Chiara Cassé

• Leading a global team of 14 analysts supporting three brands—Capterra, Software Advice, and GetApp—for Gartner Digital Markets
• Planned and built a multichannel portfolio of content supporting thought leadership, SEO/GEO, partners, email and social media using product and audience research
• Selected accomplishments:

-Built research capability in collaboration with Gartner Methodologies; enhanced research methodologies through regular audits and improvements leading to consistently higher average conversion and revenue

-Automated content with data science team and by standardizing process for using generative AI tools, increasing production output by 500%, and revenue from $0 to $500k/month, without sacrificing quality

-Expanded content capabilities from blog/SEO efforts to various formats—ebooks, pdfs, webinars, videos—to support various channels, including Vendor Marketing, Product, Brand, Email, Paid Search/Social and Partners programs, culminating in 3K pieces of content per year and increasing content revenue from $1M to $24M

• Leading a team of 5 content analysts covering UK, Canada, India and Australia markets
• Developing content strategy and editorial guidelines for all content formats (blogs, newsletters, ebooks, webinars, videos, social media) ensuring timely and accurate delivery and improved brand recognition
• Managing research plan to ensure content production based on proprietary data
• Developed a content governance plan that standardized content creation processes and improved content quality by 40%
• Designed and developed a content audit to identify content gaps and prioritize content opportunities
• Selected accomplishment:

-Developed tracking and analytics for content traffic, engagement and revenue attribution by type, channel and industry to inform strategic decisions, improving organic traffic to blogs to 300k sessions per month.

• Creating original editorial content plan (research, case studies, reports, SEO driven content, buyer insights) for the Italian blog capterra.it/blog
• Conducting research studies and analyzing the results to write interesting and noteworthy content
• PR and collaboration with leading Italian media for partnership and outreach of articles and research studies
• Review of translated content to ensure linguistic quality and local relevance for the Italian market
• SEO strategy
• Leading research-based partnership with Politecnico University in Milan (Italy)

• Responsible for B2B marketing and communication strategies for 2 markets and 3 brands: Royal Caribbean, Celebrity Cruises and Azamara Cruises
• Drafting of original content and advertising in Italian and Spanish for national and sector media and trade media
• Creation of original content for B2B website, weekly newsletters and Italian and Spanish social media channels
• Designing and writing content for Italian and Spanish brochures, promotional collateral and advertising campaigns (online and offline)
• Management and implementation of co-marketing activities with major trade partners
• Responsible for B2B events and PR

• Content creation and SEO strategy for the Italian website Privalia.it
• Creating content for newsletters, blogs, social media and advertising campaigns to highlight the strengths of the different brands and increase sales
• KPIs tracking and reports

• Management of weekly internal communications to 3,500 employees
• Author and creator of the internal magazine "Vueling People"
• Design, planning and creation of content for the company's new Intranet in 3 languages: English, Spanish and Italian
• Organization of internal events (Christmas party, company events, presentation of quarterly and annual results with IAG’s management and CEO)
• In the area of Corporate Social Responsibility: organization of corporate volunteering days, management, maintenance and distribution of agreements and actions with Spanish and Italian non-profit organizations