Carmen San Emeterio
Resumen profesional
Commercial strategist and board advisor with over 20 years of experience driving revenue growth and business transformations in high-velocity tech companies. Expert in scaling teams, leading international expansions, and adopting artificial intelligence to optimize sales and marketing. Proven track record of delivering sustainable results, high-level negotiations, and designing go-to-market strategies.
Datos destacados
31
31
years of professional experience
Experiencia
Chief Commercial Officer (Executive Committee Member)
BeeDIGITAL AI
02.2022 - 01.2025
- Leader of sales and marketing (+200 people) in a private equity-backed company specializing in digital solutions for SMEs
- Responsible for an annual revenue goal of +€60M, with operational oversight across Europe and Latin America
- Drove business transformation with a 30% ARR growth and a 56% EBITDA increase in 2023
- Launched international expansion through alliances, securing the first contract with Telefónica Latam (8 countries)
- Built a profitable external remote sales channel (+100 FTEs), generating 60% of new revenue with a 35% gross margin
- Led sales and marketing transformation through artificial intelligence (BeeDRIVE)
Director Southern Europe (Spain, Portugal, and Italy)
TEALIUM
07.2019 - 01.2022
- Leader in the Customer Data Platform (CDP) market for enterprises, responsible for operations and strategy in Southern Europe
- Built a team of +30 professionals and accelerated sales in the region
- Achieved 250% growth in qualified pipeline and a 40% increase in ACV (2020-2021)
- Established Tealium’s market leadership in Southern Europe, fostering cross-regional collaborations
Sales Director Southern Europe
ADOBE SYSTEMS
01.2011 - 12.2019
- Led the launch of Adobe Digital Marketing across Iberia, achieving x6.5 ARR growth between 2011 and 2015
- Developed strategic relationships with C-level executives in top enterprises across the region
Channel Sales Director Iberia
ADOBE SYSTEMS
01.2005 - 12.2011
- Developed the enterprise business and grew perpetual license revenue x8, establishing a robust channel network
Channel Sales Director
PEOPLESOFT IBÉRICA
01.2003 - 12.2005
- Established the sales channel in Spain from scratch, closing the first +$1M deal
Presales Director
J.D. EDWARDS IBERIA
01.1998 - 12.2003
- Second employee in Iberia, responsible for office setup and achieving double-digit annual growth
Senior Consultant
ACCENTURE
01.1994 - 12.1998
Formación
Chief Revenue Officer Program -
University of Chicago
01.2023 - actualidad
From Executive Director to Boards - undefined
IESE/KPMG/AED
Women’s Leadership Program - undefined
Harvard Business School
Digital Marketing Program - undefined
University of Columbia
MBA - undefined
IESE Business School
Degree in Physical Sciences - undefined
University of Zaragoza
Enfatiza tus habilidades clave
- Go-To-Market Strategy
- Sales Team Scaling
- Digital Transformation
- EBITDA Management
- International Expansion
- SaaS and Subscription Models
- Strategic Negotiations
- Leadership in Multicultural Environments
Idiomas
Spanish
English
Personalizado
Advising AI startups on developing commercial strategies and scaling operations.
Cronología
Chief Revenue Officer Program -
University of Chicago
01.2023 - actualidad
Chief Commercial Officer (Executive Committee Member)
BeeDIGITAL AI
02.2022 - 01.2025
Director Southern Europe (Spain, Portugal, and Italy)
TEALIUM
07.2019 - 01.2022
Sales Director Southern Europe
ADOBE SYSTEMS
01.2011 - 12.2019
Channel Sales Director Iberia
ADOBE SYSTEMS
01.2005 - 12.2011
Channel Sales Director
PEOPLESOFT IBÉRICA
01.2003 - 12.2005
Presales Director
J.D. EDWARDS IBERIA
01.1998 - 12.2003
Senior Consultant
ACCENTURE
01.1994 - 12.1998
From Executive Director to Boards - undefined
IESE/KPMG/AED
Women’s Leadership Program - undefined
Harvard Business School
Digital Marketing Program - undefined
University of Columbia
MBA - undefined
IESE Business School
Degree in Physical Sciences - undefined
University of Zaragoza
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