Accomplished Product Designer with 10+ years of experience in delivering digital transformation projects, product design, and innovation. Proven track record in designing user-centered web and mobile solutions that enhance user experience and drive business growth. Expert in collaborating with cross-functional teams to execute product roadmaps, utilizing Agile and design thinking methodologies. Passionate about emerging technologies, including blockchain, Web3, and Fintech, and eager to contribute to the evolution of crypto-based financial products. Fluent in Spanish, Catalan, and English.
Hi, I’m
Claudia Olmedo
Barcelona
Summary
Overview
16
years of professional experience
Work History
Independent Consultant
Innovation & Digital Transformation Specialist
Current - Current
Job overview
- Provide strategic consulting for 10+ international companies and organizations, focusing on digital transformation and product innovation.
- Collaborate with cross-functional teams to develop and execute strategic initiatives aligned with organizational objectives.
- Designed and facilitated 50+ workshops on innovation, design thinking, and digital inclusion, impacting 500+ participants from diverse sectors (including early public policy and entrepreneurship).
Anheuser-Busch InBev (LATAM)
New Business Development Manager, BEES Marketplace
2021.01 - 2024.01 (3 years)
Job overview
- Spearheaded the design and implementation of user-centric e-commerce experiences for over 100K micro and small retailers in Latin America
- Led full product lifecycle to productive stage, increasing platform adoption by 140% within one year
- Collaborated closely with engineering and product teams to deliver innovative features, improving UX and customer loyalty through data-driven insights
- Introduced new digital revenue streams by designing and launching partner services, including digital advertising and loyalty programs.
United Nations Development Programme (UNDP) El Salvador
Head of Exploration
2020.01 - 2021.01 (1 year)
Job overview
- Led El Salvador’s first Digital Readiness Assessment, setting benchmarks for national digital infrastructure for 30+public institutions
- Directed a Digital Transformation Project at the Teacher's Welfare Institute, integrating 20 systems into a cloud-based CRM, improving efficiency by 40% with AI automation.
- Served as National Digital Advocate, using geospatial technology to drive sustainable development.
Monstruo Innovation Group
CEO & Innovation Strategist
2012.01 - 2020.01 (8 years)
Job overview
- Delivered product design and innovation strategies to clients across various sectors, focusing on improving user experience and driving digital transformation
- Led cross-functional teams in creating scalable tech-driven solutions, from prototyping to launch
- Developed interactive digital solutions and cross-media strategies, ensuring alignment with client business goals.
Neo Advertising Spain
New Media & Innovation, Product Developer
2009.01 - 2012.01 (3 years)
Job overview
- Designed and executed creative digital advertising strategies for leading brands, improving consumer engagement through innovative Out-of-Home (OOH) digital experiences.
- Continuously updated skills through training courses, workshops, and self-study—staying current on industry trends and emerging technologies.
- Worked closely with clients to gather requirements and translate them into technical specifications for implementation.
Education
ELISAVA School of Engineering And Design Barcelona, Spain
Master of Arts from Project Design, Direction & Management
University Overview
Ramon Llull University Barcelona, Spain
Professional Diploma from Mobile Interface Design UX/UI
University Overview
Pompeu Fabra University Barcelona, Spain
Postgraduate Degree from Interactive Technology & Digital Video
University Overview
Pompeu Fabra University Barcelona, Spain
Postgraduate Degree from Creativity, Innovation & Management
University Overview
Innovation Management Professional Certification
Certification from Innovation Methodologies And Change Management
University Overview
Cybersecurity Awareness Certification
Certification from Cybersecurity Principles And Best Practices
University Overview
Skills
- Product Design & UX Thinking: Expertise in crafting intuitive, consumer-facing experiences for web and mobile platforms.
- Agile Methodologies & Iterative Design: Strong background in leading product development using Agile and iterative approaches.
- Collaboration & Cross-functional Leadership: Extensive experience working alongside engineering, research, and product teams to execute innovative solutions.
- Prototyping & Visual Design: Proficient in Figma, Adobe Creative Suite and other prototyping tools for creating and refining user interfaces.
- Digital Transformation & Innovation: Expertise in managing digital roadmaps and implementing scalable technology solutions across sectors.
- Blockchain & Web3 Enthusiast: Strong interest in decentralized finance (De Fi), NFTs, DAOs, and cryptocurrency ecosystems.
Affiliations
Affiliations
- Vice President, Salvadoran Information Technology & Communications Chamber (CASATIC)
- Founder, Women in Tech SV
- Member, Vital Voices Global Partnership, AAAS, Internet Society
Honors and awards
Honors and awards
- Tech Future is Female Award – U.S. Department of State
- International Visitors Leadership Program Fellow – Women Leadership in Science & Technology, 2019
- Global Entrepreneurship Summit Delegate – India, 2017
Skills and tools
Skills and tools
Figma, InVision, Adobe Creative Suite, Low and high-fidelity prototyping, wireframing, Jira, Trello, Slack, Spanish (Native), Catalan (Fluent), English (Fluent), French (Basic)
Languages
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Catalan
Advanced (C1)
French
Elementary (A2)
Timeline
Innovation & Digital Transformation Specialist
Independent Consultant
Current - Current
New Business Development Manager, BEES Marketplace
Anheuser-Busch InBev (LATAM)
2021.01 - 2024.01 (3 years)
Head of Exploration
United Nations Development Programme (UNDP) El Salvador
2020.01 - 2021.01 (1 year)
CEO & Innovation Strategist
Monstruo Innovation Group
2012.01 - 2020.01 (8 years)
New Media & Innovation, Product Developer
Neo Advertising Spain
2009.01 - 2012.01 (3 years)
ELISAVA School of Engineering And Design
Master of Arts from Project Design, Direction & Management
Ramon Llull University
Professional Diploma from Mobile Interface Design UX/UI
Pompeu Fabra University
Postgraduate Degree from Interactive Technology & Digital Video
Pompeu Fabra University
Postgraduate Degree from Creativity, Innovation & Management
Innovation Management Professional Certification
Certification from Innovation Methodologies And Change Management
Cybersecurity Awareness Certification
Certification from Cybersecurity Principles And Best Practices
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