Summary
Overview
Work History
Education
Certifications
Languages
Timeline
Antonella Sassu

Antonella Sassu

Barcelona

Summary

Antonella is an Experience Design Lead with many years experience managing design teams and bringing together business, users and design needs. She is passionate about strategy and systemic thinking. Her experience at IBM, as business design consultant, shaped her business acumen and her soft skills.

She has worked in many industries including mobile games, financial services, healthcare.

Overview

15
15
years of professional experience

Work History

UX Lead - Monetisation, Curated Experience

King
02.2022 - Current
  • Member of the UX craft leadership team at Candy Crush Saga
  • Lead creative for the Curated Experience work stream (Attention Management, Player Lifecycle management, Personalisation Automation)
  • UX Lead for IAP (In App Purchases Team)
  • Focus on: Game Economy, Product, Purchases, Contextual Offers, Customisation, Personalisation, OKRs

Lead User Experience Designer / Acting Head of UX

NaturalMotion - Zynga
08.2019 - 02.2022


  • UX leadership and experience strategy for CSR2 (in collaboration with Bangalore Studio I UX team)
  • UX leadership and experience pillars for CSR3 (multiplatform)
  • UK leader for the Zynga global accelerator program.
  • Built UX department: processes, ways of working, hiring talents, introducing UX to other crafts

Senior User Experience Designer

08.2019 - 05.2020
  • Antonella has introduced and built the User Experience process and culture in the Racing team
  • She is leading the User Experience Team of CSR2.

Lead User Experience Designer - Design by Business

IBM Interactive Experience
10.2014 - 08.2019
  • Consulting for clients such as British Petroleum, Deutsche Bank, Lloyds Bank, Rio Tinto, Co-operative Insurance, Nationwide, Audi, Liverpool FC
  • Management of client relationship, product requirements gathering, design proposal management and coordination with tech team.
  • Product management

Senior User Experience Designer (Payments)

Vodafone Group Services
06.2014 - 09.2014
  • Project: MPesa, a mobile payment service widely used in Africa. Requirements gathering with Vodacom and Vodafone stakeholders. Designed version to be distributed in India and Romania.

Designer

freelance
08.2013 - 12.2013
  • Antonella worked as visual designer and social media advisor for small businesses.

Interaction Design Researcher (applied Research)

NetwellCASALA
08.2012 - 07.2013
  • User Research - Design - Deployment (mobile, PC, ambient sensor network)
  • Focus: health monitoring for elder individuals
  • Results been published in the main international HCI global conferences


UX Consultant

Attoma
12.2012 - 01.2013
  • Clients: RATP -main transport provider in Paris- (2009). Cognitive study of information surface at Châtelet–Les Halles (main changing hub of Paris: 750k passengers/day);
  • Client: LUAS - public transport provider Dublin - (2013). Preliminary design study for RFP, draft of RFP(won)

User Experience Manager

HeyStaks (startup)
01.2011 - 06.2012
  • Mission: developing a new Social Search Experience and a Recommendation System based on users' behaviours and personal social graph -before Google introduced tailored search results and +1;
  • Design Strategy, UX Design, UX Research, overview of development across mobile, web, tablet, API;
  • Additional roles: roadmap, social media, PR, investors communication.

Research Assistant - HRI, HCI, UX

Clarity - Centre for Sensor Web Technologies
05.2010 - 04.2011
  • Mission: research on Adaptive Sensing and Sensor Networks to improve people's quality of life;
  • Working in the UbiRobot Lab as part of Ambient Assisted Living (AAL) Project, research on Social Robotics and Ubiquitous Intelligent Agents;
  • Design of interfaces connected to sensor network data;
  • Side project experiments with Lego MindStorm.

UX Designer

Attoma
09.2009 - 10.2009
  • Study of the interaction and cognitive issues in transport public spaces (case study: Châtelet Les Halles)
  • Creation of a conceptual background for the design (shaping, presentation and distribution) of information in public spaces and transport
  • Work commissioned by RATP (Autonomous Operator of Parisian Transports).

Instructional Designer

facoltà di Scienze politiche_ Università di Sassari
05.2007 - 06.2007
  • Antonella contributed to design and manage e-learning courses in support of the didactic activities offered to the Political Science students.

Interviewer for statistic research

ISTAT
02.2007 - 02.2007
  • Interviewer for statistic research about Italian family habits
  • Data entry
  • ISTAT is the National Italian Institute of Statistics.

Speaker and journalist

Radio Mon Pais
01.2005 - 03.2005
  • Author | journalist | speaker | direction for radio journal and entertain programs; Audio editing (spot; interviews; communicates etc).

Education

Master of Arts - Interaction Design - HCI

Uniss And Domus Academy, Sassari
01.2009

Master of Arts - Communication Science, Social Science, HCI

Università Degli Studi Di Sassari, Sassari
01.2008

Bachelor of Arts - Graphic Design

Dublin Institute of Design, Dublin
01.2013

Summer School - Urban Interaction Design, Critical Design

Urban IxD Summer School - University of Split
01.2013

Bachelor - Communication Science and Journalism

Università Degli Studi Di Sassari
01.2005

Certifications

  • Introduction to Data Science and Basic Statistic for Business, Certified at EdX - University of Monterrey, 2024;
  • APX - Able Gamers Accessible Player Experience Certified Practitioner, 2023;
  • UX Management - The Interaction Design Foundation, 2020;
  • Certified ScrumMaster (CSM), 2020;
  • IBM Design Thinking Co-Creator Certified, 2018;
  • IBM Big Data Foundation, lvl1, 2017.

Languages

English
Bilingual or Proficient (C2)
Spanish
Advanced (C1)
Italian
Bilingual or Proficient (C2)
French
Intermediate (B1)

Timeline

UX Lead - Monetisation, Curated Experience - King
02.2022 - Current
Lead User Experience Designer / Acting Head of UX - NaturalMotion - Zynga
08.2019 - 02.2022
Senior User Experience Designer -
08.2019 - 05.2020
Lead User Experience Designer - Design by Business - IBM Interactive Experience
10.2014 - 08.2019
Senior User Experience Designer (Payments) - Vodafone Group Services
06.2014 - 09.2014
Designer - freelance
08.2013 - 12.2013
UX Consultant - Attoma
12.2012 - 01.2013
Interaction Design Researcher (applied Research) - NetwellCASALA
08.2012 - 07.2013
User Experience Manager - HeyStaks (startup)
01.2011 - 06.2012
Research Assistant - HRI, HCI, UX - Clarity - Centre for Sensor Web Technologies
05.2010 - 04.2011
UX Designer - Attoma
09.2009 - 10.2009
Instructional Designer - facoltà di Scienze politiche_ Università di Sassari
05.2007 - 06.2007
Interviewer for statistic research - ISTAT
02.2007 - 02.2007
Speaker and journalist - Radio Mon Pais
01.2005 - 03.2005
Uniss And Domus Academy - Master of Arts, Interaction Design - HCI
Università Degli Studi Di Sassari - Master of Arts, Communication Science, Social Science, HCI
Dublin Institute of Design - Bachelor of Arts, Graphic Design
Urban IxD Summer School - University of Split - Summer School, Urban Interaction Design, Critical Design
Università Degli Studi Di Sassari - Bachelor, Communication Science and Journalism

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Antonella Sassu