Carmen Garay Carranza
Summary
With over 10 years of experience in marketing, branding, and communications, I bring a unique blend of bilingual work capabilities in both Spanish and English. Throughout my career, I have worked in multinational companies and startup environments. My analytical and results-oriented approach, combined with strong communication and negotiation skills, consistently leads to successful outcomes. I have a proven track record of effectively managing teams and stakeholders with a people-oriented and inclusive leadership style. I excel in high-pressure situations and am comfortable working with tight deadlines and budgets.
Overview
13
13
years of professional experience
2
2
Languages
Work History
Communications Advisor
bp
08.2023 - Current
- Development and coordination of brand campaigns
- Creation of a social media channel by updating the tone of voice and establishing a new communication strategy
- Coordination between teams for the correct implementation of campaigns
- Management of the entire digital environment of the brand
CMO and VP sales
AddTimme
03.2022 - 07.2023
- Company Overview: Startup - coaching marketplace
- Development of branding strategy
- Establishment of digital marketing, PR, communications and pricing, selling strategy
Marketing Manager
Sony Pictures
07.2018 - 03.2021
- Management of corporate brand: corporate events planning, media profiles, partnerships negotiations
- Product development: Final decision on each sku, owning the P&L, coordination with key local and international stakeholders
- Responsible for the marketing strategy on a digital environment as well as in the PR area
- Budget planning
- Coach and manage a 2-3 people team
- Development of internal procedures for a smooth workflow
- Rigorous budget control with minimum deviations
- Winning 7 prizes in several advertisement awards
Brand Manager
Sony Pictures
03.2016 - 06.2018
- Product launch management
- Collaboration with International operations team and national sales team for proper plan implementation
- Market analysis and licensee management
- Fast learning on new procedures, becoming super user
Trade Marketing Executive
El Corte Inglés
05.2014 - 03.2016
- Activation and coordination of all on trade brands plans on 94 stores around Spain as well as in the website
- Identified and developed necessary Point of Sales tools to increase brand presence improving customer satisfaction
Assistant and Brand Manager
Paramount Pictures
01.2012 - 05.2014
Education
Luxury business Management -
IE Business School
Madrid 02.2021 - 2021.07
Bachelor´s degree - Marketing and Research Techniques
Universidad Pontificia De Comillas
Madrid 01.2009 - 2012.01
Bachelor´s degree - Business Administration
Universidad Pontificial De Comillas
Madrid 01.2006 - 2011.01
Skills
Digital Marketing Strategy
Brand Strategy Development
Strategic Campaign Development
Data-Driven Decision-Making
Project Coordination
Detail-Oriented Mindset
Campaign Performance Optimization
Event Management
Team Building
Strong Organizational Skills
Initiative-Taking
Enthusiasm Development
Proactive Self-Starter
Adaptability Skills
Reading, traveling and own clothes sewing
I like making my own clothes
Timeline
Communications Advisor
bp
08.2023 - Current
CMO and VP sales
AddTimme
03.2022 - 07.2023
Luxury business Management -
IE Business School
02.2021 - 2021.07
Marketing Manager
Sony Pictures
07.2018 - 03.2021
Brand Manager
Sony Pictures
03.2016 - 06.2018
Trade Marketing Executive
El Corte Inglés
05.2014 - 03.2016
Assistant and Brand Manager
Paramount Pictures
01.2012 - 05.2014
Bachelor´s degree - Marketing and Research Techniques
Universidad Pontificia De Comillas
01.2009 - 2012.01
Bachelor´s degree - Business Administration
Universidad Pontificial De Comillas
01.2006 - 2011.01
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