Atalay Altun
Digital Growth Manager
Barcelona,B
Summary
Digital growth professional with expertise in acquisition, retention, and churn reduction. Skilled in performance marketing, SEO, CRO, and optimizing member journeys to deliver measurable growth and improved engagement.
Overview
9
9
years of professional experience
3
3
Languages
Work History
Digital Growth Manager | Remote
Mars Athletic
01.2023 - Current
- Lead digital and performance marketing to drive acquisition, retention, and churn reduction across Meta, Google, and TikTok
- Work with product and data teams to segment audiences and deliver personalized communication via email, push, and SMS through Insider
- Optimize end-to-end member journeys from digital acquisition to club conversion, enhancing engagement and retention on the MAC+ fitness app
- Improve CRO with A/B testing on website and app using Optimizely and Google Clarity
- Manage SEO with agencies, applying Ahrefs, Semrush, and SEO Monitor to grow traffic
- Conduct analytics with SQL, BigQuery, and internal data to boost efficiency
- Oversee the annual digital marketing budget
Brand Executive
Mars Athletic
01.2020 - 12.2022
- Managed 360° marketing communications (ATL, BTL, digital, PR, events) aligned with brand strategies
- Executed digital campaigns that drove revenue growth and expanded brand awareness
- Led email & SMS marketing campaigns and developed high-engagement collaborations
- Oversaw marketing calendar and budget to ensure strategic execution
Digital Marketing Specialist
FLO Retailing Group
04.2018 - 12.2019
- Managed digital advertising and multi-brand social media with agencies
- Built influencer collaborations to strengthen brand perception
- Analyzed data (Google Analytics, media providers) to optimize campaigns and reporting
- Supported budget, and calendar processes
Digital Marketing Assistant Specialist
FLO Retailing Group
09.2016 - 03.2018
Education
Master of Science - Environmental Biotechnology
Istanbul Technical University
Istanbul 09.2012 - 2016.07
Bachelor of Science - Environmental Engineering
Istanbul University
Istanbul 09.2008 - 2012.06
Skills
Growth Marketing
Performance Marketing
SEO & CRO Strategy
Member Journey Optimization
Data Analytics
Timeline
Digital Growth Manager | Remote
Mars Athletic
01.2023 - Current
Brand Executive
Mars Athletic
01.2020 - 12.2022
Digital Marketing Specialist
FLO Retailing Group
04.2018 - 12.2019
Digital Marketing Assistant Specialist
FLO Retailing Group
09.2016 - 03.2018
Master of Science - Environmental Biotechnology
Istanbul Technical University
09.2012 - 2016.07
Bachelor of Science - Environmental Engineering
Istanbul University
09.2008 - 2012.06
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