Performance-oriented and strategic planning expertise honed in multicultural environments.
Solid human resources and business management expertise.
As an executive president, I successfully implemented Good Governance rules in the company, ESG. I am also excellent at navigating the different situations of a family company.
Long experience in the top-end wine and spirits branch such as launch and management of businesses in foreign countries.
Vinoselección has a 32M Euro turnover. It is the leading company in Spain, specialized in distance selling of premium wines.
My contribution over the years has been a more professionalized company, introducing ESG concepts, and implementing good governance along with external board members.
Relationships with investors to maximize shareholder value.
New market opportunities and potential partnerships.
Business operations through new process development and strategic planning.
Improvement within existing processes or procedures; developed solutions accordingly.
Closing of underperforming businesses.
Developement of marketing campaigns that increased brand awareness among target audiences.
Reviewing of operating results of divisions on regular basis and took corrective action when necessary.
Analysis of financial data to ensure accuracy of budgeting process and forecast potential risks or opportunities for improvement.
Creation of an environment that fostered innovation while maintaining operational excellence within all departments.
INTERNATIONAL GENERAL MANAGER
Vinoselección
05.2018 - 07.2021
Launching and managing of new and old wine clubs abroad.
Coordination and growth of the business outside Spain: United Kingdom, Germany, Holland, France, Peru, and Brazil (Sociedade da Mesa Wine Club)
Implementation of operational improvements, Management Control, Finance, Planning, and Marketing focused on the results.
Better communication between teams located in different countries.
Implementation of policies and procedures related to compliance with local laws in all operating countries.
Bringing the teams together, to foster contacts, experiences, knowledge and accurate understanding of the needs in each market.
Analysis of customer feedback from different regions to identify areas for improvement in products and services offered by the company.
Management of overseas personnel, including recruitment, training, performance reviews, and salary negotiations.
Relationships with foreign partners by regularly exchanging information regarding business activities.
I coordinated between departments to ensure timely completion of international projects.
Partnerships with foreign companies to facilitate global expansion efforts.
Other achievements: Creation, proposal and Implementation of a hard strategic plan, including new openings and closures of non profitable areas.
INTERNATIONAL PROJECTS MANAGER
Vinoselección
01.2008 - 04.2018
Coordination of the growth of the different wine clubs with specific medium and long-term projects, such as information and data sharing, common purchasing policy, cost analysis, common stock operations, image identity, new third-party deals
Work close to our teams in Argentina, Uruguay, Brazil, Canada, Italy
Technical support during rolling out phase of international projects.
Identification of opportunities for process improvement through analysis of project data from various countries.
Monitoring of project performance metrics and reported status updates.
Analyis of customer requirements and developed solutions accordingly.
Alignment of projects with organizational goals and strategic initiatives.
Achievements: Successful projects, involving multiple layers of staff, work culture and difficulty.
General Manager
Cava Privada Wine Club
Uruguay
05.2012 - 12.2016
As head of mission in Uruguay for our local Wine Club, I was in charge of managing the business:
Long and frequent stays in the country.
Focus on crafting the necessary tools to better control the logistics, the online marketing and the general awareness of the club.
Reducing expenditures, resizing of the business and profitability.
Leadership during times of organizational change or crisis situations.
Projects Manager
Vinoselección
01.1997 - 05.2012
As a Projects Manager I had the opportunity to build a solid experience implementing large and small actions and programs in key areas of the company: Logistics: reduction of the lead time and adaptation to the new requirements of the recently launched food offer.
Marketing: launch of new products as well as increasing the sales of existing products.
Coordination of the international teams on specific actions such as: rolling out of the marketing plan, setting the KPI's, common report documents
I also had parallel projects aimed at enhancing the Brand Awareness.
Public Relations: I created and managed a team of up to 5 people over 5 year.s
Wine related activities: launch of disruptive and efficient large-scale marketing actions such as the Día del Vino (we managed to push up to 30.000 people to visit the wineries once a year and for 10 consecutive years).
The Tren del Vino: (Wine Train) an exclusive one-day wine route from the capital in specially assembled old wagons.
This included visits to museum, dinner and shows for over 300 passengers.
The Wine Night: up to 3000 young adults gathered in a very unusual and specially decorated place.
Education
BA, MANAGEMENT CONTROL -
ESCP Business School
Paris, France
01.1995
BA, Psychology -
Université Paris Nanterre
Paris, France
01.1992
Baccalauréat -
Lycée International Saint-Germain En Laye
France
01.1987
Skills
Business Strategy
Business Development
International Wine & Luxury products management
Marketing Strategy
E-commerce
Corporate Governance
Revenue Generation
Certification
IC Certificado IC-A en Buen Gobierno de las Sociedades - Instituto de Consejeros- Administradores, IC-A. 2022
IC Diploma IC-A en Buen Gobierno de las Sociedades - Instituto de Consejeros- Administradores, IC-A. 2023
I.E Business School. ESG Course and Certificate. 2023
Timeline
Executive President
Vinoselección
07.2021 - 04.2024
INTERNATIONAL GENERAL MANAGER
Vinoselección
05.2018 - 07.2021
General Manager
Cava Privada Wine Club
05.2012 - 12.2016
INTERNATIONAL PROJECTS MANAGER
Vinoselección
01.2008 - 04.2018
Projects Manager
Vinoselección
01.1997 - 05.2012
BA, MANAGEMENT CONTROL -
ESCP Business School
BA, Psychology -
Université Paris Nanterre
Baccalauréat -
Lycée International Saint-Germain En Laye
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