Aranzazu Barrios
Gijón
Summary
Decisive leader with over 15 years of experience driving company growth through creative and innovative marketing strategies and cross-functional communication tactics. Resourceful and adaptive team builder skilled at analyzing market trends and customer needs to develop highly-effective and targeted branding campaigns. Key account manager and strategic thinker. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
16
16
years of professional experience
Work History
Digital Marketing Freelancer
Ixia Regal, Buendia
06.2022 - Current
- Boosted client engagement by implementing tailored digital marketing strategies.
- Optimized website content for enhanced search engine rankings and improved user experience.
- Managed social media accounts, resulting in increased brand visibility and customer interaction.
- Developed email marketing campaigns to nurture leads and drive sales conversions.
- Analyzed web analytics data to refine digital marketing efforts for optimal results.
- Designed visually appealing and effective landing pages to improve conversion rates.
- Collaborated with clients to create compelling content for blogs, websites, and social media platforms.
TRADE & MARKETING SPECIALIST
PROMOSWIPE
11.2020 - 05.2022
- Enhanced brand visibility by designing and executing trade marketing campaigns for key product lines.
- Increased sales volume with innovative in-store promotions and strategic product displays.
- Developed successful partnerships by collaborating with retailers to maximize brand exposure and drive sales growth.
- Boosted revenue, optimizing pricing strategies based on market research and competitor analysis.
- Streamlined inventory management, implementing efficient ordering processes to minimize stockouts and overstock situations.
- Implemented effective merchandising guidelines, ensuring consistent brand presentation across all retail touchpoints.
- Fostered collaborative relationships between sales team members and key account managers to align efforts toward shared objectives in driving business growth.
- Measured marketing program effectiveness via regular monitoring of KPIs.
- Design automated email campaigns to increase reach and open rates.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
Marketing Specialist
KOALA BAY
10.2019 - 10.2020
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Managed cross-functional teams to successfully execute product launches and promotional events.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Developed strategic partnerships with key industry influencers to expand brand reach.
- Supervised marketing budget allocation, ensuring efficient use of funds across various initiatives.
- Utilized data analytics tools to identify trends and fine-tune marketing strategies for optimal outcomes.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Tracked trade show expenses to maintain budget.
TRADE & MARKETING SPECIALIST
GHD
09.2018 - 09.2020
- Gathered valuable market insights through regular retail audits, enabling informed decision-making on promotional strategies.
- Drove business growth by identifying new distribution channels and expanding the company''s retail network.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Managed and optimize the CRM lifecycle, including lead generation, nurturing, and conversion to drive customer acquisition.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Tracked key metrics and developed spreadsheets and data models.
Senior Marketing Specialist
MAYORAL
08.2017 - 09.2018
- Boosted brand awareness by developing and executing targeted marketing campaigns.
- Increased lead generation through the implementation of innovative digital marketing strategies.
- Optimized website content for improved search engine rankings and enhanced user experience.
- Managed successful product launches, ensuring timely delivery and comprehensive market penetration.
- Led cross-functional teams in the development of creative marketing materials, including brochures, presentations, and sales collateral.
- Streamlined internal processes for increased efficiency in project management and campaign execution.
- Enhanced public relations efforts through targeted press releases, media outreach, and event coordination, increasing overall brand recognition.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Optimizing and creating pages, forms, navigation flows, and applications.
- Implemented A/B testing to improve user experience and optimize digital marketing efforts.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Trade Marketing Executive
Blanco
12.2015 - 03.2017
- Increased brand awareness by developing strategic trade marketing plans and executing promotional campaigns.
- Enhanced product visibility by negotiating prime shelf placements and creating eye-catching in-store displays.
- Boosted sales by collaborating with cross-functional teams to develop innovative trade marketing strategies.
- Optimized return on investment with careful budget management and cost-effective promotional activities.
- Developed engaging content for the company''s blog, social media platforms, and paid advertisements.
- Led team of designers, copywriters, and SEO specialists in creating compelling digital assets that aligned with overall marketing goals.
- Fostered strong relationships with vendors and suppliers streamlining processes and optimizing inventory management practices.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Improved website visibility through development and implementation of SEO strategies.
MARKETING & VM SENIOR
JAEGER
04.2013 - 12.2015
- Increased customer engagement by developing targeted direct marketing campaigns.
- Enhanced campaign performance with thorough data analysis and insights implementation.
- Optimized email marketing strategies, resulting in higher open and click-through rates.
- Offered varying degrees of support setting up dashboards, establishing KPIs, training on enterprise analytics tools and handling data integrations.
