Boris Pozdnyakov

• Led corporate marketing strategy and company transformation from a start-up to a national market leader (2016-2022)
• Developed and implemented operational workflows to enhance project execution efficiency.
• Developed standard operating procedures (SOPs) and structured project documentation
• Designed training materials and onboarding programs to enhance team efficiency.
• Founded performance- and merit-based evaluation system to assess staff performance.

Introduced comprehensive training program for staff, boosting skill levels and fostering knowledgeable and efficient workforce.

• Led strategic vision, business planning, and execution of marketing initiatives
• Developed and presented marketing plans and reports to CEO and shareholders.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Managed multi-functional teams and streamlined internal processes for improved efficiency
• Developed standard operating procedures (SOPs) and structured project documentation

• Led agency start-up in Russia & Ukraine, managing marketing, operations, finance, and HR
• Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
• Oversaw process automation and implementation, reducing operational inefficiencies
• Built and executed efficient project management frameworks for major clients
• Formulated policies and procedures to streamline operations.

• Led trade marketing strategies across Russia & CIS, ensuring top-tier execution.
• Created, developed and provided mentoring, coaching and training for the team of trade marketing professionals for maximizing efficiency.
• Created and managed projects timelines, working closely with clients, internal teams, and partners to ensure on-time delivery.
• Developed guidelines, standard operating procedures (SOPs) and manuals for both internal teams and external partners.

• Managed marketing implementation across 18 regions, ensuring smooth execution and standardization
• Developed internal training frameworks to improve execution consistency across projects

• Implemented sales strategies and managed key accounts