BARBARA STANELLI

• Leading all the adoption and growth strategy of our Top Accounts (6 figures contracts)
• Testing and Implementing (both on our UI and through our API) the new technical solutions that our clients are adopting to be able to deploy new use cases
• Coordinating Technical Support, Product and Engineering teams to troubleshoot any unexpected behavior of our software as well as any new implementation deployment
• Acting as the customer ambassador inside Urbantz to influence our product roadmap based on our client's and market needs.

I created a marketplace of wellness professionals with more than 100 registered coaches. My main responsibilities:

• Directing the vision and strategy for our technology product and market positioning and leading weekly product management sessions
• Implement the B2B marketing strategy: messaging, tools, processes and creative media
• Conducting customer research sessions and prototyping MVP solutions to be tested
• Management of all the contracts with our suppliers and our monthly accounting and projecting and monitoring our financials

Responsible for all the strategy and commercial activity for Southern Europe at Amplitude: territory planning, marketing events, partnership strategy, coaching a brand-new team of 7 people and signing new strategic clients, renewals and upsells. Preparing and scaling our Mediterranean region's business through the IPO in September’21. Key wins:

• 150% of my quota in2021
• Creating success and upsell plans for our Top Tier clients (6 and 7 figures contracts) through consultative approach
• Account Director signing the largest land deal in Amplitude's history in EMEA ($800,000 ARR)
• Development of our presence in the Spanish market: up to +30 new customers (starting from scratch)
• Bringing the very first logos of the Italian, Turkish and Portuguese markets

• In charge of closing new logos and renewing/upselling contracts in the French, Spanish, Italian and Portuguese Mid markets
• Consistent achievement of my new business goals ($500K ARR)
• Prospect research and qualification, demos of our SAAS solution, preparation of economic proposals, follow-up and closing the deals

I was at the head of a 9-people consulting team (CSM, AM and PS) in our international offices. This was as a digital consulting services team dedicated to our largest international account (Grupo Bimbo).

• Renewal and expansion of the account for 110% of its value (multi- million-dollar contract)
• Management of ongoing projects with different countries and departments in order to design the Social Media Strategy Plan of the different brands
• Main person of contact and trusted advisor for the Chief Digital Officer at our client’s Global HQ

Daily sales and follow-up of our programmatic video and display campaign with media planners and Heads of Digital Media of the main Media Agency groups: Havas, Starcom, IPG, Carat, amongst others.

Average of 135% achievement of my goals. More than 1 Million USD brought to the company in my 1st yr.

• Opening the LATAM HUB in Mexico: recruiting and training 2 new Account Managers and coaching 2 ad-Traffickers
• Single point of contact for our clients to manage their advertising campaigns and quickly optimize their performance
• Ensuring the fast and successful delivery of our digital solutions according to the client's objectives
• Collaborate with sales teams to build and maintain strong and lasting customer relationships