Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Self-motivated, with a strong sense of personal responsibility.
Proven ability to learn quickly and adapt to new situations.
Excellent communication skills, both verbal and written.
Overview
20
20
years of professional experience
Work History
Dircom
Parque Warner, Parque De Atracciones De Madrid, AQ
10.2018 - Current
Designed and implemented strategic PR plan objectives.
Developed brand media relations strategies that bolstered community awareness and knowledge.
Promoted corporate brand, images and identity to media and public.
Collaborated with marketing team to develop cohesive messaging across all channels, ensuring consistent brand representation.
Improved online presence by creating compelling content for social media platforms and websites, attracting new followers and driving website traffic.
Coordinated with external agencies to ensure seamless execution of PR initiatives across multiple channels.
Managed budgets effectively for PR campaigns and events, optimizing resources for maximum impact on target audiences.
Managed crisis communications effectively, mitigating potential negative impacts on the company''s reputation.
Served as primary spokesperson for the organization during critical situations requiring clear communication of important information to stakeholders.
Managed internal, external and crisis communications.
Senior PR Manager
Agencia Evercom
11.2015 - 10.2018
Increased brand visibility by strategic PR campaigns for tourism, lifestyle and technology companies like Pernod Ricard, Mondelez, Midas, Wiko, WowTrip, Apodemia and Inside.
Designed and implemented strategic PR Plan objectives.
Developed strong relationships with media professionals, securing value coverage for the companies.
Aligned projects and daily activities with company vision, strategies and tactics.
Developed press materials to media representatives (press releases, informative presentations, articles, e-mail invitations).
Created specific content for web and social media
Organised press conferences and corporate events
Senior PR Manager
Agencia Bloody
01.2015 - 11.2015
Developed innovative PR strategies for healthcare and lifestyle brands (Colgate) and Spirits brands (Disaronno and Tequila Herradura)
Increased brand visibility by implementing strategic PR campaigns and engaging with key media outlets.
Launched successful product launches by coordinating integrated marketing efforts.
Organized and managed special events, including press conferences and product unveilings, generating buzz and excitement around new offerings.
Tracked PR metrics to evaluate campaign success
Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
PR Manager
Agencia El Señor Goldwind
06.2014 - 10.2014
Developed the special PR campaign 'Tour Ciudadano 0,0' for San Miguel brand (FIFA Basketball World Cup sponsor)
Created compelling content for various platforms, increasing engagement and visibility.
Managed special events in different cities of Spain, including press conferences, generating buzz and excitement around the sport event.
Senior PR Manager
Agencia Trescom
09.2012 - 05.2014
Developed innovative PR Plan for some healthcare companies like Sanitas (Dental Division) and business companies (MediaSmart and Leetchi.com)
Developed and maintained strong relationships with media professionals, securing valuable coverage for the company.
Aligned projects and daily activities with company vision, strategies and tactics.
Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
Led crisis communications and media relations activities in response to challenging situations.
PR Manager
Agencia El Señor Goldwind
01.2011 - 07.2012
Developed PR campaigns for customer brands (Volkswagen-New Beetle, Nestlé, The Style Outlets, Beefeater and Coronita)
Launched successful product launches by coordinating integrated marketing efforts.
Conducted market research to inform targeted PR strategies for diverse audiences.
Organized and managed special events, including press conferences and product unveilings, generating buzz and excitement around new offerings.
Tracked PR metrics to evaluate campaign success and inform future strategy adjustments.
PR Manager
Agencia 6W Comunicación
10.2007 - 01.2011
Communication Plan for MSD healthcare company (Merck+Schering Plough) Women's Health Division
Developed relationships with key industry media and influencers to expand reach and credibility.
Developed brand media relations strategies that bolstered community awareness and knowledge about Gran Casino Aranjuez company (shows and entertainment).
Developed the TDT Campaign (Minister for media and influencers (Ministry of Industry-Spain).
Newspaper Reporter
Periódico REFORMA
03.2007 - 07.2007
Wrote, edited and produced stories for International Channel of the newspaper
Participated in editorial meetings to discuss story ideas and content.
PR Assistant
Agencia 6W Comunicación
06.2006 - 03.2007
Assisted in the development of annual PR plans, aligning strategies with overall business goals and objectives (Organon laboratory and Cohispania company)
Managed relationships with external vendors – including graphic designers, photographers, event planners – contributing to seamless execution of PR initiatives.
TV Reporter
Telemadrid TV
03.2004 - 01.2005
Covered diverse topics human interest stories for the TV magazine 'Sucedió en Madrid'
Intern
Cope Radio
09.2003 - 02.2004
Education
Specialist Course in Media Advertising Marketing -