- Assessed marketing data capture, accuracy and reporting configurations.
- Managed paid search campaigns on Google AdWords, ensuring optimal keyword targeting and bid strategies for desired outcomes.
- Streamlined lead generation processes by automating workflows within CRM systems and refining nurturing sequences based on prospect behavior.
- Identified high-potential market segments through competitor analysis and industry research, driving strategic initiatives toward these targets.
- Reduced churn rate by analyzing patterns in customer usage data, enabling proactive outreach efforts aimed at addressing potential concerns before cancellation occurred.
Growth Hacking & VM
John Lewis Partnership
06.2012 - 04.2013
- Boosted client revenues by developing and implementing innovative growth hacking strategies.
- Enhanced brand awareness through targeted social media campaigns and content marketing initiatives.
- Increased lead generation by optimizing landing pages and improving email marketing tactics.
- Streamlined customer acquisition funnels, resulting in higher conversion rates.
- Conducted A/B testing for website improvements, leading to better user engagement and increased sales.
- Analyzed web analytics data to identify trends, uncover areas of opportunity, and monitor campaign performance closely.
- Developed customized CRM strategies tailored to individual clients'' needs to enhance overall efficiency in lead nurturing efforts.
- Collaborated with store managers to develop tailored visual merchandising strategies for optimal customer engagement.
- Increased sales by creating visually appealing product arrangements and effective merchandise layouts.
- Enhanced store aesthetics by designing eye-catching visual displays and window presentations.
- Balanced budget constraints with creative solutions when sourcing materials for custom-built displays or signage elements.
HEAD VISUAL MERCHANDISER
ZARA
06.2008 - 05.2012
- Increased sales and brand awareness by designing eye-catching window displays and in-store merchandising.
- Enhanced customer experience through strategic product placement and creative visual presentations.
- Developed engaging seasonal promotions with unique visual elements for increased revenue generation.
- Managed inventory levels, ensuring optimal stock availability for visually appealing merchandise displays.
- Analyzed sales data to identify trends and create tailored visual merchandising plans for specific merchandise categories.
- Maintained consistent brand identity across multiple retail locations, ensuring a unified shopping experience for customers.
- Optimized merchandise presentation through detailed planograms, leading to an increase in overall sales performance.
- Built strong relationships with suppliers, securing high-quality materials for visually compelling store displays at competitive prices.
Education
MBA - DIGITAL MARKETING
Business School
Madrid, Spain04.2022
MBA - DIGITAL MARKETING
MBA Marketing Digital
Madrid, Spain03.2021
Associate of Arts - Image Consultant & Personal Shopper
Elle
Online04.2017
Associate of Arts - Fashion & Personal Styling
London College of Styling
London04.2012
Fashion Buying & Merchandising
London College of Fashion
London02.2011
Visual Merchandising & Dressing Window
Central Saint Martin
London05.2009
Technical Industrial Engineer -
Universidad Politécnica De Gijón, Asturias
Gijón, Spain06.2001
Skills
- User Experience Design
- Affiliate Marketing
- Market Research
- Branding
- Market Analysis
- Decision Making
- Funnel Optimization
- Customer Retention
- Client Needs Assessment
- Communications Management
- Google Analytics
- Market Trend Analysis
Languages
English
Bilingual or Proficient (C2)
German
Beginner (A1)
Software
Saas
Salesforce
Hubspot
Adobe
Sketchup
Wordpress
Navision
Timeline
Digital Marketing Freelancer
Ixia Regal, Buendia
06.2022 - Current
TRADE & MARKETING SPECIALIST
PROMOSWIPE
11.2020 - 05.2022
Marketing Specialist
KOALA BAY
10.2019 - 10.2020
TRADE & MARKETING SPECIALIST
GHD
09.2018 - 09.2020
Senior Marketing Specialist
MAYORAL
08.2017 - 09.2018
Trade Marketing Executive
Blanco
12.2015 - 03.2017
MARKETING & VM SENIOR
JAEGER
04.2013 - 12.2015
Growth Hacking & VM
John Lewis Partnership
06.2012 - 04.2013
HEAD VISUAL MERCHANDISER
ZARA
06.2008 - 05.2012
MBA - DIGITAL MARKETING
Business School
MBA - DIGITAL MARKETING
MBA Marketing Digital
Associate of Arts - Image Consultant & Personal Shopper
Elle
Associate of Arts - Fashion & Personal Styling
London College of Styling
Fashion Buying & Merchandising
London College of Fashion
Visual Merchandising & Dressing Window
Central Saint Martin
Technical Industrial Engineer -
Universidad Politécnica De Gijón, Asturias
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