Carolina De Mares
Madrid
Summary
Marketing expert with 4+ years of experience building a digital-first culture at companies with international vision. Implemented digital marketing strategies to gain traffic and increase sales conversions.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Hubspot Consultant
RW Consulting
Remote Position
09.2023 - Current
- Design and execute advanced marketing automation strategies in HubSpot.
- Integration of HubSpot with digital channels to track digital KPIs.
- Permanent contact with clients for the implementation of E-mail marketing campaigns.
- Strategic audits of HubSpot portals, identifying opportunities for improvement.
- Monitored operations and reviewed records and metrics to understand company performance.
Marketing Manager
ExpoCredit
Remote Position
06.2022 - Current
- Design and lead the digital strategy, achieving a 19.61% increase in the acquisition of inbound leads in 2023
- Plan and implement marketing automation strategies through Salesforce, where it has been possible to reduce lead qualification time by 20%
- Management of paid media campaigns, such as Google Ads and LinkedIn Paid Ads integrated with Salesforce AI tools, increasing the acquisition of qualified leads by 300% during 2023
- Data analysis through tools such as Google Analytics and Google Search Console, to track digital KPIs
- Collaborate on all CRM processes, currently migrated from Salesforce to Hubspot
- Design and execute advanced marketing automation strategies in HubSpot
- Integration of HubSpot with digital channels to track digital KPIs
- Permanent contact with clients for the implementation of E-mail marketing campaigns
- Strategic audits of HubSpot portals, identifying opportunities for improvement.
Digital Marketing Specialist
Edunext
Colombia
04.2021 - 06.2022
- Directed branding, sales enablement and PR strategies to support implementation of comprehensive marketing strategies.
- Effective integration of marketing tools on the website through WordPress and HubSpot,improving lead quality by 20%.
- SEO strategy implemented for the creation of content on the website and social networks such as LinkedIn and YouTube, generating a 50% increase in followers and web traffic.
- Presentation of products and constant communication with clients through E-mail Marketing on Industry updates and news.
- Participation in industry marketing groups, to devise and execute product promotion
strategies.
Head of Sales & Marketing
Pluriza
Colombia
08.2020 - 04.2021
- Design of content strategy on social networks, increasing followers by 40% in 4 months
- Constant monitoring of trends and benchmarking analysis to identify market opportunities
- Planning and execution of Inbound content, generating a 15% increase in lead generation
- Participation in sales meetings and industry events to promote products and services.
Business Development Specialist
Supply Chain Solutions Inc
Colombia
02.2020 - 08.2020
- Periodic industry analysis to identify market trends and contribute to marketing strategies that seek to increase sales opportunities
- Creating and editing creative sales scripts to increase sales opportunities from leads obtained in marketing campaigns
- Proposal and design of ideas for email campaigns as an alternative to offering incentives to leads
- Salesforce and HubSpot as Marketing and Sales tools for follow-up, and campaign execution.
Education
Bachelor of Arts - International Business
Universidad Del Norte
Barranquilla, Colombia09-2019
Associate of Science - Marketing
Hochschule Osnabrück
Osnabrück, Germany02-2019
Master of Arts - International Marketing
UNIE Universidad
Madrid, SpainSkills
- Web design and SEO content strategy
- Email Marketing
- CRM
- Ad Planning and Execution
- LinkedIn Ads
- WordPress
- Planning and execution of Google Ads
- Google Analytics for website performance analysis
- Google Search Console and keyword planner for content strategy
- SalesForce Marketing Cloud
- HubSpot Marketing and Sales Software
Certification
- TOEFL iBT
- HubSpot Marketing Software
- Google Ads
Languages
Spanish
First Language
English
Advanced (C1)
C1
German
Intermediate (B1)
B1
Timeline
Hubspot Consultant
RW Consulting
09.2023 - Current
Marketing Manager
ExpoCredit
06.2022 - Current
Digital Marketing Specialist
Edunext
04.2021 - 06.2022
Head of Sales & Marketing
Pluriza
08.2020 - 04.2021
Business Development Specialist
Supply Chain Solutions Inc
02.2020 - 08.2020
Bachelor of Arts - International Business
Universidad Del Norte
Associate of Science - Marketing
Hochschule Osnabrück
Master of Arts - International Marketing
UNIE Universidad
- TOEFL iBT
- HubSpot Marketing Software
- Google Ads
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