Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Anqi Zhu

Anqi Zhu

Valencia

Summary

I possess over 12 years of rich experience in the fields of media, marketing, and public relations, with a mastery of approximately 26 professional skills. These include, but are not limited to, public relations, content creation, media relations management, social media communication, brand strategy formulation, and digital marketing.

In terms of internal corporate communication, I have held a significant role in a leading CDMO company with 12,000 employees, where I effectively facilitated internal communications. This included conveying corporate culture, strategies, and changes to employees, as well as organizing internal events and meetings to enhance their engagement and sense of belonging.

I excel in social media strategy, having successfully increased the follower count of multiple social media accounts from zero to 100,000. This achievement not only demonstrates my digital marketing skills but also reflects my profound understanding of social media trends.

In managing public sentiment, I have displayed exceptional crisis management abilities. I have assisted the company and clients in successfully handling nearly 16 public sentiment events, effectively preventing the spread of negative impacts. These efforts have not only protected the company's brand image but also strengthened client trust in our services.

Additionally, I have been responsible for or involved in planning various marketing activities, receiving high praise from clients and publicity departments on multiple occasions. The 100% renewal rate with my clients is a testament to my outstanding capabilities in customer service and project management.

These achievements and skills, combined with my sharp insights into industry trends, enable me to play a pivotal role in any media, marketing, or public relations position, contributing to the ongoing success and growth of an organization.

Overview

13
13
years of professional experience

Work History

Director of Public Relations

Wuxi Fenghua Culture Communication Co.
Valencia
01.2023 - Current
  • Write public opinion commentaries related to Chinese society.
  • Compose public relations materials for a pharmaceutical company and manage its social media.

Public Relations and Corporate Communications Mana

Wuxi Biologics
Wuxi
11.2021 - 12.2022
  • Lead the PR direction in monitoring public opinion, promptly adjust keywords, optimize search logic and judgment standards.
  • Develop internal communication SOPs for the company, optimize visual effects and textual style to enhance internal communication and promote corporate culture dissemination.
  • Update the company's communication and publicity focus, expand media channels in China and overseas, maintain corporate image, and cultivate relationships with multiple media outlets for efficient media exposure.
  • Actively participate in Global Communication tasks, assist in spreading corporate culture among colleagues of different nationalities and ethnicities worldwide, and help plan charity activities at overseas bases.
  • Lead the planning of company-wide annual series of events (targeting 12,000 employees), with current participation reaching 7,500 people, including 1,000 overseas participants.
  • Serve as a business partner for the Production and RD Department, participating in planning several annual events for the partner department, enhancing the effectiveness of these events, and receiving widespread acclaim.
  • Assist in the construction of the company intranet, creating a global communication platform that integrates and shares across the entire network for all employees.

Marketing Manager

Wuxi Data Lake Information Technology Co., Ltd.
Wuxi
03.2021 - 09.2021
  • Responsible for planning and executing the company's market activities/exhibitions, organizing and implementing related events, successfully completing the Jiangsu Province Second Big Data Development and Application Competition, involving thousands of participants.
  • Coordinate internal and external resources of the company to enhance brand awareness and reputation among the public and B2B vertical industry clients through online and offline marketing activities. The scope of activities includes but is not limited to industry exhibitions, industry summits/salons, online industry events, etc.
  • Representing the company, I contributed to writing the "Wuxi Digital Economy Development Report (2021)", edited by the Jiangsu Provincial Department of Industry and Information Technology, further elevating our company's position within the industry.
  • In charge of the company's brand promotion and public relations communication, responsible for integrating and expanding media resources, and optimizing relationships with media and government.
  • Responsible for the construction and operation of business-related social public accounts and other online media platforms.

Journalist / Editor / Public Opinion Analyst /Event Organizer

Wuxi Observation Integrated Media Center
Wuxi
02.2018 - 03.2021
  • Engaged in news gathering and editing, social media operations, event planning and execution, conference curation, photography and videography, as well as video editing and post-production work.

Deputy Director of the News Center/Journalist/Public Relations Intern

Wuxi New Media Network Information Co., Ltd.
Wuxi
01.2015 - 02.2018
  • Engaged in the collection and editing of social and governmental news, maintenance of government relations, public opinion analysis, website operation, social media management, event planning and execution, and conference curation at a news website; also assisted the Director of the News Center in management duties.
  • Received multiple municipal and provincial journalism awards.

Journalist /Content Editor

Wuxi Jiangnan Evening News Agency
Wuxi
09.2010 - 01.2015
  • Main responsibilities include: social news gathering and editing, investigative reporting, responsibility editing for print media, sports news editing, new media operations, and event planning and execution.

Education

Bachelor of Arts - Radio And Television Journalism

Nanjing Xiaozhuang College
Nanjing, China
07-2010

Some College (No Degree) - Data Analytics

Coursera
US

Skills

  • Adaptive Capacity
  • Public Relations
  • Brand Marketing
  • Content Creation
  • Media relations
  • Press Release
  • Media Placements
  • Event Planning
  • Event Execution
  • Leadership
  • Photojournalism
  • Crisis PR
  • Marketing Campaign
  • Crisis Communication
  • Spokesman for the Press
  • Copywriting
  • Drafting Internal Reports
  • Digital Media Marketing
  • Event Photography
  • TV News Production
  • PR statement
  • Data Analysis
  • Strategic Public Relations Planning
  • Marketing Communications Planning
  • Crisis Management
  • Public Opinion Monitoring and Analysis
  • News Conference

Languages

Chinese (Mandarin)
First Language
English
Upper Intermediate (B2)
B2

Timeline

Director of Public Relations

Wuxi Fenghua Culture Communication Co.
01.2023 - Current

Public Relations and Corporate Communications Mana

Wuxi Biologics
11.2021 - 12.2022

Marketing Manager

Wuxi Data Lake Information Technology Co., Ltd.
03.2021 - 09.2021

Journalist / Editor / Public Opinion Analyst /Event Organizer

Wuxi Observation Integrated Media Center
02.2018 - 03.2021

Deputy Director of the News Center/Journalist/Public Relations Intern

Wuxi New Media Network Information Co., Ltd.
01.2015 - 02.2018

Journalist /Content Editor

Wuxi Jiangnan Evening News Agency
09.2010 - 01.2015

Bachelor of Arts - Radio And Television Journalism

Nanjing Xiaozhuang College

Some College (No Degree) - Data Analytics

Coursera
Anqi Zhu