Celia Arroyo González
Madrid
Summary
Experienced Marketing Manager with a proven track record of spearheading successful international marketing strategies and campaigns. Expert in leveraging emotional intelligence and creativity to build strong relationships and drive team efficiency. Demonstrated ability in enhancing brand visibility and achieving significant revenue growth. Skilled in cross-functional collaboration to align marketing and business objectives
Overview
14
14
years of professional experience
13
13
years of post-secondary education
Work History
Marketing Manager
Groupon
05.2020 - 12.2023
- Spearheaded the International Marketing Strategy for Spain and Australia
- Led integrated marketing campaigns across channels, tailored to market needs, enhancing brand visibility and aligning with business goals
- Executed global brand campaigns, optimizing marketing channels and budgets for business objectives alignment
- Collaborated with international leaders to align marketing plans with supply strategies, directing pricing & promotions, and brand awareness initiatives
- Managed email and push notification campaigns for growth and engagement, coordinating with PR and communications teams for brand strategy
- Reported directly to the Senior Director of International Marketing.
Head of Revenue Management
Groupon
06.2012 - 05.2020
- Led Spanish Revenue Management, overseeing teams and drove revenue optimization and sales performance through strategic collaboration, improving product positioning and sales effectiveness
- Crafted and executed strategies in close collaboration with sales and marketing leadership to maximize sales performance and product management
- Facilitated knowledge exchange and best practice sharing among EMEA marketing teams, promoting a culture of continuous learning
- Analyzed product positioning for sales performance and optimized strategies, leveraging B2B strategy and product management insights
- Managed post-sales operations, including product management, and contributed to team development through training initiatives.
Deputy City Manager
Groupon
01.2012 - 06.2012
- Enhanced team collaboration and sales effectiveness through streamlined communication and strategic account management
- Provided effective oversight of Spanish sales teams, ensuring alignment with performance objectives and driving sales effectiveness
- Managed key accounts to drive business growth, leveraging strategic initiatives to expand the customer base and increase revenue
- Supervised online city publications, strategically boosting brand presence and visibility in target markets
Lead Generation & Project Manager Salesforce (CRM)
Groupon
02.2011 - 01.2012
- Led the alignment and enhancement of processes, with a focus on optimizing Salesforce features
- Managed and improved Salesforce features to enhance efficiency and productivity
- Provided process support for Spanish departments, ensuring smooth operations and alignment with organizational goals
- Cultivated relationships within the sales area and identified future partners to drive business growth
- Spearheaded lead generation efforts, generating a robust pipeline of leads and approving their quality to ensure alignment with business objectives.
Legal department - Labour area
Deloitte
04.2010 - 02.2011
- Managed payroll for 700+ employees across five entities, ensuring accurate and timely wage disbursement
- Oversaw social benefits and budgets administration, optimizing resource allocation for efficiency and employee satisfaction
- Managed expatriate assignments, facilitating seamless transitions and providing comprehensive support for international relocations
- Collaborated closely with global HR teams to exchange best practices, fostering continuous improvement and alignment with organizational objectives.
Education
Master of Science - Artificial Intelligence
The Power MBA
true 05.2024 - Current
Course in Leadership -
FS90
01.2019 - 05.2019
Team development -
Torreconecta
08.2017 - 12.2017
Bachelor of Science - Political Science And Government
Universidad Autónoma De Madrid
Madrid 09.2003 - 06.2009
Bachelor of Science - Law (Pre-Law)
Universidad Autónoma De Madrid
Madrid 09.2003 - 06.2009
Certificate in Political Studies -
Sciences Po Lille
Lille 09.2007 - 07.2008
Skills
- Marketing campaign management
- Strategic Planning
- Project Management
- Market Analysis
- Sales Enablement
- Go-to-market strategy development
- Analytic Tools: Excel advanced level, Tableau, Meta4, SQL assistant
- Office package, Google Workspace, Outlook, Asana, Jira, Slack, Workday
Accomplishments
- Maintained year-over-year revenue growth during the pandemic, delivering +5% increases in traffic and revenue in 2022.
- Implemented the 'Acceleration Plan' campaign, resulting in a +5% increase in traffic and improved conversion rates.
- Achieved an +18.2% increase in active customers in Q4, alongside notable improvements in campaign effectiveness and social media engagement.
Languages
Spanish
First Language
English
Proficient (C2)
C2
French
Advanced (C1)
C1
German
Intermediate (B1)
B1
Portuguese
Elementary (A2)
A2
Chinese (Mandarin)
Beginner
A1
Timeline
Master of Science - Artificial Intelligence
The Power MBA
05.2024 - Current
Marketing Manager
Groupon
05.2020 - 12.2023
Course in Leadership -
FS90
01.2019 - 05.2019
Team development -
Torreconecta
08.2017 - 12.2017
Head of Revenue Management
Groupon
06.2012 - 05.2020
Deputy City Manager
Groupon
01.2012 - 06.2012
Lead Generation & Project Manager Salesforce (CRM)
Groupon
02.2011 - 01.2012
Legal department - Labour area
Deloitte
04.2010 - 02.2011
Certificate in Political Studies -
Sciences Po Lille
09.2007 - 07.2008
Bachelor of Science - Political Science And Government
Universidad Autónoma De Madrid
09.2003 - 06.2009
Bachelor of Science - Law (Pre-Law)
Universidad Autónoma De Madrid
09.2003 - 06.2009
Similar Profiles
Jeevan JaganathJeevan Jaganath
Senior Customer Service Representative at GrouponSenior Customer Service Representative at Groupon
Mark JoynerMark Joyner
Senior Divisional Sales Manager at GrouponSenior Divisional Sales Manager at Groupon
James CurrieJames Currie
Global Manager of Multimedia Service & Help Desk at GrouponGlobal Manager of Multimedia Service & Help Desk at Groupon