Claudia Peña Eversberg

• Responsible for the Business Development Plan to recruit customers and gain brand awareness. First contact for new leads.
• Design and Delivery of Custom Programs such as Sony, Shiseido, UNDP, Ferd, UNOPS, Henkel, among others.

• Development of a business plan to open a new Café at the 'German School Barcelona' for parents, teachers and students of the school.
• Daily management of the Café with an annual turnover of 100.000€.

UNIFARCO offers pharmacies in Spain the opportunity to differentiate themselves and, thus, gain and retain customers, developing their own brand of dermo-cosmetical and natural products of the highest quality at a fair price.

• Development of the marketing plan for all pharmacies and responsible for the ATL and BTL actions implementation
• Responsible for launches in the Spanish market
• Responsible for continued training programs for pharmacists

• Responsible for ATL and BTL campaigns
• Responsible for the recruiting of students from the DACH markets.
• Supporting the program delivery in different modules.

• Responsible for scouring, gloves and Calypso bath sponges categories: market analysis work out and implementation of the marketing plan (strategic and tactical parts) management of budget sales follow up, control and action proposals if needed
• IRI/Nielsen analysis
• ATL and BTL campaigns

• Responsible for the development and implementation of the Advertising campaigns of different clients such as: Nestlé, Myrurgia, IKEA, Media Markt, Unilever,...

• Assisting the Head of the Communication Department with his daily tasks