Claudia Cavariani
Barcelona,B
Summary
With 20 years in the MICE industry, I have directed and delivered high-profile international events across 30+ countries, leading end-to-end operations, onsite management and site inspections. Expert in strategic event planning, operations, storytelling, and budget management, with a proven track record of leading teams, negotiating complex contracts, and building lasting client-supplier relationships. Skilled in creating immersive, culturally resonant experiences that inspire, engage, and deliver measurable business results. Passionate about innovation, sustainability, and heritage-conscious approaches, designing events and incentives that are distinctive, memorable, and meaningful.
Overview
20
20
years of professional experience
Work History
Global Events Strategy Manager
RTA Spain
05.2023 - 06.2023
- Modernized the company’s events strategy by aligning incentives and events programs with market trends, elevating service levels, boosting operations from key markets, and securing the company’s largest-ever event.
- Define and execute global event strategy, aligning programs with client goals and driven trends.
- Lead conceptualization and planning of incentive programs, ensuring brand consistency.
- Plan and manage events for luxury clients in automotive, technology, food, and beauty sectors.
- Negotiate high-profile contracts, including artist hires, managing all technical/logistical requirements.
- Curate experiences and storytelling content based on market trends, increasing client engagement.
- Represent company at international exhibitions, trade shows, and commercial missions.
- Delivered one of the company’s most prestigious events by securing and managing a world-renowned rock star, elevating brand visibility and client satisfaction.
- Developed innovative incentive travel programs that enhanced client satisfaction and brand engagement.
- Key Achievements
Operations Manager
Dafing Group
05.2012 - 02.2023
- Led the Operations Team in designing and delivering unique programs and events with flawless onsite execution. Introduced new procedures, creative processes, and quality standards that elevated service levels.
- Led operations team delivering 80–90% client satisfaction in post-event surveys.
- Partnered with GM on business strategy and rebranding, boosting brand awareness.
- Conceptualized incentive programs linking experiences through cohesive storytelling.
- Managed budgets, contracts, and onsite execution of high-scale events for luxury brands.
- Developed customer loyalty initiatives via exclusive networking events.
- Key Achievements
- Positioned the agency as a recognized leader in the incentive travel sector by designing innovative programs that differentiated the company from competitors.
- Increased repeat client bookings by 45% through tailored incentive programs.
- Streamlined event frameworks, reducing planning time by 15%.
- Implemented creative processes and quality standards that elevated operational efficiency.
Program Developer and Coordinator
Language Exchange - Pontifical Catholic University of Sao Paulo
01.2003 - 07.2019
- Designed and led Spanish Immersion Program integrating language, culture, and economics.
- Key achievements
- Developed and coordinated a long-term program that welcomed 400+ students, strengthening the university’s international presence.
MICE Manager
Argentina Events
04.2010 - 05.2012
- Accepted the challenge of building the events division in a company with no prior presence in the sector. Developed the strategy, structure, and processes needed to establish a solid foundation, while elevating service standards.
- Designed and executed experiential events and incentive trips.
- Managed budgets, contracts, PR, and supplier relationships.
- Expanded international supplier network through trade shows.
- Key Achievements
- Confirmed and managed high-profile events for leading international clients.
- Increased the number of confirmed operations year-on-year, expanding presence in new markets.
MICE Manager for Brazilian Market
Equinoxe
04.2005 - 05.2010
- Expanded the agency’s presence in Brazilian and global events markets by winning new corporate accounts and increasing revenue streams through innovative incentive programs.
- Led business development for Brazilian and global corporate accounts.
- Delivered all-inclusive incentive programs to motivate and reward clients.
- Oversaw full event lifecycle including logistics, coordination, and post-event follow-up.
- Key achievements
- Expanded operations into new regional markets, increasing client base and diversifying revenue streams.
- Developed high-profile incentive programs that enhanced the agency’s reputation and positioned it as a leader in the Brazilian and international MICE market.
Education
Master - International Relations and Affairs
University of Buenos Aires
01.2002
Bachelor - International Relations and Affairs
Pontifical Catholic University of Sao Paulo
01.1999
Skills
- Event Strategy & Execution
- Contract Negotiation
- Budget Management
- Integrated Marketing & PR
- Storytelling & Creative Design
- Destination Research
- Team Leadership
- Stakeholder Management
- Customer Experience
- Leadership
- Strategic Thinking
- Problem-Solving
- Decision-Making
- Empathy
- Cross-Cultural Communication
- Time Management
- Accountability
Languages
Spanish – Fluent
English – Fluent
Portugues – Native
Timeline
Global Events Strategy Manager
RTA Spain
05.2023 - 06.2023
Operations Manager
Dafing Group
05.2012 - 02.2023
MICE Manager
Argentina Events
04.2010 - 05.2012
MICE Manager for Brazilian Market
Equinoxe
04.2005 - 05.2010
Program Developer and Coordinator
Language Exchange - Pontifical Catholic University of Sao Paulo
01.2003 - 07.2019
Bachelor - International Relations and Affairs
Pontifical Catholic University of Sao Paulo
Master - International Relations and Affairs
University of Buenos Aires
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