Carly Appelbaum

• Editorial: script support across 8 short-form episodes for tween-focused, music-based YouTube vlog series.
• Casting: Reviewed and narrowed 90+ first-round auditions of main character; Lila | Shadowed callbacks of top 5 actors | Input on final casting.
• Wardrobe: Created on-trend vision board for Lila’s various looks, based on creator vision.
• Supported shoot production.
• Shot and sourced global teen's B-roll videos for promotional music video content.
• please see link to promo- https://www.youtube.com/watch?v=aqwz_xxB6rM

• Assisted in developing and executing the inaugural Planet Media Pitch Fest, a project designed to support kids and families in building scientifically grounded, de-politicized climate understanding through diverse media projects
• Reviewed 250+ pitches. Narrowed selections to 15 finalists. Presented to Planet Media Advisory Board, serving as youth advisor. Helped team narrow to 7 finalists across diverse genres including anime and animation, podcasts, games, geocaching, and YouTube musical vlog series.
• Provided administrative support for pitch development of 7 finalists, including presentation and video assets.
• As on-site Production assistant Coordinated logistics and provided on-site support for Planet Media’s live pitch event at Aspen Ideas: Climate. Assisting pitchers, MC, and 4-person celebrity judging panel including Bill Nye The Science Guy and Nile Rogers.

• Provided editorial, graphic, and administrative support for the launch of The Aspen Institute’s Planet Media climate toolkit, a comprehensive curriculum guide for creators and producers producing climate content for kids, teens, and families.
• Utilized desk and AI-assisted research to survey and select entertaining and effective video examples for toolkit.
• Please see Toolkit here - https://www.thisisplaneted.org/img/ContentCreatorsToolkit.pdf

• Co-founded a monthly popup café, blending food, community, and music to create welcoming social hub.
• Culinary: Collaborated with team on menu creation | Served as one of rotating chefs
• Branding: collaborated on logo and tagline development.

-“Bob's Brunch Cafe”: Real food. Strong coffee. Good people.

- Link to logo here:

https://drive.google.com/file/d/1HAOzo7PoDt-TlW85PVfq6V42kRp8UHyA/view?usp=sharing

• Aesthetics: conceptualized and sourced popup/ pop-down decor that balanced cozy, communal atmosphere with logistics of cafe breakdown.
• Teamwork/ leadership: when not managing or chef-ing “all hands on deck” approach: serving, bussing, cleaning and ensuring smooth operations in front and back of cafe, inviting customer experience.

• Assisted with the successful launch of a new juice and acai cafe, engaging customers and promoting launch/brand identity
• Prepared smoothies, juices, and bowls in a high-pressure setting, focusing on maintaining quality and customer experience
• Studied and communicated ingredient's health benefits, ensuring an informative and engaging experience.
• Helped establish operational processes and build customer loyalty as part of the inaugural team.