Celia De la Vega
Summary
With over 8 years of experience, I excel in developing and implementing effective marketing strategies across diverse industries. My global exposure enhances my understanding of customer trends. Specializing in luxury, I hold a Master's in Strategic Luxury Management, backed by substantial industry experience.
Overview
8
8
years of professional experience
3
3
Languages
Work History
Marketing & Social Media Manager
Freelance
Madrid
06.2023 - Current
- Tailored Marketing & Social Media Strategies: Design and implement customized social media plans that reflect each brand's unique identity and goals.
- Engaging Content Creation: Develop captivating content across platforms, ensuring consistent brand messaging and fostering meaningful audience interactions.
- Data-Driven Optimization: Track performance metrics, analyze trends, and adjust strategies to maximize brand visibility and impact.
- Collaborative Partnerships: Work closely with internal teams to integrate social media efforts with overall marketing campaigns and business objectives.
Senior Marketing Specialist
IE University
Madrid
09.2022 - 11.2023
- Full Marketing Ownership: Led all marketing activities for IE University's Law & Architecture and Design schools,as well as initiatives focused on Global Markets.
- Undergraduate Program Growth: Executed marketing campaigns to drive student enrollment and engagement across IE University's undergraduate programs.
- Inbound Marketing Strategist: Managed inbound marketing strategies throughout the entire sales funnel, nurturing leads and converting them into students.
- Cross-Platform Content Development: Created and implemented content across various channels, collaborating with Social Media and Paid Media teams to ensure consistent messaging.
- Strategic Partnership Management: Developed and maintained partnerships with key stakeholders, fostering collaborations and strengthening IE University's global brand presence.
Influencer Marketing Specialist
Fever
Madrid
10.2021 - 09.2022
- Global Campaign Execution: Developed and managed influencer marketing campaigns across multiple countries,including the UK, France, US, and Canada.
- Large-Scale Event Collaboration: Oversaw high-profile events in partnership with major brands like Netflix and Warner Bros., including immersive experiences for popular franchises like Bridgerton, Stranger Things, and Harry Potter.
- Strategic Influencer Partnerships: Identified and collaborated with key influencers to promote Fever's events and experiences, driving audience engagement and brand awareness.
- Data-Driven Performance Analysis: Tracked and analyzed campaign performance metrics to measure success and identify areas for improvement.
Junior Brand & Content Marketing Specialist
IWC Schaffhausen
Schaffhausen
01.2021 - 10.2021
- Social Media Management: Monitored and managed IWC's social media channels, ensuring consistent brand messaging and engaging content. Oversaw influencer and ambassador programs, coordinating campaigns and partnerships.
- App Development and Launch: Assisted in the creation and development of IWC's app, contributing to its successful launch. Coordinated a Cyberloupe livestream event on LinkedIn, showcasing the app's features and generating buzz.
- Content Creation and Ideation: Provided support in content creation for IWC's podcast, generating engaging episodes and topics. Actively participated in brainstorming sessions for content ideas across all social media platforms and initiatives.
- Comprehensive Reporting: Responsible for detailed reporting on all marketing channels, including social media,podcast, and app performance, providing insights to inform future strategies.
Junior Marketing Manager
Pop Up Shops
Zurich
09.2020 - 01.2021
- Full Marketing Campaign Management: Created and executed complete marketing plans across all channels, from strategy to implementation.
- Data-Driven Marketing: Measured campaign results and produced reports to assess effectiveness and identify areas for optimization.
- Lead Generation Specialist: Developed both offline and online marketing strategies to attract potential customers and drive sales.
- Content Creation and Influencer Coordination: Managed influencer collaborations, created engaging content, and wrote compelling copy for the blog and social media channels.
Marketing Trainee
Gucci
Madrid
05.2019 - 03.2020
- Marketing Collateral and PR: Distributed marketing materials to wholesale partners, managed PR sample requests,and oversaw PR opportunities and ambassador collaborations.
- Data Management and Brand Compliance: Updated internal databases, monitored client websites and social media profiles for brand consistency, and participated in various other marketing activities.
Marketing Intern
Chanel
Madrid
04.2017 - 11.2017
- Campaign Development: Crafted compelling campaign pitches and marketing strategies to drive brand awareness and sales.
- Data Analysis and Insights: Analyzed sell-in and sell-out data to inform strategic marketing decisions and identify areas for improvement.
- Marketing Plan Execution: Implemented marketing plans with meticulous attention to detail and creative flair to ensure maximum impact.
- Staff Club and Inventory Management: Managed the staff's private club, ensuring a smooth and enjoyable experience for employees. Oversaw office stock inventory, ensuring adequate supplies and efficient resource management.
Editorial Marketing Intern
eShop Ventures
Madrid
06.2016 - 10.2016
- Campaign Management: Managed weekly campaigns, uploading content with descriptions and images, and gaining experience in both marketing and editorial departments.
Education
Master of Arts - Digital Marketing
London Business School
01-2022
Master of Arts - Luxury Strategic Management
IE Business School
01-2021
BBA -
IE University
01-2018
Bachelor of Science - Hospitality Management
École Hôtelière De Lausanne
01-2014
Skills
- Content Creation
- SEO Optimization
- Social Media Strategy
- Online Marketing and Advertising
- Audience Engagement
- Marketing Campaign Management
- Data Analytics
- Digital Marketing
- KPI Tracking
- Web Analytics
- Strategic Planning
- e-Commerce
Languages
Spanish
First Language
English
Proficient (C2)
C2
French
Proficient (C2)
C2
Timeline
Marketing & Social Media Manager
Freelance
06.2023 - Current
Senior Marketing Specialist
IE University
09.2022 - 11.2023
Influencer Marketing Specialist
Fever
10.2021 - 09.2022
Junior Brand & Content Marketing Specialist
IWC Schaffhausen
01.2021 - 10.2021
Junior Marketing Manager
Pop Up Shops
09.2020 - 01.2021
Marketing Trainee
Gucci
05.2019 - 03.2020
Marketing Intern
Chanel
04.2017 - 11.2017
Editorial Marketing Intern
eShop Ventures
06.2016 - 10.2016
Master of Arts - Digital Marketing
London Business School
Master of Arts - Luxury Strategic Management
IE Business School
BBA -
IE University
Bachelor of Science - Hospitality Management
École Hôtelière De Lausanne
Similar Profiles
Cindy HurniCindy Hurni
Couturière at FreelanceCouturière at Freelance
Amelia GilbertAmelia Gilbert
Babysitter at FreelanceBabysitter at Freelance
HAITHAM ALTOUKHYHAITHAM ALTOUKHY
Senior Video Editor at FreelanceSenior Video Editor at Freelance
Shuhui LIShuhui LI
Professeur de français at FreelanceProfesseur de français at Freelance
Tala SabraTala Sabra
Marketing & Social Media Manager at AVARMarketing & Social Media Manager at AVAR