I possess over 12 years of rich experience in the fields of media, marketing, and public relations, with a mastery of approximately 26 professional skills. These include, but are not limited to, public relations, content creation, media relations management, social media communication, brand strategy formulation, and digital marketing.
In terms of internal corporate communication, I have held a significant role in a leading CDMO company with 12,000 employees, where I effectively facilitated internal communications. This included conveying corporate culture, strategies, and changes to employees, as well as organizing internal events and meetings to enhance their engagement and sense of belonging.
I excel in social media strategy, having successfully increased the follower count of multiple social media accounts from zero to 100,000. This achievement not only demonstrates my digital marketing skills but also reflects my profound understanding of social media trends.
In managing public sentiment, I have displayed exceptional crisis management abilities. I have assisted the company and clients in successfully handling nearly 16 public sentiment events, effectively preventing the spread of negative impacts. These efforts have not only protected the company's brand image but also strengthened client trust in our services.
Additionally, I have been responsible for or involved in planning various marketing activities, receiving high praise from clients and publicity departments on multiple occasions. The 100% renewal rate with my clients is a testament to my outstanding capabilities in customer service and project management.
These achievements and skills, combined with my sharp insights into industry trends, enable me to play a pivotal role in any media, marketing, or public relations position, contributing to the ongoing success and growth of an organization.