ARANTXA PÉREZ

Senior freelance role focused on brand leadership, marketing strategy and business development, acting as Brand Director / Marketing Director for multiple organizations.

Key clients and responsibilities:

OJD – Oficina de Justificación de la Difusión
Brand, Marketing & Communications Director (Interim)

• Defined and executed the global brand, marketing and communication strategy for OJD.
• Led brand positioning, messaging and reputation across stakeholders and the advertising ecosystem.
• Aligned marketing, communication and business objectives to reinforce OJD’s role as a trusted industry benchmark

Pharmaceutical Company (Confidential)
Brand & Marketing Lead – New Business Line

• Led the end‑to‑end marketing development of a new supplements business line, scheduled for launch in Q2 2026.
• Defined brand architecture, value proposition, GTM strategy and communication framework.
• Worked closely with business, regulatory and product teams to ensure market readiness.

PROMECAL (Regional Media Group)
Strategic Marketing & Digital Transformation Advisor

• Supported the digital transformation of the advertising business, comparable to large media groups such as Vocento.
• Redesigned advertising offerings, pricing logic and sales narratives to accelerate digital revenues.
• Helped align brand, product and commercial strategy for a more competitive market positioning.

Led the global marketing and brand strategy for PRISA Media’s advertising products, encompassing leading Spanish‑language brands such as El País, AS, SER, Los40, Cinco Días, HuffPost, Podium Podcast, among others.

• Defined and executed the brand and marketing strategy across press, radio, digital, audio, video, social and branded content.
• Led and developed a 20+ people multidisciplinary team (marketing, content, communication).
• Partnered with sales, product and development teams to create innovative advertising and branded content solutions.
• Introduced a data‑driven marketing approach, defining KPIs and continuous optimization frameworks.
• Strengthened brand awareness and market positioning through targeted external communications and social presence.

• Led brand and marketing strategy for clients across multiple industries.
• Redefined value propositions, product offerings and brand positioning.
• Designed content strategies and branded content frameworks aligned with business goals.
• Optimized sales processes and customer journeys through data and audience insights.

• Founded and led Costurus, a digital platform connecting fashion brands, ateliers and creators.
• Defined the brand purpose, positioning and visual identity from scratch.
• Led go-to-market strategy, community building and communication.
• Managed partnerships, content strategy and brand storytelling.
• Gained hands-on experience in entrepreneurship, brand building and user-centric product development.

• Led the creation of new digital and data-driven advertising products.
• Implemented programmatic and audience-based models in Out-of-Home media.
• Developed projects combining IoT, engagement and brand experience.

• Represent the business industry in front of agencies, media and advertisers.
• Definition of standards, objectives and projects of the commission.
• Development of new technological capabilities in the industry and Training of professional teams.
• Interactive Advertising Bureau, IAB is the association that represents the communication, marketing and advertising industry in the digital era and the largest and most representative on these issues in the world.

• Led brand, marketing and communication strategy for a cross-media and TV synchronization platform.
• Built brand awareness in a highly innovative and emerging tech environment.
• Developed communication strategies linking TV, digital and second-screen experiences.

• Led global brand and marketing strategy for a leading data-driven mobile advertising company.
• Defined brand positioning, narrative and messaging for international markets.
• Worked closely with sales and product teams to align brand strategy with commercial growth.
• Strengthened market visibility through thought leadership, content and industry presence.

• Managed €25M+ annual media investment, leading strategic planning and optimization.
• Coordinated multi-channel media strategy across offline and digital channels.
• Implemented econometric models and performance measurement frameworks.

• Managed €115M+ media budgets, one of the largest in the Spanish market.
• Led integrated media strategy across ATL, digital and emerging channels.
• Worked with top agencies and internal stakeholders to maximize brand impact and efficiency.