Bruna Sanches
Barcelona
Summary
Senior product leader with 8 years of experience in driving digital products across B2B, B2C, and DTC sectors. Expertise in defining product strategy and leading cross-functional teams to deliver customer-centric solutions and modernize data platforms. Proven ability to manage end-to-end product lifecycles, utilizing customer insights and analytics to optimize user experiences and identify growth opportunities. Committed to creating measurable business impact through innovation, data-driven decision-making, and operational excellence, with a focus on leveraging AI for enhanced product discovery and delivery.
Overview
3
3
Languages
1
1
Certification
15
15
years of professional experience
Work History
Product Owner - ATS & Data Insights Platforms
Verifile Limited
Bedford, United Kingdom
03.2025 - Current
- Leading the strategic evolution of the ATS integrations portfolio by assessing existing integrations, identifying opportunities for upsell and new revenue, and introducing the first analytics framework to measure integration adoption, performance, and commercial impact.
- Defining and executing the product strategy for the company's data platform, leading its evolution from a centralised batch reporting platform to a trusted data platform through improvements in data quality, observability, semantic modelling, and governance, ultimately enabling actionable customer insights.
- Driving the modernisation of the data platform through the migration from Zoho Analytics to Power BI, establishing a scalable analytics platform with enhanced reporting capabilities, improved performance, and self-service business intelligence
Product Owner - Assembly Process
Devoteam
Porto, Portugal
08.2024 - 02.2025
- Managed backlog and delivery through Jira, aligning product strategy with operational goals to meet project timelines.
- Facilitated sprint planning, reviews, and retrospectives, improving agile process effectiveness.
- Translated user stories into technical requirements and viable product features.
- Optimised strategic initiatives, enhancing BMW production efficiency.
Senior Product Manager - Consumer Experience & Loyalty
AB InBev
São Paulo , Brazil
08.2021 - 07.2024
- Owned the end-to-end product strategy for TaDa, leading initiatives across the entire customer journey—from acquisition and shopping experience to checkout, payments, order management, delivery, customer support, retention, and customer engagement.
- Led payment optimisation and loyalty programme transformation across 17+ markets, driving customer engagement and business growth.
- Redesigned the user engagement experience across 12 countries, improving customer satisfaction and strengthening retention.
- Leveraged product analytics, experimentation, sales data, and customer insights to identify product opportunities, prioritise roadmap initiatives, and deliver data-driven enhancements that improved user engagement and conversion.
- Partnered with engineering, design, operations, marketing, commercial, logistics, and data teams to deliver scalable product solutions, while mentoring junior Product Managers and fostering cross-functional collaboration.
Product Specialist - Fintech
Total Energies
São Paulo, Brazil
03.2021 - 08.2021
- Defined financial services roadmap and launched MVP payment solution, enhancing customer experience.
- Conducted product demonstrations, highlighting features and benefits to drive sales.
- Identified customer needs through consultation, recommending appropriate products to enhance satisfaction.
- Established business partnerships, driving customer acquisition and contributing to revenue growth.
- Established and maintained positive relationships with industry professionals, enhancing brand reputation.
Product Owner - Fintech
Ipiranga
São Paulo, Brazil
08.2019 - 02.2021
- Scaled digital wallet to 4M users and led loyalty program with 33M users.
- Developed detailed user stories and acceptance criteria to guide development efforts.
- Facilitated sprint planning, review, and retrospective meetings to optimise agile processes.
Product Coordinator - Consumer Experience
Despegar.com
São Paulo, Brazil
05.2011 - 07.2019
- Managed regional product across LATAM, enhancing online sales and strengthening partnerships through targeted initiatives.
- Analysed performance data, producing detailed reports that guided management decisions and fostered continuous improvement efforts.
Education
Executive MBA - Business
EADA Business School
Barcelona01-2026
Postgraduate Degree - Business
Porto Business School
Porto, Portugal01-2025
Technology Degree - Tourism Management
IFSP
São Paulo, Brazil01-2013
Skills
- Data analytics framework
- Product development
- Strategic planning
- Process improvement
- Customer engagement
- Problem solving and adaptability
- Leadership and teamwork
Languages
Portuguese
First Language
English
Advanced
C1
Spanish
Advanced
C1
Certification
- Spanish C1 DELE, Instituto Cervantes
- Product Management: Transforming Opportunities into Great Products, Stanford Online
- English Course, Greenwich College Australia
Timeline
Product Owner - ATS & Data Insights Platforms
Verifile Limited
03.2025 - Current
Product Owner - Assembly Process
Devoteam
08.2024 - 02.2025
Senior Product Manager - Consumer Experience & Loyalty
AB InBev
08.2021 - 07.2024
Product Specialist - Fintech
Total Energies
03.2021 - 08.2021
Product Owner - Fintech
Ipiranga
08.2019 - 02.2021
Product Coordinator - Consumer Experience
Despegar.com
05.2011 - 07.2019
Executive MBA - Business
EADA Business School
Postgraduate Degree - Business
Porto Business School
Technology Degree - Tourism Management
IFSP