Arantxa Orusco
Madrid
Summary
- Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
- Self-motivated, with a strong sense of personal responsibility.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
Overview
20
20
years of professional experience
Work History
Dircom
Parque Warner, Parque De Atracciones De Madrid, AQ
10.2018 - Current
- Designed and implemented strategic PR plan objectives.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
- Promoted corporate brand, images and identity to media and public.
- Collaborated with marketing team to develop cohesive messaging across all channels, ensuring consistent brand representation.
- Improved online presence by creating compelling content for social media platforms and websites, attracting new followers and driving website traffic.
- Coordinated with external agencies to ensure seamless execution of PR initiatives across multiple channels.
- Managed budgets effectively for PR campaigns and events, optimizing resources for maximum impact on target audiences.
- Managed crisis communications effectively, mitigating potential negative impacts on the company''s reputation.
- Served as primary spokesperson for the organization during critical situations requiring clear communication of important information to stakeholders.
- Managed internal, external and crisis communications.
Senior PR Manager
Agencia Evercom
11.2015 - 10.2018
- Increased brand visibility by strategic PR campaigns for tourism, lifestyle and technology companies like Pernod Ricard, Mondelez, Midas, Wiko, WowTrip, Apodemia and Inside.
- Designed and implemented strategic PR Plan objectives.
- Developed strong relationships with media professionals, securing value coverage for the companies.
- Aligned projects and daily activities with company vision, strategies and tactics.
- Developed press materials to media representatives (press releases, informative presentations, articles, e-mail invitations).
- Created specific content for web and social media
- Organised press conferences and corporate events
Senior PR Manager
Agencia Bloody
01.2015 - 11.2015
- Developed innovative PR strategies for healthcare and lifestyle brands (Colgate) and Spirits brands (Disaronno and Tequila Herradura)
- Increased brand visibility by implementing strategic PR campaigns and engaging with key media outlets.
- Launched successful product launches by coordinating integrated marketing efforts.
- Organized and managed special events, including press conferences and product unveilings, generating buzz and excitement around new offerings.
- Tracked PR metrics to evaluate campaign success
- Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
PR Manager
Agencia El Señor Goldwind
06.2014 - 10.2014
- Developed the special PR campaign 'Tour Ciudadano 0,0' for San Miguel brand (FIFA Basketball World Cup sponsor)
- Created compelling content for various platforms, increasing engagement and visibility.
- Managed special events in different cities of Spain, including press conferences, generating buzz and excitement around the sport event.
Senior PR Manager
Agencia Trescom
09.2012 - 05.2014
- Developed innovative PR Plan for some healthcare companies like Sanitas (Dental Division) and business companies (MediaSmart and Leetchi.com)
- Developed and maintained strong relationships with media professionals, securing valuable coverage for the company.
- Aligned projects and daily activities with company vision, strategies and tactics.
- Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
- Led crisis communications and media relations activities in response to challenging situations.
PR Manager
Agencia El Señor Goldwind
01.2011 - 07.2012
- Developed PR campaigns for customer brands (Volkswagen-New Beetle, Nestlé, The Style Outlets, Beefeater and Coronita)
- Launched successful product launches by coordinating integrated marketing efforts.
- Conducted market research to inform targeted PR strategies for diverse audiences.
- Organized and managed special events, including press conferences and product unveilings, generating buzz and excitement around new offerings.
- Tracked PR metrics to evaluate campaign success and inform future strategy adjustments.
PR Manager
Agencia 6W Comunicación
10.2007 - 01.2011
- Communication Plan for MSD healthcare company (Merck+Schering Plough) Women's Health Division
- Developed relationships with key industry media and influencers to expand reach and credibility.
- Developed brand media relations strategies that bolstered community awareness and knowledge about Gran Casino Aranjuez company (shows and entertainment).
- Developed the TDT Campaign (Minister for media and influencers (Ministry of Industry-Spain).
Newspaper Reporter
Periódico REFORMA
03.2007 - 07.2007
- Wrote, edited and produced stories for International Channel of the newspaper
- Participated in editorial meetings to discuss story ideas and content.
PR Assistant
Agencia 6W Comunicación
06.2006 - 03.2007
- Assisted in the development of annual PR plans, aligning strategies with overall business goals and objectives (Organon laboratory and Cohispania company)
- Managed relationships with external vendors – including graphic designers, photographers, event planners – contributing to seamless execution of PR initiatives.
TV Reporter
Telemadrid TV
03.2004 - 01.2005
- Covered diverse topics human interest stories for the TV magazine 'Sucedió en Madrid'
Intern
Cope Radio
09.2003 - 02.2004
Education
Specialist Course in Media Advertising Marketing -
Unidad Editorial
06.2008
Specialist Course in International Information -
University Complutense of Madrid
Madrid, Spain06.2006
Degree in Journalism -
Universidad San Pablo CEU De Madrid
Madrid, Spain06.2005
Skills
- Excellent Communication
- Flexible and Adaptable
- Public Speaking
Languages
Fluent in Spanish
Intermediate written and spoken English
Personal Information
- DNI: 02666381-Z
- Date of Birth: 06/29/82
- Driving License: B1
Timeline
Dircom
Parque Warner, Parque De Atracciones De Madrid, AQ
10.2018 - Current
Senior PR Manager
Agencia Evercom
11.2015 - 10.2018
Senior PR Manager
Agencia Bloody
01.2015 - 11.2015
PR Manager
Agencia El Señor Goldwind
06.2014 - 10.2014
Senior PR Manager
Agencia Trescom
09.2012 - 05.2014
PR Manager
Agencia El Señor Goldwind
01.2011 - 07.2012
PR Manager
Agencia 6W Comunicación
10.2007 - 01.2011
Newspaper Reporter
Periódico REFORMA
03.2007 - 07.2007
PR Assistant
Agencia 6W Comunicación
06.2006 - 03.2007
TV Reporter
Telemadrid TV
03.2004 - 01.2005
Intern
Cope Radio
09.2003 - 02.2004
Specialist Course in Media Advertising Marketing -
Unidad Editorial
Specialist Course in International Information -
University Complutense of Madrid
Degree in Journalism -
Universidad San Pablo CEU De Madrid
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