Beatriz Herrera
Madrid
Summary
Experienced marketing professional with a strong focus on digital media platforms and a proven track record of achieving campaign objectives. Skilled in creating and managing digital marketing strategies, optimizing SEO and SEM, analyzing campaign metrics, and implementing social media tactics. Recently expanded expertise to offer consulting services to small businesses, specializing in comprehensive digital marketing management and social media.
Overview
11
11
years of professional experience
Work History
FREELANCE COMMUNITY MANAGER & DIGITAL MARKETER
Fausta Studio, Forever2, … and another small businesses
Madrid
09.2023 - Current
- Creation and management of social media content, marketing strategies, consultancy in digital advertising campaigns, and market analysis for optimization and growth.
ACCOUNT STRATEGIST (BEAUTY & HEALTH BRANDS) - SALES & PRESALES DEPARTMET
Condé Nast Group - Vogue, Glamour, GQ, AD Vanity Fair, Traveler
Madrid
01.2020 - 08.2023
- Led strategic planning and oversaw multichannel campaigns for beauty clients on digital and social platforms. Oversaw campaign optimization, results analysis, and client-agency communication.
DIGITAL REVENUE & YIELD - SALES & PRESALES DEPARTMENT
Condé Nast Group - Vogue, Glamour, GQ, AD Vanity Fair, Traveler
Madrid
09.2017 - 12.2019
- Managed and analyzed CRM campaigns on various platforms (Google Ad Manager, Amazon, Facebook, etc.) to identify trends and enhance optimization strategies. Member of the CRM migration team.
ASSISTANT KEY ACCOUNT MANAGER - KEY ACCOUNTS DEPARTMENT
Shiseido Group - NARS, SHISEIDO, BPI PARFUMS
Madrid
03.2015 - 08.2017
- Developed and executed strategic account plans to address customer requirements and enhance company profitability, including sample distribution and support in merchandising and design of planning guidelines.
INTERNSHIP MARKETING - MARKETING DEPARTMENT
L'Oréal - LA ROCHE POSAY
Madrid
04.2013 - 04.2014
- Coordinated with suppliers and agencies to execute campaigns. Managed sample distribution, assisted in planning and executing marketing strategies, and analyzed sales data.
Education
Bachelor's Degree in Business Administration -
Universidad Complutense de Madrid
Madrid, Madrid, Spain12.2015
Advanced University Study 'Marketing & Communication in Fashion and Luxury (180 H)' -
Universidad Complutense de Madrid & ELLE Magazine
Madrid, Madrid, Spain12.2011
Skills
- Microsoft Office Proficiency
- CRM (SAP, IMS, Nielsen, Salesforce, Qlik Sense, GWI, TGI)
- ERP (Navision)
- SSP (GAM, Facebook Ads Manager, Tik Tok Ads Manager)
- Quick Learner
- Effective Communication
- Efficiently Organized
- Collaborative Team Member
- Reliable and responsible
- Effective Under Pressure
- Digital Marketing Strategies
- Account Management
- Client Relationship Management
- Campaign Strategy Development
- Market Analysis
Hobbies and Interests
- Yoga
- Dance
- Ballet
- Art lover
- Storytelling
- Photography
- Wanderlust
Languages
Spanish
First Language
English
Advanced (C1)
C1
French
Upper Intermediate (B2)
B2
Timeline
FREELANCE COMMUNITY MANAGER & DIGITAL MARKETER
Fausta Studio, Forever2, … and another small businesses
09.2023 - Current
ACCOUNT STRATEGIST (BEAUTY & HEALTH BRANDS) - SALES & PRESALES DEPARTMET
Condé Nast Group - Vogue, Glamour, GQ, AD Vanity Fair, Traveler
01.2020 - 08.2023
DIGITAL REVENUE & YIELD - SALES & PRESALES DEPARTMENT
Condé Nast Group - Vogue, Glamour, GQ, AD Vanity Fair, Traveler
09.2017 - 12.2019
ASSISTANT KEY ACCOUNT MANAGER - KEY ACCOUNTS DEPARTMENT
Shiseido Group - NARS, SHISEIDO, BPI PARFUMS
03.2015 - 08.2017
INTERNSHIP MARKETING - MARKETING DEPARTMENT
L'Oréal - LA ROCHE POSAY
04.2013 - 04.2014
Bachelor's Degree in Business Administration -
Universidad Complutense de Madrid
Advanced University Study 'Marketing & Communication in Fashion and Luxury (180 H)' -
Universidad Complutense de Madrid & ELLE Magazine
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