Antonia Evtimova Stankova Hristova

• Analyzed user behavior

Optimizing the design and user experience applying FOGG behavioral model, leading to an increase of up to 30% in sales funnel conversions.

• Designing engaging digital experiences

Applying knowledge of user psychology and behavioral design principles to develop intuitive and engaging digital experiences seamlessly integrated into users’ lives.

• Cross-functional collaboration

Working closely with cross-functional teams, including UX researchers, developers, and stakeholders, to ensure behavioral design principles are integrated throughout the product development process.

• Data analysis and behavioral insights

Utilizing data and behavioral insights to inform design decisions and optimize digital experiences for desired behavior change.

• Applied both qualitative and quantitative analysis techniques to continuously improve end-user experiences.
• Developed prototypes for testing and presentation purposes.
• Provided guidance and advice to junior design team members on design-related matters.
• Analyzed feedback from customers and staff to refine design concepts.

• Contributed to creative process through original ideas and inspiration.
• Made collateral to support various marketing campaigns and visually communicate concepts.
• Enforced uniform style guide for project consistency across contributors.
• Implemented artistic vision to give art purpose and meaning.
• Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.

• Implementation of Behavior-Based Marketing Strategies

Analyzed customer preferences and designed personalized marketing strategies to influence consumer behavior and increase engagement and sales. Successfully drove gallery operations to achieve over $500,000 in monthly revenue, positioning the gallery branch among the top performers within the company’s international portfolio.
• Understanding Consumer Psychology

Developed a strong understanding of consumer psychology through client interaction, identifying behavioral patterns and purchase motivations to optimize the gallery experience.
• Persuasive Communication

Cultivated strong persuasive communication skills to build solid relationships with clients and artists, guiding decision-making and creating a positive experience for all.