CLEMMY MANZO
Barcelona
Summary
Ever-reliable communications consultant with 15 years of editorial experience, gifted at coming up with creative ideas for campaigns that raise awareness and boost audience engagement. A highly skilled researcher and writer able to turn complex copy into accessible reading for diverse audiences. A meticulous eye for detail for both copy and design. Passionate about social justice, anti-racism and human rights for all.
Overview
18
18
years of professional experience
Work History
Freelance Copywriter
Womankind Worldwide
10.2021 - Current
- Leading creative ideation for major campaigns such as International Women’s Day and 16 Days of Activism. Managing campaigns in-person and online, increasing social media engagement, newsletter subscribers and donations.
- Consistently transforming complex information into easily digestible and engaging pieces of content tailored to diverse audiences.
- Researching and writing a publication on ending violence against women that launched over 16 Days of Activism 2023, including project-managing design work.
- Liaising with feminist influencers to promote campaigns and working with journalists to write key pieces on our International Women’s Day campaign, securing two features in Elle Magazine.
- Writing well-researched blogs, articles and website copy about women’s rights, including interviewing Global South partners and telling their stories through a feminist, anti-racist lens.
- Organising key events such as the organisation's presence at Women of the World Festival.
- Increasing brand awareness and organic reach through compelling content for social media.
Communications Consultant (Maternity Cover)
Mama Cash
06.2023 - 11.2023
- Developed social media strategy to increase engagement and reach new audiences.
- Managed social media accounts effectively, including developing content calendar, designing graphics, writing copy and measuring increase in audience engagement.
- Worked with marketing and communications team to design and monitor major campaign launch.
- Launched Wordpress website, including project management, sourcing images and writing copy.
- Supported directors by writing and designing materials for print and digital media.
Freelance Copywriter
Various Projects
01.2012 - Current
- Came up with concept ideas and wrote brochures, website copy, ad campaigns, and blog posts for branding agencies such as Fabrica, Pocket Living, RUYA, and Punch Design.
- Wrote website copy and project-managed new website build for Blue Parallel, working closely with designer, developer and founder.
- Increased Blue Parallel's newsletter subscribers by 25% by writing impactful copy and saw increase in sales as a result of newsletter CTAs.
- Worked alongside designers to come up with concepts for advertising campaigns for international branding agency Bridger Conway, then wrote and pitched copy.
Freelance Travel & Features Writer
Various
01.2009 - Current
- Writing articles and reviews for major international publications including Food and Travel, Time Out, Tatler, Condé Nast Traveller, Women’s Health, Olive, Sunday Times Travel, Jacada, Lightfoot Travel, Luxury Travel Magazine, Suitcase.
- Writing articles on sustainability and climate change for non-profit resource, Atlas of the Future.
- Regular hotel reviewer for hotel websites, Mr & Mrs Smith and i-escape.com.
- Travelled extensively across South America conducting thorough research and wrote chapters for several guidebooks for The Rough Guides and Footprint Guides. Collaborated with editors to ensure consistency in brand and tone.
- Established professional relationships with tourism boards and industry partners, and secured interviews with local experts for unique insights into destinations.
Editor
Time Out
09.2009 - 12.2013
- Came up with editorial plan for each magazine edition to present to managing director, including overarching themes, feature ideas and visuals.
- Project-managed the publication of Buenos Aires city guidebook, including writing much of the copy and editor’s intro, plus sourcing images and working alongside designers.
- Commissioned and fostered excellent working relationships with freelance writers, photographers and illustrators. Managed team of five and liaised with London head office to ensure consistency across Time Out brand.
- Wrote lead articles and reviews, copy-edited and proof-read the magazine and city guide books. Responsible for final approval of all copy and design, including front cover.
- Attended PR functions and events and built up a professional contact base.
Content Editor
Frommer's
04.2006 - 07.2009
- Researched and wrote city guides for KLM, Rail Europe, Virgin, Air France, Alitalia, Skyteam.
- Developed and maintained excellent relationships with PR and venue managers.
- Co-author of Frommer’s bestseller, 300 unmissable events & festivals around the world.
- Key member of the editorial team, responsible for researching, writing and editing website copy.
Education
Narrative Non-Fiction Writing Course -
City University
London09.2020
Won Place On Life Writing Course Led By Author Emilie Pine -
Testimony in Practice
University Of Birmingham11.2019
Psychology course ‘An Intro to Systemic Thinking’ -
Tavistock And Portman NHS Foundation Trust
London01.2019
Postgraduate Certificate in Periodical Journalism -
London College of Communications
London07.2007
Bachelor of Arts - Spanish And Portuguese (2:1 With Distinction)
University of Nottingham
Nottingham, UK06.2003
Skills
- Excellent research, writing and editing skills
- Creative thinker with original ideas
- Strong visual skills with an eye for design
- Deep understanding of brand messaging
- Project management experience
- Native English speaker with Spanish, Portuguese, Italian
- Exceptional storytelling skills through a feminist, anti-racist lens
- Excellent attention to detail
- Ability to turn complex information into engaging text
- Campaign development experience
- Social media savvy
hobbies and interests
I love to write, paint, photograph and travel. Passionate about women’s rights, children's rights, social justice, anti-racism, mental health, the arts and the environment.
References
References available upon request.
Timeline
Communications Consultant (Maternity Cover)
Mama Cash
06.2023 - 11.2023
Freelance Copywriter
Womankind Worldwide
10.2021 - Current
Freelance Copywriter
Various Projects
01.2012 - Current
Editor
Time Out
09.2009 - 12.2013
Freelance Travel & Features Writer
Various
01.2009 - Current
Content Editor
Frommer's
04.2006 - 07.2009
Narrative Non-Fiction Writing Course -
City University
Won Place On Life Writing Course Led By Author Emilie Pine -
Testimony in Practice
Psychology course ‘An Intro to Systemic Thinking’ -
Tavistock And Portman NHS Foundation Trust
Postgraduate Certificate in Periodical Journalism -
London College of Communications
Bachelor of Arts - Spanish And Portuguese (2:1 With Distinction)
University of Nottingham
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