Beatriz Brandariz Luchsinger
Resumen profesional
Strategy professional with 10+ years of experience shaping growth, pricing, and brand strategies for global consumer goods, retail, and hospitality clients. Known for driving profitability through data-driven decisions, leading high-performing international teams, and advising senior executives on commercial and growth strategy
Datos destacados
11
11
years of professional experience
5
5
years of post-secondary education
Experiencia
Senior Manager – Strategy & Growth
Simon-Kucher
Madrid
11.2023 - 10.2025
- Lead global strategic projects focused on driving business growth, profitability, and competitive differentiation
- Develop and implement pricing and promotion strategies, brand positioning, and growth roadmaps aligned with client objectives
- Partner with firm leadership to drive commercial development and expand the practice’s footprint across Retail, FMCG, and Hospitality
- Lead cross-functional international teams of up to 10 professionals, fostering collaboration and high performance
- Responsible for 'Next Consumer Pulse', a proprietary study forecasting consumer behavior trends, featured in national media such as A3 Noticias
- Serve as a strategic advisor to C-level clients, providing insight-based recommendations that accelerate growth
- Retail, FMCG & Hospitality Division
Strategy Manager – Consumer Goods
Accenture
Madrid
06.2021 - 11.2023
- Led and managed end-to-end strategy and consumer projects, acting as the main point of contact for C-level stakeholders
- Designed commercial plans and growth strategies across the Consumer Goods industry
- Coordinated multi-market projects and supported the development of customer and consumer experience capabilities
- Managed a transversal team of consultants and analysts to ensure project excellence and on time delivery
Insight & Planning Senior Manager
Smartbox
Dublin
05.2020 - 06.2021
- Led the analytical agenda across Europe, feeding insights into strategic decision-making
- Designed and implemented research plans, ensuring data quality and ROI
- Presented insights to the C-level (global & local) regularly
- Managed relationships with external agencies, budgets, and timelines across Europe
Senior Product Manager
Smartbox
Dublin
06.2019 - 04.2020
- Developed and led the marketing strategy for multiple brands across Europe
- Defined brand positioning and go-to-market plans to strengthen awareness and performance across key markets
- Managed a team of 3 people (2 Product Managers & 1 Assistant)
Product Manager 7UP
PepsiCo
Madrid
05.2018 - 06.2019
- Led the marketing strategy for 7UP Spain, being the main contact with the International Team
- Managed brand budgets and performance, ensuring efficient use of resources
- Supervised and developed a team member through continuous coaching
Shopper Insights Sr Associate
PepsiCo
Madrid
02.2016 - 05.2018
- Managed relationships with agencies (Nielsen, Kantar) to ensure actionable insights delivery
- Supported business decisions through consumer and shopper understanding
- Managed ad-hoc research projects from briefing to final delivery
Market Research Analyst
Nielsen
Madrid
06.2015 - 02.2016
Market Research Analyst Intern
Kantar
Madrid
02.2015 - 06.2015
Formación
Bachelor of Business Administration -
UAM – Universidad Autónoma de Madrid
09.2010 - 06.2015
Idiomas
Español
Idioma nativo
Spanish
Experto
C2
English
Avanzado
C1
Cronología
Senior Manager – Strategy & Growth
Simon-Kucher
11.2023 - 10.2025
Strategy Manager – Consumer Goods
Accenture
06.2021 - 11.2023
Insight & Planning Senior Manager
Smartbox
05.2020 - 06.2021
Senior Product Manager
Smartbox
06.2019 - 04.2020
Product Manager 7UP
PepsiCo
05.2018 - 06.2019
Shopper Insights Sr Associate
PepsiCo
02.2016 - 05.2018
Market Research Analyst
Nielsen
06.2015 - 02.2016
Market Research Analyst Intern
Kantar
02.2015 - 06.2015
Bachelor of Business Administration -
UAM – Universidad Autónoma de Madrid
09.2010 - 06.2015