Berta Beran
Summary
Dynamic, energetic and self motivated worker with proven experience developing plans and strategies based on analytical decision making with timely execution and goal oriented results.
Open minded with a global perspective having lived and worked for a multinational company in Middle East, Uk, France and Spain.
As a sport passionate having compete at national and international level in field hockey, team player can be considered as one of the most remarkable skills.
Overview
16
16
years of professional experience
Work History
Spain Country Manager
Rapha
01.2023 - Current
- Make sure all the commercial actions are align to the brand purpose: ¨Live live by bike¨.
- Build, implement an monitor a business strategy to position the brand in Spain.
- Plan a yearly calendar of events and brand activations through out the country.
- Increased market share by developing and implementing effective sales strategies and elevate brand awareness.
- Established strong relationships with key industry players for business growth and expansion.
- Managed wholesaler accounts to retain existing relationships and grow share of business.
- Managed cross-functional teams to ensure seamless operations and drive business objectives.
- Led the successful launch of new products in Spain, driving revenue growth and brand recognition.
- Built relationships with customers and community to establish long-term business growth.
- Analyzed market trends and competitor activities to inform strategic decision making.
- Coached and mentored team members, fostering a culture of continuous learning and development.
- Delivered exceptional customer service by addressing client concerns promptly and effectively.
Clubhouse General Manager
Rapha
04.2018 - 12.2022
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share and brand awareness.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Interacted well with customers to build connections and nurture relationships.
- Drove the successful execution of numerous customer events as well as organized brand activation activities.
Director of Marketing
Starwood Hotels & Resorts
09.2011 - 03.2018
- Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Organized and executed robust, creative experiential marketing events.
Digital Marketing Manager
Starwood Hotels & Resorts
06.2009 - 08.2011
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
- Boosted brand awareness through the creation of engaging social media content & campaigns.
- Coordinated with design and media teams to develop high-quality creative assets.
Sales Manager
W Hotels
06.2008 - 06.2009
Education
Diplomatura De Turismo - Tourism Management
Escuela De Turismo
Asturias 06.2002
Skills
- Operational & Strategical Planning
- Brand Management
- Team Leadership
- Multi tasking
Languages
English
Advanced (C1)
French
Elementary (A2)
Timeline
Spain Country Manager
Rapha
01.2023 - Current
Clubhouse General Manager
Rapha
04.2018 - 12.2022
Director of Marketing
Starwood Hotels & Resorts
09.2011 - 03.2018
Digital Marketing Manager
Starwood Hotels & Resorts
06.2009 - 08.2011
Sales Manager
W Hotels
06.2008 - 06.2009
Diplomatura De Turismo - Tourism Management
Escuela De Turismo
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