Antonela Hot
Madrid
Summary
A results-oriented marketing specialist who stays abreast of changes in the SEO field and social media marketing. Proficient in content creation, social media optimization, keyword research, and development of search-friendly solutions. Possesses analytical thinking and problem-solving skills.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Off-page SEO Specialist
KaFe Rocks
01.2022 - Current
- Conducting searches such as evaluating competitor websites to incorporate best practice and create marketing strategy to ensure optimal results
- Working closely with social media department to optimize content for social networks; Working with Ahrefs, Google Analytics, Google Search Console, Microsoft Excel, Majestic, Mangools, Surfer SEO
- Devise strategies to improve SEO - keyword analysis and website architecture changes
- Collaborating with several internal teams to enhance usability, design, and content of website and web properties
- Creating and editing meta titles, descriptions, and other HTML elements to improve page ranking
- Developing and implementing SEO strategies to increase organic search engine rankings
- Collaborating with web developers in the implementation of SEO best practices
Communications Specialist
Dutch Municipal Health Services
11.2021 - 02.2022
- Achieved 98% patient satisfaction by consistently communicating treatment plans and any necessary updates
- Managed investigations related to COVID-19 by sourcing and contracting numerous medical parties and analyzing data
- Developed and maintained media relations strategies to increase public awareness of COVID-19
- Assisted in the development of social media campaigns
Public Affairs Assistent
NATO JFC BRUNSSUM
02.2021 - 09.2021
- Drafted the Northern Europe Operational Update every week by compiling and reading multiple reports
- Implemented and led a new internal messaging campaign to increase team engagement
- Responsible for developing social media strategies
- Overseeing NATO´s interaction with youth through implementation of content strategies on social media platforms
- Analyzing engagement data and planning digital campaigns to build online community and increase support for NATO
- Organized meetings with government officials and community leaders
- Drafted emails, letters, and other correspondence to external stakeholders
- Created presentations and reports summarizing public affairs initiatives
Education
Bachelor of Arts in European Studies -
01.2022
GPA: 3.97
Skills
- Keyword analysis
- SEO copywriting
- Social media Management
- Social Media Optimization
- Training and implementation of systems
- Multilingual communication
Selected highlights
- Earned a Bachelor of Arts in European Studies from Zuyd University of Applied Sciences in the Netherlands
- Completed a 6-month internship at NATO by adhering to a strict hierarchy, dealing with classified documents and sensitive information to collaborate with parties from 30 different nations and cultures
- Conducted research and interviews at NATO with local mayors and youth while analyzing data and statistics to create a communication and marketing report featuring a newly implemented social media strategy
- Increased NATO's social media engagement and significantly rose follower numbers through eye-catching and interactive content creation
Certification
- Cambridge English - C1 Advanced (CAE)
- Delf B1 Pro - French
- Microsoft Office Specialist - Excel and Word 2016
- Global Business and Economics - FH Aachen Erasmus Exchange
Highlights
- Dutch - C2
- Croatian/Bosnian - C2
- English - C1
- Spanish - B2
- French - B1
- German - B1
Timeline
Off-page SEO Specialist - KaFe Rocks
01.2022 - Current
Communications Specialist - Dutch Municipal Health Services
11.2021 - 02.2022
Public Affairs Assistent - NATO JFC BRUNSSUM
02.2021 - 09.2021
Zuyd University of Applied Sciences - Bachelor of Arts in European Studies,
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