Christoffer Hamre
Paracuellos de Jarama,Spain
Summary
Strategic CRM Manager with solid background in marketing and customer relationship management with over 8 years of experience in with CRM, and experience across multiple markets all across the European Economic Area,Canada and New Zealand.
Skilled in analysing customer data, developing targeted campaigns and leveraging CRM tools to improve customer satisfaction and loyalty. Comfortable working in both team and independent settings to drive business growth.
Overview
8
8
years of professional experience
Work history
Senior CRM Manager
Rentelligent AS
Oslo, Norway
01.2024 - 05.2025
- Owned entire CRM Lifecycle
- Enhanced user interface by introducing customised dashboards in the CRM system.
- Managing a database of over 250 000 users within customer.io
- Streamlined communication with best CRM practices
- Working closely with BI in Tableau to analyse data, to make right data driven decision
- Assisted on marketing expansion into German Market
- Increased CR by 1.5% with implementing changes to onboarding strategy
- Integrated 2 new products into Norwegian Market with new workflows for Emails, In-App messages, and SMS as part of lifecycle strategy
- Made sure company was following GDPR regulations with rules and regulations for communication
- Responsible for one-off campaigns and newsletters
Marketing CRM Manager
Xolo OÜ
Madrid, Spain
02.2021 - 10.2023
- Full ownership of entire marketing lifecycle from onboarding to churn prevention
- Worked closely with local marketing managers, BI-analysts, designers and copywriters to ensure best content, and best strategy decisions
- Developing new channels like Referrals for Xolo and increasing amount of Signups from Referrals with 200%, and making it an important funnel for conversions, and increased conversion rates into paying subsbribers
- Expanded into 4 new products, across 3 new markets for Xolo
- Collaborated closely with sales team to optimise lead generation
- Automated Workflows with Hubspot for 8 products, managing database of over 150 000+ users within database
- Improved Open Rates with 3% and CTR rate with 1% in same time period
- Implementing new communication channels such as WhatsApp and SMS
- Responsible for one-off campaigns and newsletters
- Onboarding and mentoring Jr. CRM person into marketing team with knowledge and experience within CRM
Casino CRM Manager
Rabbit Entertainment
Gzira, Malta
06.2019 - 01.2021
- Integration of new CRM Tools(Symplify,Fastrack,42.com) for Rabbit Entertainment together with developers and Data Analysts
- Working across departments with other departments not limited to Compliance, Design, Development, BI with planning and strategy for campaigns
- Managing a database of over 500 000 people within Symplify
- Conducted regular audits of CRM data to ensure accuracy.
- Developed marketing campaigns using CRM, with communication channels such as push notifications, Emails and SMS
Casino CRM Coordinator
Gaming Innovation Group (Guts)
Ta ‘Xbiex, Malta
09.2018 - 06.2019
- Creating Segments to target right target group based on promotion given by product team, for example Retention, Reactivation, Conversion, Cross Sell.
- Working across multiple European Markets: UK,Sweden,Finland,Norway,Germany and the Netherlands with communication and content for all languages.
- Operating with database of over 1 million users
- Setting up emails, SMS and coordinating with product team to schedule promotions.
- Working on automation project to automate communications for Guts
Casino Coordinator
Gaming Innovation Group (SuperLenny)
Ta ‘Xbiex, Malta
11.2017 - 08.2018
- Coming up with new and interesting campaigns together with Casino Manager.
- Testing Campaigns and new tools in back-office to ensure they work.
- Creating bonus-setups for Campaigns.
- Launching new games on sit.
- Improving user interface on site and game positioning on site.
- CRM tasks like scheduling emails and SMS.
- Working with UK Compliance department to make sure promotions are up to pair with UK compliance.
- Working with developers in front and back-end to improve issues on site to create better user experience on site.
- Integrating new game providers on site.
- Working closely with game providers for promotions, new tools from providers, and game launches.
Casino Coordinator
Cherry/ComeOn
St. Julians, Malta
05.2017 - 10.2017
- Creating game release tasks for new games including graphics orders, roadmaps etc.
- Making sure Compliance team has all necessary information and documentation for all games and providers.
- Informing relevant stakeholders of upcoming Network Campaigns
- Ad hoc issues, stats, competitor benchmarking and reporting.
- Responsbile for Global KPI reporting for game performances
- Creating lists of centrally suggested highlighted games.
- Creating and maintaining documentation about all possible bonus types, tournaments, campaigns, achievements, triggers, etc.
Education
Bachelor - Tourism Managment
University of Agder
KristiansandDecember 2015
Bachelor - Business Management
Thompson Rivers University
KamloopsJune 2010
Associate of Arts - Administrational Behaviour
University of Bergen
BergenJuly 2007
Skills
Skills:
- HTML (Basic)
- Analytical
- Structured
- Team Player
- Technical
Tools:
- MS Office(Word,Excel,Powerpoint)
- Symplify
- Customerio
- Hubspot
- Tableau
- Looker
- Canva
- Typeform
Additional Information
On the side I have obtained a liscence as a football refree from the Norwegian FA, and been a refree within the Norwegian football system up to the third tier in the Norwegian Football Pyramid.
Languages
English
Fluent
Norwegian
Fluent
Swedish
Intermediate
Danish
Intermediate
German
Elementary
Timeline
Senior CRM Manager
Rentelligent AS
01.2024 - 05.2025
Marketing CRM Manager
Xolo OÜ
02.2021 - 10.2023
Casino CRM Manager
Rabbit Entertainment
06.2019 - 01.2021
Casino CRM Coordinator
Gaming Innovation Group (Guts)
09.2018 - 06.2019
Casino Coordinator
Gaming Innovation Group (SuperLenny)
11.2017 - 08.2018
Casino Coordinator
Cherry/ComeOn
05.2017 - 10.2017
Bachelor - Tourism Managment
University of Agder
Bachelor - Business Management
Thompson Rivers University
Associate of Arts - Administrational Behaviour
University of Bergen
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