OLGA LUCIA TRIANA C.

- Led nationwide point-of-sale activation strategy across the modern trade channel in Spain, ensuring consistent execution and brand excellence.

- Executed activation and trade marketing strategies for all brands of the Heineken Group across national and regional supermarket accounts and Cash & Carry.

- Designed, negotiated, and implemented commercial and promotional activation plans at POS, including promotional activities, category planning, innovation launches, and POP development.

- Acted as a strategic partner to KAM, Sales Force, and Trade Marketing teams, providing activation insights and direction to maximize in-store impact and execution quality.

- Defined, monitored, and reported activation KPIs, leveraging Salesforce, Pics of Success, and BI dashboards to assess performance, optimize execution, and drive continuous improvement.

- Analyzed market share, activation effectiveness, and POS performance indicators to support data-driven decision-making and prioritize high-impact initiatives.

- Led, coached, and developed a team of 15 sales representatives across the Spanish territory, ensuring alignment with activation priorities and execution excellence.

- Control and management of projects and campaings end-to-end for diferents food customers like Cocacola and RedBull in all retailers.

- Responsible for managing execution budgets for point-of-sale visibility of leading food brands.

-Ongoing collaboration with visibility agencies for the development of point-of-sale materials.

- Responsible for executing trade marketing agreements and promotional plans at POS, developing brand strategies to drive sell-out, supporting KAM and sales teams with strategic insights, analyzing market and pricing data, coordinating promotional resources, monitoring KPIs and cost efficiency, managing promotional materials, organizing brand events, and maintaining strong relationships with key retail stakeholders.
-Control of the stock of POP and cost optimization for all brands of Mondelez Colombia.

- Territory manager for 25 sales representatives in POS in modern channel.

- Led and coordinated trade marketing and sales execution across multiple FMCG categories, monitored in-store performance and negotiations with modern trade clients, drove omnichannel sales and promotional strategies, managed advertising materials stock, defined retailer-specific promotional policies, and analyzed performance data to identify deviations and implement corrective actions.

- Responsible for managing all brands’ point-of-sale materials, coordinating their distribution to retail locations, and ensuring proper implementation

By Acciones y Servicios company

- Responsible for trade marketing plans in tradicional channels.

-Manager of sales activations trade marketing in the categories of cookies, chocolates, sweets and canned food.

-Management and maintenance of the stock of advertising material of the brands by channels, as well as guaranteeing its proper distribution according to the campaigns of each brand.

-Direct support to the sales team, in the negotiation of trade marketing activities with customers, ensuring their execution and them validating their effectiveness.

-Development of the ALLMED brand, own brand of the Allers Group, from brand design, packaging, online sales strategy, social marketing and BTL and ATL events. -Design CRM campaigns for the online sales channel medishop.com and retail channel Saluti -International cooperation of brands like Baxter, J&J, Pfizer and exclusive brands from Germany, Italy, and the United States.

-Develop commercial proposals for diferents brands invest BTL and ATL activation budget.

-Develop strong marketing campaigns for new markets, focus on trade marketing

-Lead the process of control and reporting of monthly and quarterly budgets. -Assistant to the marketing manager.