Aritz Chouza
San Sebastian
Summary
Dynamic Channel Director with extensive experience at Canon Europe, recognized for driving strategic partnerships that resulted in significant revenue growth. Expertise in contract and change management complemented by a proven track record of developing high-performing teams and implementing innovative sales strategies. Known for enhancing operational efficiency and client satisfaction across diverse markets while cultivating lasting relationships and optimizing performance.
Overview
20
20
years of professional experience
Work History
Channel Director Distribution and ITO
Canon Europe
London (United Kingdom)
01.2021 - Current
- Managed a direct sales budget of €500M and €800M indirectly for the European market.
- Established crucial alliances with distributors and resellers.
- Negotiated favorable contracts with European international and national partners to optimize costs and improve service quality.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Implemented innovative route-to-market solutions and a new commercial model, resulting in more operational efficiency and sales.
- Optimized staff performance and partner engagement by designing comprehensive training programs with HR.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization and its partners.
- Implemented new business strategies, increasing revenue and profit, with the recruitment of new partners and new solutions.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
European Account Director Staples, Lyreco and Office Depot
Canon Europe
London (United Kingdom)
11.2016 - 01.2021
- Managed a direct sales budget of €65M for the European market.
- Enhanced collaboration of a virtual team of 15 KAMs through regular communication, goal setting, and performance evaluations.
- Negotiated and executed new European contractual conditions to improve local decision-making and reduce budgetary expenditures.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability (€1.2M).
- Increased company revenue (5% YoY) by streamlining processes and implementing cost-saving measures.
- Enhanced stakeholder satisfaction with timely and transparent communication strategies.
- Navigated the company through periods of significant change, maintaining focus on long-term strategic goals.
European Channel Development Manager
Canon Europe
London (United Kingdom)
05.2013 - 11.2016
- Managed an indirect sales budget of €300M through distributors for the European market.
- Achieved a 5% growth in a declining market with an innovative unified proposition and commercial model.
- Expanded reseller network by onboarding 3,000 new partners to boost distribution reach.
- Enhanced frequency of purchases among over 30K resellers across various product categories.
- Created a new channel strategy to expand SMB presence in Europe.
- Coordinated internal, cross-functional teams to ensure successful product launches within the distributors and partners.
- Introduced innovative incentive programs to motivate partners, driving enhanced performance and results across EU18 countries.
EMEA Business Development Manager
Canon Europe
London (United Kingdom)
07.2011 - 05.2013
- Developed Canon Video strategy for Europe, Middle East and Africa.
- Supervised entire product line lifecycle from strategic planning to tactical activities for EMEA.
- Launched initiatives focusing on expanding B2B and B2C markets.
- Lead cross-functional teams to gather requirements for current and future products by conducting market research, supported by ongoing visits to customers.
- Created comprehensive financial strategies through price mapping and SWOT assessments.
Product Business Development Manager Spain and Portugal
Canon Spain S.A
Madrid
05.2008 - 07.2011
- Formulated comprehensive marketing and sales plans across Spanish and Portuguese markets.
- MASH boosted in the consumer channel from 7% to a stable 21% in 6 months and successfully recruited new professional partners across Spain and Portugal.
- Managed budget, forecasting, and financial reviews.
- Established collaborations with local companies to obtain third-party promotions.
- Managed comprehensive account services involving strategy development and targeted campaigns.
- Cultivated and managed relationships with key clients, retailers, and local partners.
Product Manager for TV, DVD and Projectors
Toshiba
Madrid
11.2007 - 05.2008
- Executed sales and marketing strategies for TV, DVD, and projector products.
- Implemented sales forecasting techniques to assess product lines and services profitability.
- Launched and managed new channel activation programmes alongside the Marketing team.
- Coordinated and participated in promotional activities and trade shows.
- Explored new market opportunities through analysis of external data.
- Defined value propositions for various marketing initiatives.
- Evaluated campaign outcomes and adapted approaches to improve results.
Business Manager Entertainment Department
GFK Emer Marketing Services Spain
Madrid
03.2006 - 11.2007
- Delivered market insights based on point-of-sale (POS) data for the national territory: benchmark and compare performance, even down to the retail store level, to gain MASH.
- Prioritized channel and retailer strategy by combining insights from different sources (consumer panel, ad hoc, mystery shopping, etc.).
- Delivered written qualitative market evaluation reports, key to business growth for different vendors; those reports helped the business modify its strategies and promotions.
- Performed competitor benchmarking analysis and identified savings opportunities and potential product enhancements.
Business Intelligence for B2C and B2B Channels
Intel Corporation Iberia
Madrid
02.2005 - 03.2006
- Facilitated improved view for key business decision makers within B2C and B2B channels.
- Transformed competitive analysis process facilitating faster, well-informed pricing strategies.
- Discovered cost-saving chances and enhancement areas by evaluating competitors.
- Addressed and solved issues affecting database data integrity.
- Evaluated marketing expenses from agencies and vendors, ensuring adherence to established budgets.
Education
Master - International Business
ESIC Business School
01.2005
Bachelor of Arts - Marketing and Sales Management
Guipúzcoa business school and Exeter University
San Sebastian01.2004
Skills
- Strategies and goals
- International business
- Change management
- Contract and vendor management
- Creativity and innovation
- Sales Development
- Sales strategy
Languages
Spanish
First Language
English
Proficient (C2)
C2
Basque
Proficient (C2)
C2
Timeline
Channel Director Distribution and ITO
Canon Europe
01.2021 - Current
European Account Director Staples, Lyreco and Office Depot
Canon Europe
11.2016 - 01.2021
European Channel Development Manager
Canon Europe
05.2013 - 11.2016
EMEA Business Development Manager
Canon Europe
07.2011 - 05.2013
Product Business Development Manager Spain and Portugal
Canon Spain S.A
05.2008 - 07.2011
Product Manager for TV, DVD and Projectors
Toshiba
11.2007 - 05.2008
Business Manager Entertainment Department
GFK Emer Marketing Services Spain
03.2006 - 11.2007
Business Intelligence for B2C and B2B Channels
Intel Corporation Iberia
02.2005 - 03.2006
Master - International Business
ESIC Business School
Bachelor of Arts - Marketing and Sales Management
Guipúzcoa business school and Exeter University
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