Blanca Ballesta

• Leads operational excellence across multiple transversal areas in Technology organization, including finance controlling and risk management.
• Orchestrates technology investment portfolio, coordinating large-scale initiatives like Core Banking transformation.
• Oversees financial governance and budget control, ensuring fiscal responsibility in the technology organization.
• Drives governance processes to align business priorities with delivery capacity and regulatory requirements.
• Serves as primary interface among technology leadership, business stakeholders, and corporate functions.
• Member of Tech Management Team and ING Spain Management Council, directly reporting to the CIO

• Led a global, cross-country tribe responsible for Investment Advice capabilities.
• Accountable for strategic direction, delivery and people leadership.
• Drove alignment between product, technology and business stakeholders across markets.

• Drove strategy and direction for Global Investment Advice service, ensuring global consistency and scalability.
• Defined project planning and customer user experience to enhance service delivery.
• Developed and led business and tech teams in the Global Investment Advice Tribe.
• Established effective ways of working, capability development, and performance management practices.

• Coordinated delivery across countries and corporate stakeholders.
• Aligned global propositions and product strategy for the Affluent customer segment.
• Defined value propositions, customer journeys and product roadmaps.
• Strong focus on customer experience, business performance and scalable solutions.

First as a Customer Journey Expert: worked on optimising the end-to-end customer experience across touchpoints with investment products.

Then as a Product Owner: defined the strategy of the product line, coordinating cross-functional teams (engineering, user design, marketing) to solve our customers' needs and problems, and achieve our business goals.

• Young Talent programme in Finance.