CARLA RAVENTÓS SIMIC

• Leading strategic business initiatives by identifying, analyzing, and implementing new business lines, services, and digitalization opportunities, aligning with company goals.
• Collaborating closely with the CEO and top management to prioritize and execute strategic projects, adapting to evolving market conditions.
• Managing cross-functional teams and engaging with senior stakeholders to drive company-wide transformation and operational excellence.
• Overseeing process optimization, ensuring efficient operations, and delivering enhanced customer experiences.
• Implementing innovative solutions, reducing service times, and improving fleet management.
• Measuring results, identifying improvement areas, and driving continuous enhancement of customer experience.

Key projects 2025:

• Monetization of energy savings from the electric fleet (€0.7Mn).
• Implementation of a 100% unattended urban rental product, enabling expansion without CAPEX investment and enhancing the company's digital image.
• Coordination of a B2C vehicle sales project through intermediaries using an agency model to increase remarketing profitability.
• Monetization of vehicle connectivity data and fleet-based advertising.
• Streamlining customer service processes, reducing counter service time by 1.5 minutes per contract (€600,000 annual savings).
• Reducing drop-off times, generating €255,000 annual savings.

• Led strategic initiatives in collaboration with the CEO and executive leadership, focusing on consolidating the core business and driving controlled, profitable growth.
• Launched high-impact projects, including a new high-performance motorcycle rental line and a strategic urban mobility partnership with CUPRA.
• Defined and executed business strategies for market expansion, service diversification, and long-term sustainability.
• Fostered cross-functional collaboration to enhance operational efficiency and profitability.
• Managed key partnerships, optimizing market positioning and delivering value to the organization.
• Reported directly to the CEO, providing strategic insights on market trends, business performance, and growth opportunities.

• Reviewed and redefined business lines for campervans, vans, and motorcycles, maximizing profitability and operational efficiency.
• Launched a keyless rental service for seamless, queue-free vehicle pick-up, enhancing customer experience.
• Spearheaded the identification and execution of new business lines, ensuring alignment with company objectives.
• Developed and implemented strategies for optimizing existing operations, including digitalization efforts.
• Led multidisciplinary teams in project execution, driving long-term scalability and profitability.
• Conducted detailed feasibility analyses, setting clear objectives and aligning projects with corporate strategy.

• Contribute to the definition and development of the company's strategic plan in terms of commercial strategy
• Understanding the challenge the company faces and designing innovative solutions for the business
• Actively monitor portfolio company KPIs and give support in strategy advisory
• Identify and lead new business opportunities to drive growth and profitability

• End-to-end leadership and management of the CUPRA car projects reporting to the board of directors, vice presidents and CEO
• Starting from the product definition until its market introduction and throughout the life cycle to assure the product's success in the market
• Involvement in the strategy, development and implementation of the new CUPRA Brand
• Management and control of the budget of the project (>100 Mn.€)
• Management and coordination of cross-functional teams
• Analysis, evaluation and research of improvements to existing and new products
• Prioritization of product features based on market needs, technical requirements and ROI
• Responsible to define and accomplish project targets; technical, financial performance, investments, production, quality and project timing
• Gather operational information on a weekly basis, analyzing it for insight and compiling it into reports, presented to the Executive Committee

• Leadership and management of the project activities related to the production area from the development phase to the launch of the car ensuring budget, quality and execution time
• Valuation of the necessary resources for the prototypes and pre-serial cars building
• Management of the prototype and pre-series workshops, ensuring the production, processes, deadlines, quality and costs
• Commercial relations between the department and the different internal clients of the company
• Reporting to the board of directors

• Participation in the company's Trainee program for the training of future leaders
• Rotation through different areas of the company over the course of a year (Production, R&D, Finance and Commercial) including a 2-month international stay at AUDI in Ingolstadt (Germany)