Asriel Teichman
Tel Aviv
Summary
Passionate, creative and analytics multilingual product marketing manager with over 10 years of experience. I am an expert in developing and executing targeted go-to-market strategy & growth. I am known for my quick learning ability. I thrive in innovative and fast-paced cross functional environments. I am an expert in leveraging research and analytical research into strategy and results. Vast experience in content creation with AI.
Overview
15
15
years of professional experience
Work History
Product Marketing Manager
Papaya Global
07.2024 - Current
- Create product videos for feature releases and sales demos, driving engagement and product understanding.
- Lead an AI-driven video production process, saving time by 90% and reducing costs by over 500$ per video, and meeting tight deadlines.
- Develop content such as blog posts, client emails, and sales decks to support product marketing efforts.
- Strengthen product messaging and positioning to align with business goals and market needs.
Senior Product Marketing Manager
WaveBL
02.2023 - 06.2024
- Led end-to-end product and feature launches, leading to a 22% quarter over-quarter adoption rate.
- Crafted and executed go-to-market strategies, ensuring alignment with sales and product management objectives.
- Led the development of all product value messages and materials, enhancing brand visibility with AI-enhanced digital content (Video, Blogs, Sales Tools).
- Increased traffic and leads with organic SEO by 20% within 7 months.
Marketing & Communications Manager
ECOncrete
12.2021 - 02.2023
- Extensive market research and analysis to repositioning products and step into new markets.
- Managed all marketing digital paid and organic campaigns: Webinars, PPC and email nurturing. Increased share of voice & audience by 150% (contributed to over $10M in the sales pipeline).
- Maintained and developed the company’s website (Blog Post, White Papers, One Pager and SEO) and customer newsletter.
- Manage the company website and CRM System.
Marketing Account Manager
Moon Active LTD
06.2020 - 12.2021
- Led user growth strategies, resulting in a 250% increase in revenue per user by leveraging detailed analytics and creating engaging content.
- Successfully increased retention by 10% from 85% to 95% by customized player challenges.
- Created new player events and challenges in cooperation with product and monetization team.
Sr. Digital Marketing Manager
Promotion-Tools AG
01.2015 - 05.2020
- Company Overview: Full Service Marketing Agency
- Product Marketing for the first Swiss Micro-Influencer platform (Unique value proposition, communications and user (influencer) growth).
- Conception and creation of online marketing campaigns for diverse global brands.
- Led simultaneously multiple End-to-end Marketing projects with cross functional collaboration.
- Full Service Marketing Agency
Group Leader Sales
Corris AG
03.2010 - 12.2014
- Company Overview: Fundraising Agency
- Fundraising for various NPOs.
- Increased overall employee KPI success by 20%
- Fundraising Agency
Education
Product Marketing Mastery -
G-CMO
06.2024
Bachelor of Science - Business Communications
University
ZurichSkills
- Communication
- Strategy
- Digital Marketing
- SEO
- Google Analytics
- HubSpot
- SalesForce
- WordPress
- AI Tools
- Market intelligence
- Go-to-market plans
- Product marketing
Websites
Languages
English
Hebrew
German
Swiss German
French
Timeline
Product Marketing Manager
Papaya Global
07.2024 - Current
Senior Product Marketing Manager
WaveBL
02.2023 - 06.2024
Marketing & Communications Manager
ECOncrete
12.2021 - 02.2023
Marketing Account Manager
Moon Active LTD
06.2020 - 12.2021
Sr. Digital Marketing Manager
Promotion-Tools AG
01.2015 - 05.2020
Group Leader Sales
Corris AG
03.2010 - 12.2014
Product Marketing Mastery -
G-CMO
Bachelor of Science - Business Communications
University
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