Christine Foster

Elevated to Senior Growth Strategist at PayPal following nomination for leadership program.

• Prioritization & Strategy: Developing data-driven growth strategies for global markets, identifying high-impact opportunities to increase multi-product adoption and ecosystem value.
• Experimentation: Leading end-to-end A/B testing and experimentation cycles to validate hypotheses, using data analytics to inform decision-making in emerging markets.
• Business Impact: Managing multi-million-dollar initiatives focused on maximizing customer lifetime value and driving long-term strategic growth

Developed and executed - working hands on with the team - global lead generation and nurturing strategies at PayPal.

• Lifecycle Management: Designed CRM-based nurture programs tailored to complex customer journeys, directly enhancing user engagement and conversion through automated workflows.
• Cross-Functional Teamwork: Partnered with engineering and design teams to refine user capture processes and establish continuous feedback loops.
• Team Leadership: Acted as Team Lead for a global cross-functional unit, utilizing project management to deliver high-impact initiatives across multiple timezones.

Led digital marketing initiatives for diverse B2B and B2C clients, including Zettle by PayPal and Hospitality Marketing Solutions. Oversaw project execution for ASE Arquitectos and MisterValencia, ensuring alignment with strategic goals. Drove engagement and brand awareness through tailored marketing solutions.

Elevated to team lead for Europe and LATAM markets, responsible for guiding specialists in initiatives to enhance website performance and boost conversion rates across sales and direct funnels.

• Operational Excellence: Directed a team of specialists to optimize direct sales funnels in 11 international markets, significantly improving conversion rates through rigorous data-driven behavior analysis.
• Stakeholder Negotiation: Balanced competing demands from regional stakeholders to implement complex changes to design and user experience while maintaining strategic alignment.
• Project Management: Championed agile methodologies to streamline project delivery, cutting through ambiguity to ensure smooth collaboration between technical and non-technical teams.

First role working in product after several years of experience in Sales, Business Development and Marketing roles. Served as the primary interface between Product and Marketing during the development of an in-house CMS, translating business needs into technical specs for developers with the help of the Product Owner.

• Customer Focused: Worked with specialist to draw data-driven insights from user behavior across 11 websites to implement UX/UI changes, utilizing A/B and multivariate testing to improve acquisition funnels.
• Operational Ownership: Championed agile methodologies to manage competing demands from internal stakeholders, ensuring high-impact projects were delivered on schedule.