers for point-of-sale materials and merchandise items.
• Enhanced brand visibility by designing and executing trade marketing campaigns for key product lines.
• Responsible for the correct implementation of the POS visibility - Olá, Carte D´or and B&J´s, managing external agencies
• Category Budget Management
• Supporting the sales teams in their day-to-day work, with the implementation of marketing actions and sales incentives
• Managing the implementation of training for customers and sales teams to build brand loyalty.

As the Sustainable Business and Communications Assistant to the CEO at Unilever, I supported the development and implementation of sustainable business strategies and communications initiatives. I collaborated with cross-functional teams to drive sustainable business practices and enhance communications with internal and external stakeholders, contributing to the company's sustainable business and communications objectives.

• Contributed to the development of sustainable business initiatives that aligned with the company's values and objectives, driving positive impact and change.
• Supported the CEO in enhancing communications with stakeholders, fostering strong relationships and building trust in the company's sustainable business practices.