Belén H. Sánchez

Established and led a Hong Kong strategic consultancy practice with a global footprint, delivering tailored strategic planning, brand development, and market entry solutions

Successfully navigated a diverse client portfolio, including UHNWIs, multinational corporations, small businesses, non-profit and startups, through complex branding and strategic challenges

Post-COVID-19, transitioned to serving national and international clients from Spain as an independent consultant, continuing to prioritise brand excellence and strategic growth.

Key Clients & Projects:

Non-Profit Sector (Asociación Española Contra el Cáncer): For the last three years, I led the nationwide rebranding of the organization across its network of over 400 branches. This key project boosted brand recognition by 30% YOY, significantly improved marketing efficiency, and led to enhanced financial contributions.

FinTech & Startup Ecosystem (Soldo, Adresles & Philip Nacson Sustainable Design): Developed and implemented comprehensive market entry and brand positioning strategies, facilitating rapid market adaptation and customer base expansion.

Corporate Engagements (Value Retail China & Yanlord Land Group): Spearheaded strategic branding initiatives, significantly improving market penetration and customer engagement across continents.

High-Profile UHNWI Advisory: Customized expansion strategies for elite clients, enhancing their European market presence through insightful investment and branding strategies.

Launched and directed a digital native social enterprise aimed at creating sustainable business opportunities for talented immigrants and refugees in Europe

This venture combined social impact with a profitable business model, targeting global activist millennial consumers.

• ·Business Strategy and Execution: Developed and implemented a business strategy that resulted in the successful launch of the first immigrant-led venture within a year, demonstrating viability and social impact.
• Leadership and Partnership Development: Assembled a board of directors and established multidisciplinary partnerships including LVMH, ensuring robust operational support and strategic guidance.
• Sustainability and Growth: Established operational frameworks and led the team training, securing the resources necessary for scaling and optimizing the growth potential of new ventures under the brand.

Elevated SARMENT from a startup to a market leader in Asia's luxury lifestyle services sector, with annual revenues exceeding $20 million

Managed expansive growth through strategic planning, business development, and innovative market strategies across diverse regions including China, Hong Kong, Macau, Singapore, Japan, and France.

• Strategic Expansion: Developed and executed a comprehensive business plan that facilitated regional expansion to six locations in Asia and a successful IPO on the TSX Canada Index in 2018.
• Team Leadership and Network Cultivation: Built and led a multinational team of over 100 employees and fostered a global network of investors, luxury brands, and exclusive clientele, enhancing the brand's market presence and operational excellence.

Led the integration of VIELIFE into CIGNA Healthcare, significantly expanding the product portfolio and enhancing market share

Spearheaded the development and commercialization of Plusvita, a groundbreaking business unit, achieving notable success in brand equity and receiving the Best Social Marketing Initiative award.

• Directed the development of health promotion programs impacting over 100K individuals, enhancing public health outcomes and securing the Best Health Community Project award
• Played a pivotal role in the company’s acquisition by CIGNA Healthcare, demonstrating expertise in product development and strategic partnerships.

• Managed significant European projects, securing over 6m EUR in funding and leading initiatives that spanned 15 countries, demonstrating exceptional skill in international project management and budget control and project reporting.

• Founded a gender consultancy that helped organizations integrate gender perspectives to secure EU project funding
• Developed an early web portal advocating for gender equality and women’s empowerment
• Managed the firm’s strategic direction and its successful exit strategy.