BORJA SAINZ PELEGRÍ
Barcelona
Summary
As a seasoned marketing executive with two decades of expertise, I excel in forging impactful connections between brands and their audiences. My background spans across Brand, Sports Marketing, Retail, and Digital Marketing, where I have a proven track record of orchestrating successful omnichannel customer experiences within the sporting goods sector. My approach is characterized by a positive attitude, goal-focused drive, and a creative spirit that thrives in collaborative environments. I am eager to advance my career with purpose-driven organizations that are committed to making a positive difference in the world. My passion lies with brands that are dedicated to enhancing our everyday lives, and I am enthusiastic about contributing to such transformative missions.
Overview
23
23
years of professional experience
Work History
Marketing & Retail Director
BASE DETALL SPORT
Barcelona
06.2021 - 03.2024
- A completar
- Created and managed budgets, monitored expenses, and identified cost-saving opportunities.
- Developed and implemented retail strategies to ensure profitable operations.
- Conducted daily store visits to monitor product presentation, customer service standards, and compliance with company policies.
- Coordinated visual merchandising efforts across multiple stores and locations.
- Analyzed competitor activities in order to stay ahead of the competition.
- Planned special events such as grand openings or seasonal promotions.
- Delegated work to staff, setting priorities and goals.
- Implemented campaigns and promotions to help with developing goods and services.
Omnichannel Brand Manager
NIKE
Barcelona
08.2018 - 04.2021
- Accelerate the alignment between brand & business, helping to build the partners trade terms and contributing to have the right product on time to serve consumers
- Lead the Football category for Integrated Retail Marketing Iberia focusing on BCN & Madrid
- Drive One Direct Strategic Approach with clear channel and concept roles creating an Omnichannel offense for the consumer
- Integrate O2O plans to create one strategic framework
- Develop co-creation model with wholesale partners to authenticate and amplify our brand voice
- Obsess the consumer journey to elevate distinction in the store experience
- Unleash the Football Women’s Offense
- Ensure that we are using the right channel and tone of voice to create a deeper Brand Connection
- Bring Editorial Offense to Football Category Specialty in Iberia, adding local filter to ensure that we deliver authentic, credible stories, storytellers, styles and looks
- Lead the marketplace with benchmark of retail brand journey: push creativity, details of execution, digitalization, and explore new way of connecting with consumers at retail
- Position Nike in the consumer’s palm and their path through engaging Mobile experiences
- Measure effectiveness of marketing activity leveraging KPI’s around engagement.
FC Barcelona Brand Manager
NIKE
Barcelona
09.2012 - 08.2018
- Define a clear FCB Nike Strategy & Vision and lead, inspire and empower Brand/Category teams to drive strategy collectively
- Develop & Execute & Evaluate seasonal & long term FCB Nike Brand Plan
- Support and oversee functional & category integration to ensure premium FCB executions of key seasonal initiatives and deliver outstanding results
- Drive planning and execution around FCB sport and commercial moments to enhance the brand and create new product opportunities
- Work closely with Digital Brand & Retail teams to further accelerate nike.com and redefine the culture of launches
- Integrate Performance Marketing seamlessly into our consumer journeys
- Contribute on Football Brand integration with Iberia & Global & EMEA, Sales & Brand
- Own & coordinate communication with Nike & Club stakeholders maximizing the Partnership
- Partner with the Club to ensure all the Sponsorship rights and agreements are fully implemented
- Set-up & maintain processes to fully maximize FCB Club Partnership: Athlete Requests & Facilities Access & Asset Creation & Brand Events & Photo Shoots, etc
- Manage and meet DC Budget effectively
- Optimize the mix according to Strategic Priorities.
Retail Brand Manager
NIKE
Barcelona
10.2006 - 09.2012
- Strategic Planning & Execution & Evaluating
- Manage and control these phases to ensure the success of Initiatives Launches
- Ensure alignment with Sales and Brand
- Lead the Retail Brand strategy to ensure premium and differentiated executions at all channels and levels
- Segment the marketplace
- Build Menu of services focused on creating high impact
- Drive implementation of Action Plans for different Categories in Iberia market to support sell out and achieve sell in targets
- Win in key Cities and key Partners
- Create Brand heat actions in selected City areas to connect closely with consumers
- Elevate Brand presence in key Stores
- Drive pinnacle & impacting executions to increase conversion & improve shopping experience
- Track efficiency of key initiatives, obtain key learnings and share best practices
- Manage Retail Brand Budgets.
Clubs & National Teams Business Executive
NIKE
Barcelona
05.2005 - 10.2006
- Optimization and control of the Clubs & NT Business P&L Statement
- Planning & Execution support on the Clubs & NT Victory Plans processes
- Support on the Friendly Games Planning & Execution
- Support on the new Clubs & NT kits launch
- Constant contact with Club Stores to achieve business improvement.
Events Executive
NIKE
Barcelona
09.2003 - 05.2005
- Planning & Development & Execution & Evaluation of different Brand Events
- Create integrated Sports Marketing Plans for every event, including brand & business goals, strategies, action plans and evaluation
- Ensure alignment with Marketing Strategic Priorities
- Optimization and reorganization of some already existing events
- Retro-timings, Checklists and Budgets creation as monitor and follow up tools
- Analyze Events efficiency and impact in the Brand and the Business.
Tennis & Golf Brand Manager Assistant
WILSON (AMER GROUP)
Barcelona
09.2001 - 09.2003
- Support to execute Tennis & Golf Marketing Plans, including: Market analysis, Product presentations and tests, Events preparation and execution, Print campaigns in vertical media, Point of Sale campaigns, PR and contact with customers, coaches and players.
Education
Bachelor’s in Economics And MBA -
ESADE Business School
Barcelona, Spain06-2003
Skills
- Deliver Results
- Attention to Detail
- Brand Passion
- Customer Experience
- Interpersonal Skills
- Teamwork and Collaboration
- Employee Development
Passport
46359900-L
Personal Information
- Date of Birth: 01/02/79
- Nationality: Spanish
Languages
Native, Native, High, Beginner
Languages
Spanish
First Language
Catalan
Proficient (C2)
C2
English
Advanced (C1)
C1
French
Elementary (A2)
A2
Timeline
Marketing & Retail Director
BASE DETALL SPORT
06.2021 - 03.2024
Omnichannel Brand Manager
NIKE
08.2018 - 04.2021
FC Barcelona Brand Manager
NIKE
09.2012 - 08.2018
Retail Brand Manager
NIKE
10.2006 - 09.2012
Clubs & National Teams Business Executive
NIKE
05.2005 - 10.2006
Events Executive
NIKE
09.2003 - 05.2005
Tennis & Golf Brand Manager Assistant
WILSON (AMER GROUP)
09.2001 - 09.2003
Bachelor’s in Economics And MBA -
ESADE Business School
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