Summary
Overview
Work History
Education
Skills
Websites
Languages
Personal Information
Timeline
Generic
Arantxa Orusco

Arantxa Orusco

Madrid

Summary

  • Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
  • Self-motivated, with a strong sense of personal responsibility.
  • Proven ability to learn quickly and adapt to new situations.
  • Excellent communication skills, both verbal and written.


Overview

20
20
years of professional experience

Work History

Dircom

Parque Warner, Parque De Atracciones De Madrid, AQ
10.2018 - Current
  • Designed and implemented strategic PR plan objectives.
  • Developed brand media relations strategies that bolstered community awareness and knowledge.
  • Promoted corporate brand, images and identity to media and public.
  • Collaborated with marketing team to develop cohesive messaging across all channels, ensuring consistent brand representation.
  • Improved online presence by creating compelling content for social media platforms and websites, attracting new followers and driving website traffic.
  • Coordinated with external agencies to ensure seamless execution of PR initiatives across multiple channels.
  • Managed budgets effectively for PR campaigns and events, optimizing resources for maximum impact on target audiences.
  • Managed crisis communications effectively, mitigating potential negative impacts on the company''s reputation.
  • Served as primary spokesperson for the organization during critical situations requiring clear communication of important information to stakeholders.
  • Managed internal, external and crisis communications.


Senior PR Manager

Agencia Evercom
11.2015 - 10.2018
  • Increased brand visibility by strategic PR campaigns for tourism, lifestyle and technology companies like Pernod Ricard, Mondelez, Midas, Wiko, WowTrip, Apodemia and Inside.
  • Designed and implemented strategic PR Plan objectives.
  • Developed strong relationships with media professionals, securing value coverage for the companies.
  • Aligned projects and daily activities with company vision, strategies and tactics.
  • Developed press materials to media representatives (press releases, informative presentations, articles, e-mail invitations).
  • Created specific content for web and social media
  • Organised press conferences and corporate events


Senior PR Manager

Agencia Bloody
01.2015 - 11.2015
  • Developed innovative PR strategies for healthcare and lifestyle brands (Colgate) and Spirits brands (Disaronno and Tequila Herradura)
  • Increased brand visibility by implementing strategic PR campaigns and engaging with key media outlets.
  • Launched successful product launches by coordinating integrated marketing efforts.
  • Organized and managed special events, including press conferences and product unveilings, generating buzz and excitement around new offerings.
  • Tracked PR metrics to evaluate campaign success
  • Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.

PR Manager

Agencia El Señor Goldwind
06.2014 - 10.2014
  • Developed the special PR campaign 'Tour Ciudadano 0,0' for San Miguel brand (FIFA Basketball World Cup sponsor)
  • Created compelling content for various platforms, increasing engagement and visibility.
  • Managed special events in different cities of Spain, including press conferences, generating buzz and excitement around the sport event.


Senior PR Manager

Agencia Trescom
09.2012 - 05.2014
  • Developed innovative PR Plan for some healthcare companies like Sanitas (Dental Division) and business companies (MediaSmart and Leetchi.com)
  • Developed and maintained strong relationships with media professionals, securing valuable coverage for the company.
  • Aligned projects and daily activities with company vision, strategies and tactics.
  • Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
  • Led crisis communications and media relations activities in response to challenging situations.

PR Manager

Agencia El Señor Goldwind
01.2011 - 07.2012
  • Developed PR campaigns for customer brands (Volkswagen-New Beetle, Nestlé, The Style Outlets, Beefeater and Coronita)
  • Launched successful product launches by coordinating integrated marketing efforts.
  • Conducted market research to inform targeted PR strategies for diverse audiences.
  • Organized and managed special events, including press conferences and product unveilings, generating buzz and excitement around new offerings.
  • Tracked PR metrics to evaluate campaign success and inform future strategy adjustments.

PR Manager

Agencia 6W Comunicación
10.2007 - 01.2011
  • Communication Plan for MSD healthcare company (Merck+Schering Plough) Women's Health Division
  • Developed relationships with key industry media and influencers to expand reach and credibility.
  • Developed brand media relations strategies that bolstered community awareness and knowledge about Gran Casino Aranjuez company (shows and entertainment).
  • Developed the TDT Campaign (Minister for media and influencers (Ministry of Industry-Spain).

Newspaper Reporter

Periódico REFORMA
03.2007 - 07.2007
  • Wrote, edited and produced stories for International Channel of the newspaper
  • Participated in editorial meetings to discuss story ideas and content.

PR Assistant

Agencia 6W Comunicación
06.2006 - 03.2007
  • Assisted in the development of annual PR plans, aligning strategies with overall business goals and objectives (Organon laboratory and Cohispania company)
  • Managed relationships with external vendors – including graphic designers, photographers, event planners – contributing to seamless execution of PR initiatives.

TV Reporter

Telemadrid TV
03.2004 - 01.2005
  • Covered diverse topics human interest stories for the TV magazine 'Sucedió en Madrid'

Intern

Cope Radio
09.2003 - 02.2004

Education

Specialist Course in Media Advertising Marketing -

Unidad Editorial
06.2008

Specialist Course in International Information -

University Complutense of Madrid
Madrid, Spain
06.2006

Degree in Journalism -

Universidad San Pablo CEU De Madrid
Madrid, Spain
06.2005

Skills

  • Excellent Communication
  • Flexible and Adaptable
  • Public Speaking

Languages

Fluent in Spanish

Intermediate written and spoken English

Personal Information

  • DNI: 02666381-Z
  • Date of Birth: 06/29/82
  • Driving License: B1

Timeline

Dircom

Parque Warner, Parque De Atracciones De Madrid, AQ
10.2018 - Current

Senior PR Manager

Agencia Evercom
11.2015 - 10.2018

Senior PR Manager

Agencia Bloody
01.2015 - 11.2015

PR Manager

Agencia El Señor Goldwind
06.2014 - 10.2014

Senior PR Manager

Agencia Trescom
09.2012 - 05.2014

PR Manager

Agencia El Señor Goldwind
01.2011 - 07.2012

PR Manager

Agencia 6W Comunicación
10.2007 - 01.2011

Newspaper Reporter

Periódico REFORMA
03.2007 - 07.2007

PR Assistant

Agencia 6W Comunicación
06.2006 - 03.2007

TV Reporter

Telemadrid TV
03.2004 - 01.2005

Intern

Cope Radio
09.2003 - 02.2004

Specialist Course in Media Advertising Marketing -

Unidad Editorial

Specialist Course in International Information -

University Complutense of Madrid

Degree in Journalism -

Universidad San Pablo CEU De Madrid
Arantxa Orusco